Marketing & SEO · Ranked by price to features
10 Best Social Media Management Tools of 2026
By the Rankozo research desk · Updated November 6, 2026 · Next review December 21, 2026
Buffer is the best social media management tool for solo marketers and small brands in 2026, with a free plan for 3 channels and Essentials at $5 per channel per month billed yearly. Metricool suits agencies running several brands on one budget, from $20 per month for up to 5 brands, and SocialPilot suits small agencies that want 7 accounts for $25.50 per month billed yearly.
- Tools ranked
- 10
- With free plan
- 2
- Cheapest paid plan
- Buffer, $5
- per channel per month
By the numbers
- $294.6 billionUS internet advertising revenue reached $294.6 billion in 2025, a 13.9% increase on 2024.IAB and PwC
- $114.2 billionUS search ad revenue, including AI search, reached $114.2 billion in 2025.IAB and PwC
- $1.3 trillionWPP Media forecasts global advertising revenue, excluding US political ads, will grow 8.9% in 2026 to $1.3 trillion, up from the 7.1% it forecast in December 2025.WPP Media
- 57.6%Alphabet, Meta and Amazon control 57.6% of the global ad market outside China, according to WPP Media's 2026 forecast.WPP Media
- $299,071 millionGartner's November 2024 forecast put worldwide end-user spending on SaaS at $299,071 million in 2025, up 19.2% from 2024.Gartner
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Buffer | 01 | 8.8 | 9.6 | $5per channel per month | Yes |
| Metricool | 02 | 8.7 | 9.4 | $20per month for up to 5 brands | Yes |
| SocialPilot | 03 | 8.7 | 9.0 | $25.50per month | No |
| Sendible | 04 | 8.5 | 8.8 | $35per month | No |
| Later | 05 | 8.4 | 8.5 | $18.75per month | No |
| Planable | 06 | 8.3 | 8.2 | $33per workspace per month | No |
| Agorapulse | 07 | 8.1 | 7.2 | $79per user per month | No |
| Loomly | 08 | 8.1 | 8.0 | $49per month | No |
| Sprout Social | 09 | 8.0 | 6.4 | $79per seat per month | No |
| Hootsuite | 10 | 7.6 | 6.2 | $99per user per month | No |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for marketers and agencies choosing a social media tool by how many profiles they can connect, how many people can log in and what the monthly bill comes to. Tools are ranked by value first, then features, then ease of use. Prices are the cheapest paid plan in USD as shown on each vendor's pricing page on the check date. Each vendor counts differently: per channel, per brand, per workspace, per seat or per account, so read the price unit before comparing.
The verdict
Buffer leads because it charges per connected channel, keeps a free plan for 3 channels and starts paid plans at $5 per channel. Metricool is the strongest agency value, with up to 5 brands from $20 per month and a free plan for one brand. SocialPilot and Sendible give agencies many profiles and users for a flat fee, while Agorapulse, Sprout Social and Hootsuite have the deepest inbox and reporting tools but charge $79 to $99 for every seat.
- 01Top value
Buffer
8.8/10A social media scheduler that bills per connected channel, with a free plan, publishing queue, community inbox and analytics.
Price
$5per channel per month
Free plan for up to 3 channels; Essentials from $5 per channel per month and Team from $10 per channel per month, billed yearly
“$5 /month 1 channel · $ 60 billed yearly (save 2 months)” Quoted from the pricing page, November 6, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 9.6
- Features (35%)
- 7.4
- Ease of use (25%)
- 9.3
Best forSolo marketers, creators and small brands with a handful of channels.
Buffer is the easiest tool on this list to price because it charges for each connected channel and nothing else. Essentials is $5 per channel per month billed yearly ($60 a year), and Team is $10 per channel with unlimited team members. A brand posting to Instagram, LinkedIn and Facebook pays about $15 a month on Essentials, which undercuts every rival here. The free plan connects 3 channels but stops at 10 scheduled posts per channel, which suits light posting rather than a daily schedule. Paid plans add unlimited scheduled posts, first comment scheduling, a hashtag manager and channel groups, and every plan includes the community inbox for replying to comments. Reporting and inbox depth sit below Agorapulse or Sprout Social, and agencies with dozens of profiles will find per channel pricing adds up. We compared documented features and published prices; we did not run test campaigns.
- ✓Lowest verified paid price on this list at $5 per channel per month
- ✓Permanent free plan for up to 3 channels
- ✓Price scales one channel at a time, so you never pay for unused slots
- ✕Essentials allows 1 user account, so teams need the Team plan
- ✕Free plan caps each channel at 10 scheduled posts
- ✕Per channel pricing grows quickly for agencies with 30 or more profiles
- Free plan:
- Yes, up to 3 channels
- Cheapest paid plan:
- Essentials, $5 per channel per month billed yearly
- Users on Essentials:
- 1 user account
- Users on Team:
- Unlimited team members
- Free trial:
- 14 days on paid plans
Bottom line: Buffer gives small teams the cheapest path from free to paid, one channel at a time. Choose it if you manage up to ten profiles and care more about a clean posting queue than deep reporting.
- 02
Metricool
8.7/10A social media planner and analytics tool priced by the number of brands, with a free plan and competitor tracking.
Price
$20per month for up to 5 brands
Free plan for 1 brand; Starter from $20 per month for up to 5 brands, Advanced from $53 per month for up to 15 brands, billed yearly
“Up to 5 brands for $20/month” Quoted from the pricing page, November 6, 2026.
- Free plan
- Yes
- Value (40%)
- 9.4
- Features (35%)
- 8.1
- Ease of use (25%)
- 8.4
Best forAgencies and freelancers managing several small brands on a tight budget.
Metricool prices by brand rather than by seat or profile, which makes it the cheapest way to cover several clients. A brand is one company with its set of social networks, and Starter covers up to 5 of them for $20 per month on yearly billing, or $25 paid monthly. Starter includes unlimited publishing, competitor analysis for up to 100 profiles, analytics with unlimited history and PDF or PPT reports, so a freelancer can send client reports without another tool. The free plan is useful for one brand but leaves out LinkedIn and X and stops at 20 posts a month. The gap to watch is collaboration: team and client management, role permissions and post approvals only arrive on Advanced, which starts at $53 per month for 15 brands. The inbox is lighter than Agorapulse or Sendible. We compared documented features and published prices; we did not run test campaigns.
- ✓Up to 5 brands for $20 a month is the lowest per brand cost here
- ✓Free plan includes analytics and competitor tracking for one brand
- ✓Reporting is built in rather than sold as a separate add-on
- ✕Free plan excludes LinkedIn and X and caps posts at 20 per month
- ✕Team roles and post approvals start on Advanced at $53 per month
- ✕Monthly billing costs more, with Starter at $25 per month
- Free plan:
- Yes, 1 brand, 20 posts per month
- Cheapest paid plan:
- Starter, $20 per month for up to 5 brands billed yearly
- Brands on Advanced:
- From 15 up to 50
- Approvals:
- Post approval system on Advanced
- Pricing basis:
- Number of brands
Bottom line: Metricool is the budget pick for anyone running five or more small brands who needs reports as much as scheduling. Move to Advanced once clients need to approve posts.
- 03
SocialPilot
8.7/10A social media scheduler built around agencies, with client approvals, white label reports and flat plan pricing.
Price
$25.50per month
Essentials from $25.50 per month billed yearly ($30 monthly); Standard from $42.50, Premium from $85 and Ultimate from $170 per month billed yearly
“Essentials | $25.50/month | $30/month” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 9.0
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.5
Best forSmall and midsize agencies that need many accounts and a few users for a flat fee.
SocialPilot sells flat plans with a set number of accounts and users, which suits agencies better than per seat pricing. Its published USD pricing lists Essentials at $25.50 per month on yearly billing or $30 monthly, with 7 social media accounts and 1 user. Standard at $42.50 moves to 15 accounts, 3 users, a social inbox, analytics and manager approval, which is where most small teams will land. Premium at $85 adds 25 accounts, 6 users, bulk scheduling, client approval and white label reports. Extra accounts cost $4 a month and extra users $5, so you can stretch a plan instead of jumping tiers. There is no free plan, only a 14-day trial, and the cheapest tier is a scheduler with few team features. Listening and advanced inbox automation are thinner than in Agorapulse or Sprout Social. We compared documented features and published prices; we did not run test campaigns.
- ✓Flat plan prices include several users instead of charging per seat
- ✓Cheap add-ons at $4 per extra account and $5 per extra user
- ✓Client approval and white label reports arrive on a mid-tier plan
- ✕No permanent free plan
- ✕Essentials leaves out the inbox, analytics and team collaboration
- ✕Client approval needs Premium at $85 per month billed yearly
- Cheapest paid plan:
- Essentials, $25.50 per month billed yearly
- Accounts on Essentials:
- 7 social media accounts, 1 user
- Accounts on Standard:
- 15 accounts, 3 users
- Accounts on Premium:
- 25 accounts, 6 users
- Free trial:
- 14 days, no credit card
Bottom line: SocialPilot is the agency pick when you need 15 to 25 accounts and a few users without paying per seat. Budget for Standard rather than Essentials if more than one person posts.
- 04
Sendible
8.5/10An agency-focused social media platform organized into client workspaces, with unlimited users on every plan.
Price
$35per month
Core from $35 per month, Plus from $99, Premium from $199 and Elite from $299 per month billed monthly; save 15% yearly
“Core Essential management for 1 or 2 brands or locations $35 /mo” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.8
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.0
Best forAgencies and multi-location brands that want to invite clients and staff without seat fees.
Sendible is the only tool here that includes unlimited users on every plan, which changes the math for agencies that bring clients into the account. Plans are built from workspaces, each holding 6 social profiles with its own messages, reports and queues. Core costs $35 per month on monthly billing for 1 workspace, and yearly billing saves 15%. Plus at $99 adds assignment and approval workflows across 3 workspaces and 18 profiles, and Premium at $199 adds content libraries, custom branded reports, campaigns and 42 profiles. Bulk scheduling, monitoring and replying, and standard reports are included from Core. The trade-off is the step pricing: an agency with 20 profiles must buy Premium, and white label is a paid add-on even on Elite. We compared documented features and published prices; we did not run test campaigns.
- ✓No per seat charge on any plan
- ✓Workspaces keep each client's profiles, messages and reports separate
- ✓Bulk scheduling and monitoring are included from the cheapest plan
- ✕Core covers only 6 profiles in one workspace
- ✕Approval workflows start on Plus at $99 per month
- ✕White label costs extra on top of Elite or Enterprise
- Cheapest paid plan:
- Core, $35 per month billed monthly
- Users:
- Unlimited on all plans
- Profiles per workspace:
- 6
- Profiles on Premium:
- 42 across 7 workspaces
- Free trial:
- 14 days, no card required
Bottom line: Sendible suits agencies that want every client and freelancer in the tool without counting seats. Start on Plus if you need approvals, since Core has none.
- 05
Later
8.4/10A visual social media planner with Instagram, TikTok and Facebook scheduling, link in bio and UGC collection.
Price
$18.75per month
Starter from $18.75 per month, Growth from $37.50 and Scale from $82.50 per month, billed yearly
“Starter For casual scheduling $ 18.75 USD/month* Billed yearly” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.5
- Features (35%)
- 7.9
- Ease of use (25%)
- 8.8
Best forBrands and creators who plan visual content for Instagram and TikTok.
Later groups profiles into social sets: one set holds one profile per network, 8 in total, which fits a single brand present everywhere. Starter is $18.75 per month on yearly billing with one set and one user, plus link in bio and best time to post suggestions for Instagram, Facebook and TikTok. Growth at $37.50 doubles to 2 sets and 2 users and adds the social inbox, internal and external approvals, custom roles and UGC collection. Extra social sets cost $11.25 a month and extra users $3.75 on Growth and Scale, which keeps a growing team affordable. The limits sit at the bottom: Starter has no way to add users, keeps analytics for up to 3 months and leaves out the inbox. Agencies with many brands of different shapes will find the one-of-each set model rigid. We compared documented features and published prices; we did not run test campaigns.
- ✓Starter at $18.75 covers one profile on each major network
- ✓Strong visual planning for Instagram and TikTok
- ✓Extra users cost $3.75 per month on Growth and Scale
- ✕Starter is limited to 1 user and cannot add more
- ✕Social inbox and approvals start on Growth
- ✕Analytics history on Starter is up to 3 months
- Cheapest paid plan:
- Starter, $18.75 per month billed yearly
- Profiles on Starter:
- 1 social set, 8 profiles
- Users on Growth:
- 2, extra users $3.75 per month
- Extra social set:
- $11.25 per month on Growth and Scale
- Free trial:
- 14 days
Bottom line: Later is the pick for a single brand that lives on Instagram and TikTok and wants a visual calendar. Teams should start on Growth for the inbox and approvals.
- 06
Planable
8.3/10A content collaboration and approval tool where each client or brand gets its own workspace with unlimited users.
Price
$33per workspace per month
First 50 posts free; Basic from $33 and Pro from $49 per workspace per month
“Basic $ 33 per workspace per month” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Value (40%)
- 8.2
- Features (35%)
- 7.8
- Ease of use (25%)
- 9.0
Best forAgencies whose main pain is getting client approval on posts.
Planable is built around approvals: each client or brand gets a workspace with its own calendar, team and approval flow, and every workspace includes unlimited users. Basic is $33 per workspace per month, covering 4 social pages and 60 posts a month with optional approvals. Pro at $49 raises that to 10 pages and 150 posts and adds required approvals, so nothing publishes until a client signs off. Posts preview as they will look in the feed, which makes client reviews quicker. The first 50 posts are free with no time limit, a useful test before paying. The costs are in the add-ons: analytics is $12 per workspace and the social inbox $7.5 on Basic and Pro, so a full setup for one client runs close to $53 a month. Agencies with many small clients pay for each workspace. We compared documented features and published prices; we did not run test campaigns.
- ✓Approval flows are the core of the product, not an add-on
- ✓Unlimited users per workspace, so clients join free
- ✓First 50 posts are free with no time limit
- ✕Basic caps each workspace at 4 social pages and 60 posts a month
- ✕Analytics and inbox cost extra on Basic and Pro
- ✕Per workspace pricing adds up for agencies with many small clients
- Free option:
- First 50 posts free, no time limit
- Cheapest paid plan:
- Basic, $33 per workspace per month
- Social pages on Basic:
- 4 per workspace
- Users:
- Unlimited per workspace
- Analytics add-on:
- $12 per workspace per month
Bottom line: Planable is the approval specialist for agencies whose clients want to see every post first. Pair it with another analytics tool or budget for its add-ons.
- 07
Agorapulse
8.1/10A social media inbox, publishing and reporting platform priced per user, with ad comment moderation and team reports.
Price
$79per user per month
Standard from $79, Professional from $119 and Advanced from $149 per user per month billed yearly; Standard is $99 monthly
“Standard Built for social media managers handling it all themselves $79 $99 per user /month” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 7.2
- Features (35%)
- 8.9
- Ease of use (25%)
- 8.4
Best forCommunity and customer care teams that answer a high volume of comments and messages.
Agorapulse is strongest where teams spend the most time: the inbox. Standard covers unlimited scheduling, one inbox for messages and organic comments, and basic reports with branded exports, at $79 per user per month on yearly billing or $99 monthly. Professional at $119 adds replies to ad comments, link in bio, Instagram product tagging, post and inbox assignments and team performance reports. Advanced at $149 adds labels, saved replies, automated moderation rules and bulk actions for busy community teams. Each self-serve plan includes 10 social profiles, with extra profiles for a monthly fee, and ad accounts and Google Analytics do not count toward the limit. The price is the drawback for agencies: per user billing means four people on Professional cost $476 a month before extra profiles. The 30-day free trial is the longest here alongside Sprout Social. We compared documented features and published prices; we did not run test campaigns.
- ✓Inbox and moderation tools are among the strongest on this list
- ✓30-day free trial with no credit card
- ✓Ad accounts and Google Analytics do not count toward the profile limit
- ✕Per user pricing makes a team of four cost over $300 a month
- ✕Every self-serve plan is capped at 10 profiles
- ✕Ad comment monitoring needs Professional
- Cheapest paid plan:
- Standard, $79 per user per month billed yearly
- Profiles included:
- 10 on each self-serve plan
- Monthly billing:
- Standard $99 per user per month
- Free trial:
- 30 days, no credit card
- Supported networks:
- Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, Google Business
Bottom line: Agorapulse is the inbox pick for teams that moderate comments and ads every day. Its per user price fits small care teams better than large agencies.
- 08
Loomly
8.1/10A social media calendar with approval workflows, analytics and post ideas, priced by number of social accounts.
Price
$49per month
Starter from $49 per month billed yearly ($65 monthly); Beyond from $249 per month billed yearly
“$49 Per month, billed yearly ($588 per year)” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Value (40%)
- 8.0
- Features (35%)
- 7.9
- Ease of use (25%)
- 8.6
Best forSmall teams that want approvals and analytics in a simple flat plan.
Loomly keeps its self-serve pricing to two plans. Starter is $49 per month on yearly billing, or $65 monthly, and covers 12 social accounts, 3 users and unlimited calendars. Unlike several rivals it puts approval workflows, roles, advanced analytics and link shorteners on that entry plan, so a small team gets a full review process without upgrading. Beyond at $249 per month on yearly billing jumps to 60 accounts and unlimited users and adds custom branding, custom roles, a hashtag manager and calendar two-factor enforcement. The gap between those plans is the main weakness: a team that needs 15 accounts or a fourth user faces a fivefold price rise. There is no free plan, though the pricing page offers a free trial without a credit card. Inbox and listening tools are lighter than in Agorapulse or Sprout Social. We compared documented features and published prices; we did not run test campaigns.
- ✓Approvals and advanced analytics are included on the entry plan
- ✓Unlimited calendars help separate brands or campaigns
- ✓Only two self-serve plans, so the choice is quick
- ✕No permanent free plan
- ✕The jump from Starter at $49 to Beyond at $249 is large
- ✕Starter is capped at 3 users
- Cheapest paid plan:
- Starter, $49 per month billed yearly
- Accounts on Starter:
- 12 social accounts, 3 users
- Accounts on Beyond:
- 60 social accounts, unlimited users
- Monthly billing:
- Starter $65 per month
- Yearly discount:
- 25%
Bottom line: Loomly fits a small team with up to 12 accounts that wants approvals and analytics on day one. Check your growth plans first, because the next tier costs five times as much.
- 09
Sprout Social
8.0/10An enterprise-grade social media suite with a unified inbox, listening, reviews and deep reporting, priced per seat.
Price
$79per seat per month
Essentials from $79 per seat per month billed yearly ($99 monthly); Standard $199, Professional $299 and Advanced $399 per seat per month
“Essentials $ 79 per seat/month $99 per seat/month billed monthly.” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 6.4
- Features (35%)
- 9.4
- Ease of use (25%)
- 8.5
Best forMidsize and large brands that need reporting, listening and care in one platform.
Sprout Social has the widest feature set here, and the price reflects it. The newer Essentials plan is $79 per seat per month on yearly billing or $99 monthly, and is a publishing tool for up to 5 profiles with send time suggestions and post reporting. The features Sprout is known for start higher: Standard at $199 per seat adds the consolidated inbox, collaboration tools, keyword and location monitoring and review management, Professional at $299 adds unlimited profiles, message tagging and competitor and paid insights, and Advanced at $399 adds sentiment, the API and helpdesk integrations. Its Trellis AI assistant is included, with a Plus tier sold per seat. For a brand team that reports to leadership every week, the depth is hard to match. For agencies and small teams, per seat pricing makes it the costliest option by a wide margin. We compared documented features and published prices; we did not run test campaigns.
- ✓Deepest reporting and listening tools on this list
- ✓Unlimited profiles from Professional upward
- ✓30-day free trial with no credit card
- ✕Most expensive per seat, with the inbox starting at $199 per seat
- ✕Essentials allows only 5 social profiles
- ✕Seat pricing makes agency use costly
- Cheapest paid plan:
- Essentials, $79 per seat per month billed yearly
- Profiles on Essentials:
- Up to 5
- Profiles on Professional:
- Unlimited
- Free trial:
- 30 days, no credit card
- Plans:
- Essentials, Standard, Professional, Advanced
Bottom line: Sprout Social is the feature leader for in-house brand teams with budget for reporting and listening. Smaller teams get more per dollar elsewhere on this list.
- 10
Hootsuite
7.6/10A social media management platform with scheduling, inbox, listening and analytics, sold per user seat.
Price
$99per user per month
Standard from $99, Professional from $199 and Advanced from $399 per user per month; Enterprise priced on request
“Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.” Quoted from the pricing page, November 6, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 6.2
- Features (35%)
- 9.1
- Ease of use (25%)
- 7.8
Best forLarger marketing teams that want scheduling, listening and workflow automation from one vendor.
Hootsuite sells per user seats across three self-serve plans, and its pricing FAQ puts them at $99 for Standard, $199 for Professional and up to $399 for Advanced. Standard manages up to 10 social accounts from one calendar with unlimited scheduled posts, AI post and image generation, a shared inbox and brand and competitor monitoring. Professional removes the account limit and adds inbox automation, custom reports and trend forecasts up to 90 days ahead, which suits teams running many profiles. Advanced adds content approvals, message routing and customer care tools. The breadth is real, but so is the cost: approval workflows that Loomly includes at $49 a month sit on a $399 per user plan here, and a three-person team on Professional pays close to $600 a month. Hootsuite notes some features need several seats. There is no free plan, only a 14-day trial. We compared documented features and published prices; we did not run test campaigns.
- ✓Unlimited social accounts from Professional
- ✓Listening and trend forecasting are part of the platform
- ✓Buy as many user seats as you need on any plan
- ✕Highest starting price on this list at $99 per user
- ✕Team approvals require Advanced at $399 per user
- ✕No free plan, only a 14-day trial
- Cheapest paid plan:
- Standard, $99 per user per month
- Accounts on Standard:
- Up to 10 social accounts
- Accounts on Professional:
- Unlimited
- Free trial:
- 14 days
- Pricing basis:
- Per user seat
Bottom line: Hootsuite fits larger teams that want listening, forecasting and automation from one vendor. Small teams and agencies will find better value in seat-free or per channel tools.
What to check before you pay
Count profiles, not networks
Vendors limit connected profiles, and each Facebook Page, Instagram account or LinkedIn page counts once. Sprout Social Essentials allows 5 profiles, Hootsuite Standard 10, SocialPilot Essentials 7 and Later Starter 8. List every account you post to, add room for one or two new clients, and compare plans on that number.
Check whether seats cost extra
Hootsuite, Sprout Social and Agorapulse price each user seat, so a team of four pays four times the headline price. Sendible includes unlimited users on every plan, Planable includes unlimited users per workspace, and Buffer Team allows unlimited team members. For agencies that invite clients to approve posts, seat pricing often decides the bill.
Separate yearly and monthly prices
Most entry prices on this list assume a year paid upfront. Sprout Social Essentials is $79 per seat on annual billing and $99 billed monthly, Loomly Starter is $49 yearly and $65 monthly, and Later and Loomly both advertise 25% off for yearly plans. Pay monthly for the first months if you are still testing fit.
Decide how much inbox and reporting you need
Publishing tools such as Buffer, Later and Planable cover scheduling and approvals well. If your team answers comments and messages all day or reports to clients every month, the inbox, assignment and reporting features in Agorapulse, Sprout Social, Hootsuite and Sendible earn their higher price.
FAQ
What is the cheapest social media management tool?
Among verified USD prices, Buffer Essentials is the cheapest at $5 per channel per month billed yearly, and Buffer's free plan covers 3 channels. Metricool Starter costs $20 per month for up to 5 brands, and Later Starter $18.75 per month billed yearly.
Which social media tool is best for agencies?
Metricool is the cheapest for many small brands, from $20 per month for up to 5 brands. SocialPilot gives 15 accounts and 3 users for $42.50 per month billed yearly, and Sendible includes unlimited users on every plan, from $35 per month.
Which tools do not charge per user?
Sendible includes unlimited users on all plans, Planable includes unlimited users per workspace, Buffer Team allows unlimited team members, and Loomly Beyond has unlimited users. Hootsuite, Sprout Social and Agorapulse charge for each seat.
Which social media management tools have a free plan?
Buffer has a free plan for up to 3 channels with 10 scheduled posts per channel, and Metricool has a free plan for 1 brand with 20 posts per month. Planable gives the first 50 posts free with no time limit.
How many social profiles do entry plans include?
Sprout Social Essentials allows 5 profiles, Sendible Core 6, SocialPilot Essentials 7, Later Starter 8, Hootsuite Standard and Agorapulse Standard 10, and Loomly Starter 12. Buffer charges per channel, so you choose the number.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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