Software & SaaS · 47 figures

SaaS Spending Statistics 2026

Organizations spend an average of $55.7 million a year on SaaS across 305 applications, up 8% in 2026, according to Zylo. List prices are rising: Microsoft lifted Microsoft 365 E3 from $36 to $39 per user per month in July 2026, and Tropic sees AI-driven renewal price increases of 20 to 37%. IDC expects public cloud spending to pass $1 trillion in 2026, with SaaS more than half of it.

Download CSV Cite this pageUpdated November 4, 2026 · 17 sources · 51/51 quotes re-checked

$299,071 millionGartner's November 2024 forecast put worldwide end-user spending on SaaS at $299,071 million in 2025, up 19.2% from 2024.Gartner
$1 trillionIDC forecasts global public cloud spending above $1 trillion in 2026, up 21%, with SaaS the largest category at more than half of the total.IDC
$55.7MOrganizations spend an average of $55.7 million a year on SaaS in 2026, an 8% increase, according to Zylo's SaaS Management Index.Zylo
$11,800HubSpot's average subscription revenue per customer was $11,800 in the second quarter of 2026, up 4% as reported, across 306,446 customers.HubSpot
$39Microsoft raised the US list price of Microsoft 365 E3 by 8%, from $36 to $39 per user per month, effective July 1, 2026.Microsoft
20 to 37%Tropic's renewal data show AI-driven price increases of 20 to 37%, compared with a typical annual uplift of 3 to 9%.Tropic
108%Spend on AI-native applications rose 108% in Zylo's data, and 393% in large enterprises.Zylo
85%85% of the 100 SaaS companies surveyed by Metronome and Greyhound Capital in January 2025 had adopted usage-based pricing.Metronome

This page covers what businesses pay for software as a service: market size, spend per company and per customer, list price changes and renewal increases, the effect of AI features and usage-based pricing, and how widely SaaS is bought. Most figures describe 2025 and 2026, and cover worldwide markets, US-heavy buyer datasets and EU enterprises as noted in each figure.

SaaS is the largest part of the cloud bill. Gartner's November 2024 forecast put worldwide SaaS end-user spending at $299 billion for 2025, and IDC expects SaaS to account for more than half of a public cloud market that passes $1 trillion in 2026. Growth is slowing in mature markets: Gartner expects Australian SaaS spending to rise 13.8% in 2026, slower than the year before, as organizations prioritize license optimization and slower seat growth. Large vendors still grow fast, with ServiceNow's subscription revenue up 21% and HubSpot's up 20%.

At company level, the bill keeps rising even when the app count does not. Zylo found average annual SaaS spend of $55.7 million in 2026, up 8%, while portfolios held flat at 305 applications, and large enterprises' spend rose about 16%. Tropic, analyzing more than $18 billion of spend, found average spend up 50% for small and growth companies and nearly 58% for mid-market and enterprise customers.

Price is a main driver. Microsoft raised Microsoft 365 E3 by 8% and Business Basic by 16% on July 1, 2026, and Salesforce raised core editions by an average of 6% in August 2025. Tropic reports AI-driven renewal increases of 20 to 37% against a typical 3 to 9% uplift, though negotiation cut those asks by about 55%, with final uplifts averaging around 12%. Zylo found 78% of IT leaders hit unexpected charges tied to AI features or consumption pricing.

AI is changing both what companies buy and how they pay. Zylo saw spend on AI-native applications rise 108%, and Tropic found mid-market and enterprise spend on AI-native tools up 94% while spend on primarily SaaS tools grew 8%. Usage-based pricing is mainstream on the vendor side, with 85% of the 100 SaaS companies in Metronome's survey using it, and BetterCloud found more than a third of AI tools are billed only on usage or tokens. For buyers, that makes SaaS budgets harder to forecast than seat counts alone suggest.

SaaS market size

Gartner's last public worldwide breakdown of public cloud spending put SaaS at about $299 billion for 2025, the largest single cloud category, and IDC's 2026 forecast says SaaS still accounts for more than half of a public cloud market above $1 trillion. Country forecasts from Gartner show SaaS growth slowing in mature markets such as Australia as buyers trim licenses. Results from large vendors, including Microsoft 365 commercial cloud, ServiceNow and HubSpot, show the biggest suites still growing about 18% to 21% a year.

Worldwide public cloud end-user spending by segment, 2025 forecast (millions of US dollars)

Gartner forecast published November 2024, worldwide, 2025 spending in millions of US dollars.

SaaS$299,071
IaaS$211,856
PaaS$208,644
Desktop as a service$3,849

Source: Gartner, Gartner Forecasts Worldwide Public Cloud End-User Spending to Total $723 Billion in 2025

$299,071 million
Gartner's November 2024 forecast put worldwide end-user spending on SaaS at $299,071 million in 2025, up 19.2% from 2024.
Gartner · Gartner Forecasts Worldwide Public Cloud End-User Spending to Total $723 Billion in 2025 (Nov 2024)
Exact quote
Cloud Application Services (SaaS) 250,804 18.1 299,071 19.2
$1 trillion
IDC forecasts global public cloud spending above $1 trillion in 2026, up 21%, with SaaS the largest category at more than half of the total.
IDC · Global Public Cloud Spending to Surpass $1 Trillion in 2026, Driven by PaaS and AI Platform Adoption (Mar 2026)
Exact quote
Total public cloud services spending: >$1 trillion (+21% YoY) Largest deployment category: SaaS, more than half of total spend
$1.4 trillion
Gartner expects worldwide software spending to stay above $1.4 trillion in 2026, with growth revised down to 14.7% from 15.2%.
Gartner · Gartner Forecasts Worldwide IT Spending to Grow 10.8% in 2026, Totaling $6.15 Trillion (Feb 2026)
Exact quote
Software spending growth for 2026 has been slightly revised downward to 14.7%, from 15.2% for both application and infrastructure software. “Despite the modest revision, total software spending will remain above $1.4 trillion,”
A$16.4 billion
SaaS is the largest public cloud category in Australia, forecast to reach almost A$16.4 billion in 2026.
Gartner · Gartner Forecasts Australian Organizations Will Spend More Than A$33 Billion on Public Cloud in 2026 (May 2026)
Exact quote
Software-as-a-service (SaaS) remains the largest spending category for Australian organizations in 2026, forecast to reach almost A$16.4 billion (see Table 1).
13.8%
Australian SaaS spending growth slows to 13.8% in 2026 as buyers focus on license optimization and slower seat growth, Gartner says.
Gartner · Gartner Forecasts Australian Organizations Will Spend More Than A$33 Billion on Public Cloud in 2026 (May 2026)
Exact quote
This 13.8% increase marks slower growth over 2025 as the market matures, with organizations prioritizing license optimization, slower seat growth and tighter application portfolio scrutiny.
$4,637 million
SaaS spending in India is forecast at $4,637 million in 2026, up 18.9%.
Gartner · Gartner Forecasts End-User Public Cloud Spending in India to Surpass $17 Billion in 2026 (Jun 2026)
Exact quote
Cloud Application Services (SaaS) 3,901 16.7 4,637 18.9
18%
Microsoft 365 commercial cloud revenue grew 18% on an adjusted basis in the quarter ended September 30, 2026.
Microsoft · Microsoft FY27 Q1 Press Release (Oct 2026)
Exact quote
Microsoft 365 commercial cloud revenue increased 18% (up 19% in constant currency) on an adjusted basis
$3,988 million
ServiceNow's subscription revenue was $3,988 million in the third quarter of 2026, up 21% year over year.
ServiceNow · ServiceNow Reports Third Quarter 2026 Financial Results (Oct 2026)
Exact quote
today announced financial results for its third quarter ended September 30, 2026, with subscription revenues of $3,988 million in Q3 2026, representing 21% year-over-year growth and 20.5% in constant currency.
$894.0 million
HubSpot's subscription revenue was $894.0 million in the second quarter of 2026, up 20% as reported.
HubSpot · HubSpot Reports Q2 2026 Results (Aug 2026)
Exact quote
Subscription revenue was $894.0 million, up 20% on an as-reported basis.

How much companies spend on SaaS

Zylo's figures come from the SaaS spend and license data it manages, which skews toward mid-size and large organizations, so the $55.7 million average is pulled up by very large customers; the median of $20.6 million is a better guide for a typical buyer. Spend is rising while application counts stay flat, so the increase comes from higher prices and more expensive tiers rather than more tools. Vendor disclosures give a seller-side view: HubSpot customers paid $11,800 a year on average in subscription revenue, while ServiceNow counts 680 customers above $5 million a year.

$55.7M
Organizations spend an average of $55.7 million a year on SaaS in 2026, an 8% increase, according to Zylo's SaaS Management Index.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
In 2026, organizations now spend an average of $55.7M on SaaS annually, an 8% increase year over year.
$20.6M
The median organization in Zylo's dataset spends $20.6 million a year on SaaS and runs 240 applications.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
$55.7M Average annual SaaS spend $20.6M Median annual SaaS spend 305 Average portfolio size 240 Median portfolio size
305
Average SaaS portfolios held at 305 applications in 2026, with app counts down just 0.07%.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
At the same time, portfolios hold steady at 305 applications, with overall app counts dipping a meager 0.07%.
16%
In large enterprises, annual SaaS spend increased about 16% year over year, according to Zylo.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
In large enterprises, annual SaaS spend increased about 16% year over year, reflecting the growing impact of AI features and consumption-based pricing.
58%
Tropic, analyzing more than $18 billion of software spend under management, found average spend rose 50% for small and growth companies and nearly 58% for mid-market and enterprise customers.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
SMB/Growth companies saw average spend increase 50% YoY, while Mid-Market/Enterprise jumped nearly 58%.
$11,800
HubSpot's average subscription revenue per customer was $11,800 in the second quarter of 2026, up 4% as reported, across 306,446 customers.
HubSpot · HubSpot Reports Q2 2026 Results (Aug 2026)
Exact quote
Grew Customers to 306,446 as of June 30, 2026, up 14%. ● Average Subscription Revenue Per Customer was $11,800 during the second quarter of 2026, up 4% on an as-reported basis.
680
ServiceNow ended the third quarter of 2026 with 680 customers paying more than $5 million a year in contract value, up about 23%.
ServiceNow · ServiceNow Reports Third Quarter 2026 Financial Results (Oct 2026)
Exact quote
and ended the quarter with 680 cu stomers with more than $5 million in ACV, representing approximately 23% year-over-year growth.

SaaS price increases and renewals

List prices for the most widely used suites went up in 2025 and 2026: Microsoft raised Microsoft 365 and Office 365 suites by 5% to 33% from July 2026, and Salesforce raised core editions by an average of 6% in August 2025. Renewal asks tied to AI features are larger, and Tropic's data show they are negotiable, so the gap between first offer and final price is wide. Tropic and Zylo data come from their own customers' purchases and may not represent smaller buyers who pay list price.

Microsoft 365 enterprise suite list price increases, July 2026

Change in US list price per user per month for suites with Teams, effective July 1, 2026.

Office 365 E313%
Office 365 E58%
Microsoft 365 E38%
Microsoft 365 E55%

Source: Microsoft, Microsoft 365 Pricing and Packaging Updates

$39
Microsoft raised the US list price of Microsoft 365 E3 by 8%, from $36 to $39 per user per month, effective July 1, 2026.
Microsoft · Microsoft 365 Pricing and Packaging Updates (Feb 2026)
Exact quote
Microsoft 365 E3 8% $36.00 $39.00
16%
Microsoft 365 Business Basic rose 16%, from $6 to $7 per user per month, on July 1, 2026.
Microsoft · Microsoft 365 Pricing and Packaging Updates (Feb 2026)
Exact quote
Microsoft 365 Business Basic 16% $6.00 $7.00
33%
Microsoft's frontline plans rose most: Microsoft 365 F1 went up 33% to $3 per user per month and F3 25% to $10 from July 1, 2026.
Microsoft · Microsoft 365 Pricing and Packaging Updates (Feb 2026)
Exact quote
Microsoft 365 F1 33% $2.25 $3.00 Microsoft 365 F3 25% $8.00 $10.00
20 to 37%
Tropic's renewal data show AI-driven price increases of 20 to 37%, compared with a typical annual uplift of 3 to 9%.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
Based on real-world renewal data across Tropic customers, we're seeing AI-driven price increases of 20–37%, far exceeding the typical 3–9% annual uplift.
55%
Negotiation reduced AI-driven price increase requests by roughly 55% on average in Tropic's data.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
Negotiation reduces these asks by roughly 55% on average.
12%
Where vendors were flexible, final renewal uplifts averaged about 12%.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
Across deals with flexibility, final uplifts averaged ~12%—down from initial asks of 20–37%.
6%
Salesforce raised list prices for Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, Field Service and select Industries Clouds by an average of 6% on August 1, 2025.
Salesforce · Salesforce Announces Pricing Update (Jun 2025)
Exact quote
On August 1, 2025, list prices will increase by an average of 6%.
$15
Slack's Business+ plan was repriced to $15 per user per month in 2025, with AI features added to paid plans.
Salesforce · Salesforce Announces Pricing Update (Jun 2025)
Exact quote
Slack’s Business+ plan is now $15 per user per month, and we’re introducing a new Enterprise+ plan that includes enterprise search capabilities and enhanced security, admin controls, governance, and compliance.
78%
78% of IT leaders reported unexpected charges tied to AI features or consumption-based pricing in the past year, according to Zylo.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
In the past year, 78% of IT leaders reported unexpected charges tied to AI features or consumption-based pricing.
61%
61% of IT leaders in Zylo's research cut projects because of unplanned SaaS cost increases.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
Another 61% cut projects due to unplanned SaaS cost increases.

AI's effect on SaaS spending

AI tools are where new SaaS money goes. Both Zylo and Tropic find spend on AI-native applications growing many times faster than spend on traditional SaaS, and Tropic finds spending on tools without meaningful AI flat or falling. On the vendor side, nearly every new SaaS company now builds AI into its core product, and High Alpha finds those companies grow faster. Growth rates for AI tools start from a small base, so dollar totals are still dominated by established suites.

Year-over-year spend growth by AI category, mid-market and enterprise

Tropic customer spend data, mid-market and enterprise segment, 2025.

94%

51%

AI-native toolsHybrid SaaS and AIPrimarily SaaS

Source: Tropic, Software Spending Trends 2025

108%
Spend on AI-native applications rose 108% in Zylo's data, and 393% in large enterprises.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
For AI-native applications—apps where AI is core to the product—Zylo’s data shows spend jumped 108%, with large enterprises surging 393% in a single year.
181%
Use of applications in the broader artificial intelligence category grew 181%, the fastest of any category Zylo tracks.
Zylo · 2026 SaaS Management Index (2026)
Exact quote
Use of applications across the broader Artificial Intelligence category grew 181%, the fastest expansion in the entire dataset.
94%
Among Tropic's mid-market and enterprise customers, spend on AI-native tools grew 94%, against 51% for hybrid tools and 8% for primarily SaaS tools.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
For Mid-Market/Enterprise: AI-Native spend grew 94% YoY, nearly double the growth rate of Hybrid tools (51%) and dramatically outpacing Primarily SaaS (8%).
8%
For small and growth companies, Tropic found spend on primarily SaaS tools actually fell 8%, while AI-native spend rose 24%.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
For SMB/Growth: The pattern is similar but more measured, AI-Native up 24%, Hybrid up 30%, and Primarily SaaS actually declining 8%.
27
Businesses now deploy an average of 27 AI-powered SaaS applications, according to BetterCloud's 2026 survey of 525 IT professionals.
BetterCloud · 2026 State of SaaS report (2026)
Exact quote
Driving this growth is the rapid adoption of artificial intelligence (AI), as businesses now deploy an average of 27 AI-powered SaaS applications , which includes both AI-native tools and intelligent feature add-ons.
100%
AI is core to 100% of products built by SaaS companies founded in 2025, according to High Alpha's benchmarks survey.
High Alpha · 2025 SaaS Benchmarks Report (2025)
Exact quote
Fast forward ten years and that has completely flipped — AI is core to 100% of products for companies founded in 2025.
70%
In the $1 to 5 million ARR band, SaaS companies with AI deeply built into their product grew 70% faster than peers, High Alpha found.
High Alpha · 2025 SaaS Benchmarks Report (2025)
Exact quote
The performance gap is most significant in the $1-5 million ARR cohort, where AI differentiation drives 70% faster growth.
$1.7 billion
ServiceNow raised its 2026 target for AI annual contract value to $1.7 billion, 70% above the target it set at the start of the year.
ServiceNow · ServiceNow Reports Third Quarter 2026 Financial Results (Oct 2026)
Exact quote
ServiceNow raises AI annual contract value target again for 2026 to $1.7 billion, up 70% from the beginning of the year

Pricing models and contract terms

Seat-based pricing is giving way to hybrid and usage-based models, especially for AI products. That shifts cost risk to buyers: a contract negotiated on expected usage can overrun, and Tropic notes finance teams can sign a $100,000 contract and receive a $140,000 bill. Contract length also affects price, with shorter terms showing deeper average discounts in Tropic's 2025 data. Metronome's survey covers 100 SaaS vendors and reflects how vendors price, not what buyers pay.

85%
85% of the 100 SaaS companies surveyed by Metronome and Greyhound Capital in January 2025 had adopted usage-based pricing.
Metronome · 2025 State of Usage-Based Pricing (2025)
Exact quote
85 % of surveyed software companies have adopted UBP* *Data from a January, 2025, survey conducted by Metronome and Greyhound Capital of 100 SaaS companies.
77%
77% of the largest software companies use some form of consumption-based pricing.
Metronome · 2025 State of Usage-Based Pricing (2025)
Exact quote
With 77% of the largest software companies incorporating consumption-based pricing into their revenue models, UBP is no longer an emerging strategy, but a mainstream business model validated by enterprise companies.
78%
78% of companies with usage-based pricing adopted it within the last five years.
Metronome · 2025 State of Usage-Based Pricing (2025)
Exact quote
Usage-based pricing continues to rise—our survey reported that 78% of companies with UBP adopted it within the last five years.
22%
22% of current tech stacks are AI-powered, and more than a third of those AI tools are billed only on usage or tokens, BetterCloud found.
BetterCloud · 2026 State of SaaS report (2026)
Exact quote
While 22% of current tech stacks are now AIpowered, more than a third of those AI tools are billed using only usagebased or token-consumption models rather than traditional, predictable per-seat or even hybrid pricing.
31.9%
In Tropic's 2025 data, short-term contracts had the deepest average discount at 31.9%, while 12 to 24 month deals averaged 26.3%.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
In 2025, the deepest discounts came from short-term contracts (31.9%), while 12-24 month deals averaged just 26.3%.
22.4 months
AI-native tools carry the longest average contract terms in Tropic's data, at 22.4 months, against 18.7 months for primarily SaaS tools.
Tropic · Software Spending Trends 2025 (2025)
Exact quote
AI-Native tools command the longest average terms (22.4 months)—buyers are betting on these relationships Hybrid SaaS + AI saw the largest term increase (+8.7% YoY) Primarily SaaS remains the shortest average term (18.7 months)
9 out of 10
Retaining 9 out of 10 customers is now the norm across SaaS companies of all sizes, according to High Alpha.
High Alpha · 2025 SaaS Benchmarks Report (2025)
Exact quote
Today, retaining 9 out of 10 customers is the norm among all ARR bands.

SaaS adoption and spend management

Among EU businesses that buy cloud services, SaaS is almost universal, led by email and office software, while CRM and ERP are bought as SaaS by fewer than a third. SaaS cost management is also becoming a formal job: most FinOps teams, originally set up to manage cloud infrastructure bills, now manage SaaS or plan to. Eurostat figures cover enterprises with 10 or more employees in the EU in 2025.

SaaS products bought by EU enterprises that use paid cloud, 2025

Eurostat ICT usage survey, EU enterprises with 10 or more employees that buy paid cloud services, 2025.

Office software71.7%
Security software65.5%
Finance and accounting58.2%
ERP30.1%
CRM27.9%

Source: Eurostat, Cloud computing - statistics on the use by enterprises

96.44%
Of EU enterprises using paid cloud services in 2025, 96.44% bought at least one SaaS product.
Eurostat · Cloud computing - statistics on the use by enterprises (Dec 2025)
Exact quote
Of the EU enterprises using paid cloud computing services, the majority (96.44%) purchased at least one cloud Software as a Service (SaaS), i.e. at least one of e-mail, office software, finance or accounting software applications, ERP, CRM or security software applications as a cloud service (Figure 5).
85.15%
85.15% of EU enterprises buying cloud services in 2025 used a cloud email service.
Eurostat · Cloud computing - statistics on the use by enterprises (Dec 2025)
Exact quote
Among the enterprises that reported using paid cloud computing, some 85.15% relied on a cloud solution for their e-mail (see Table 1).
58.16%
Finance and accounting software was bought as a cloud service by 58.16% of EU enterprises using paid cloud, against 30.12% for ERP and 27.91% for CRM.
Eurostat · Cloud computing - statistics on the use by enterprises (Dec 2025)
Exact quote
Most importantly, via the cloud, enterprises have access to relatively more sophisticated end customer software applications, for finances/accounting (58.16%), for planning their processes and resources (enterprise resource planning - ERP) (30.12%) and for managing information about their customers (customer relationship management – CRM) (27.91%).
65.49%
65.49% of EU enterprises using paid cloud bought security software as a cloud service in 2025.
Eurostat · Cloud computing - statistics on the use by enterprises (Dec 2025)
Exact quote
65.49% of enterprises reported purchasing security software applications as cloud service, while some 45.52% hosted their database on the cloud.
90%
90% of FinOps practitioners surveyed for the State of FinOps 2026 manage SaaS spend or plan to, up from 65% in 2025, according to the FinOps Foundation.
FinOps Foundation · State of FinOps 2026 Report (2026)
Exact quote
90% of respondents now manage SaaS or have plans to (up from 65% in 2025), alongside licensing (64%, up 15%), private cloud (57%, up 18%), and data center (48%, up 12%).
64%
64% of FinOps practitioners surveyed for the State of FinOps 2026 manage software licensing, up 15% on the prior year as the report puts it.
FinOps Foundation · State of FinOps 2026 Report (2026)
Exact quote
90% of respondents now manage SaaS or have plans to (up from 65% in 2025), alongside licensing (64%, up 15%), private cloud (57%, up 18%), and data center (48%, up 12%).

FAQ

How much do companies spend on SaaS?

Zylo found an average of $55.7 million a year and a median of $20.6 million in 2026, across an average of 305 applications. On the seller side, HubSpot reported average subscription revenue of $11,800 per customer in the second quarter of 2026.

How fast are SaaS prices rising?

Microsoft raised Microsoft 365 suite list prices by 5% to 33% from July 1, 2026, including E3 from $36 to $39 per user per month. Tropic sees AI-driven renewal increases of 20 to 37%, although negotiated uplifts averaged about 12% where vendors were flexible.

How big is the SaaS market?

Gartner forecast worldwide SaaS end-user spending of about $299 billion for 2025, up 19.2%. IDC expects SaaS to make up more than half of public cloud spending in 2026, a market it puts above $1 trillion.

How is AI changing SaaS costs?

Spend on AI-native apps rose 108% in Zylo's data and 94% among Tropic's mid-market and enterprise customers. Zylo also found 78% of IT leaders faced unexpected charges tied to AI features or consumption-based pricing.

How common is usage-based pricing in SaaS?

Common among vendors. 85% of the 100 SaaS companies in Metronome and Greyhound Capital's January 2025 survey had adopted usage-based pricing, and BetterCloud found more than a third of AI tools are billed only on usage or tokens.

Methodology note

We used market forecasts from Gartner and IDC for market size; vendor disclosures from Microsoft, Salesforce, ServiceNow and HubSpot for list prices, revenue and customers; official survey data from Eurostat for adoption; data from SaaS management and procurement platforms (Zylo, Tropic, BetterCloud) for spend, prices and contract terms; and SaaS industry surveys (Metronome, High Alpha, FinOps Foundation) for pricing models and practice. Platform data describe each company's own customer base, which skews toward mid-size and large organizations in North America and Europe, so averages may run higher than for small businesses. Gartner's most recent public worldwide SaaS breakdown is a November 2024 forecast for 2025. We dropped an index page that its publisher overwrites with each release. Figures are labeled with the year they describe. Every quote is re-fetched from the source by our checker. See how we rank and verify.

Sources

1BetterCloud: 2026 State of SaaS report
2Eurostat: Cloud computing - statistics on the use by enterprises
3FinOps Foundation: State of FinOps 2026 Report
4Gartner: Gartner Forecasts Worldwide Public Cloud End-User Spending to Total $723 Billion in 2025
5Gartner: Gartner Forecasts Worldwide IT Spending to Grow 10.8% in 2026, Totaling $6.15 Trillion
6Gartner: Gartner Forecasts Australian Organizations Will Spend More Than A$33 Billion on Public Cloud in 2026
7Gartner: Gartner Forecasts End-User Public Cloud Spending in India to Surpass $17 Billion in 2026
8High Alpha: 2025 SaaS Benchmarks Report
9HubSpot: HubSpot Reports Q2 2026 Results
10IDC: Global Public Cloud Spending to Surpass $1 Trillion in 2026, Driven by PaaS and AI Platform Adoption
11Metronome: 2025 State of Usage-Based Pricing
12Microsoft: Microsoft FY27 Q1 Press Release
13Microsoft: Microsoft 365 Pricing and Packaging Updates
14Salesforce: Salesforce Announces Pricing Update
15ServiceNow: ServiceNow Reports Third Quarter 2026 Financial Results
16Tropic: Software Spending Trends 2025
17Zylo: 2026 SaaS Management Index

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Rankozo. (2026, November 4). SaaS Spending Statistics 2026. https://rankozo.com/saas-spending-statistics

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