AI tools · 52 figures

AI Tool Pricing Statistics 2026

The standard price for a paid AI assistant is $20 a month: ChatGPT Plus costs $20, Claude Pro $20 monthly or $17 on an annual plan, and business seats for ChatGPT and Claude both start at $20 billed annually. Premium tiers now run from $100 to $500 a month. Model prices keep falling, with Epoch AI measuring a median decline of 50x per year for equal performance, yet Menlo Ventures estimates only about 3% of AI users pay for premium services.

Download CSV Cite this pageUpdated November 4, 2026 · 22 sources · 56/56 quotes re-checked

$20ChatGPT Plus costs $20 per month, billed monthly.OpenAI
$17Claude Pro costs $17 per month on an annual plan ($200 billed up front) or $20 billed monthly.Anthropic
$20A standard ChatGPT Business seat costs $20 per month billed annually or $25 billed monthly.OpenAI
$30.00Microsoft 365 Copilot for enterprises costs $30 per user per month paid yearly as an add-on.Microsoft
30%Anthropic says the tokenizer used by Claude 4.7 and later models produces about 30% more tokens for the same text.Anthropic
50xEpoch AI found LLM prices for a fixed level of performance fell between 9x and 900x per year, with a median of 50x per year.Epoch AI
3%Menlo Ventures estimates consumer AI is a $12 billion market in which only about 3% of users pay for premium services.Menlo Ventures
5%ChatGPT converts only about 5% of its weekly active users into paying subscribers, according to Menlo Ventures.Menlo Ventures

This page collects published prices for AI assistants, coding tools, business add-ons and model APIs, taken from the vendors' own US pricing pages and help centers, along with research on how fast AI prices are falling and how many people pay. Prices are in US dollars per month unless noted and were checked on November 4, 2026. Vendors change prices often, and several have announced increases that take effect after this date.

Consumer AI pricing has settled on a $20 entry tier with a ladder above it. OpenAI charges $20 a month for ChatGPT Plus and offers Pro plans at $100, $200 and $500. Anthropic prices Claude Pro at $20 monthly or $17 a month on an annual plan, Max at $100 and Ultra at $200. Microsoft 365 Premium, its consumer plan with AI features, costs $19.99 a month. Mistral undercuts the market at $14.99, or $5.99 for verified students. For most buyers the real decision is whether usage limits on the $20 tier are enough.

Business pricing follows the same anchor. ChatGPT Business and Claude Team both charge $20 per seat per month on annual billing and $25 monthly, with premium seats at $100. Microsoft 365 Copilot for enterprises lists at $30 per user per month, while the Copilot Business add-on for smaller firms dropped from $21 to $18. GitHub prices individual coding plans at $10, $39 and $100, and its business tiers at $19 and $39 per seat. Usage-based charges are spreading on top of seats: GitHub, Atlassian and Notion all sell extra AI credits at about one cent each.

API prices show the steepest change. Anthropic's Claude Opus 4 and 4.1 cost $15 per million input tokens; Opus 5.5 costs $4. OpenAI's smallest current model, GPT-6 Luna, costs $0.10 per million input tokens, and Anthropic's Haiku 5.5 matches it. Research confirms the trend: Stanford HAI found the cost of GPT-3.5-level performance fell more than 280-fold between November 2022 and October 2024, and Epoch AI measured a median decline of 50x per year across benchmarks. Prices do not only fall, though: Google has scheduled its Gemini 4 Argon and Gemini 3.8 Flash API prices to double, and Anthropic notes its newer tokenizer produces about 30% more tokens for the same text.

Willingness to pay lags far behind use. Menlo Ventures sized the consumer AI market at $12 billion and estimated only about 3% of users pay for premium services, with ChatGPT converting about 5% of weekly users. General assistants take 81% of consumer AI spending. On the business side, Microsoft reported more than 30 million paid Microsoft 365 Copilot seats in its fiscal year ended June 2026, against a list price of $30 per user per month for enterprises.

Consumer AI subscription prices

Nearly every major assistant sells its first paid tier for about $20 a month, so price is rarely the deciding factor at entry level; usage limits and model access are. The spread opens up above that tier, where OpenAI and Anthropic both sell plans at $100 and $200 and OpenAI now goes to $500. Annual billing saves 15% on Claude Pro ($17 against $20) and 20% on ChatGPT Business and Claude Team seats ($20 against $25). Mistral is the main lower-cost option among model developers.

ChatGPT Pro monthly price by tier

US dollars per month, OpenAI help center, checked November 2026.

$100

$200

$500

Pro 100Pro 200Pro 500

Source: OpenAI, What is ChatGPT Pro?

$20
ChatGPT Plus costs $20 per month, billed monthly.
OpenAI · What is ChatGPT Plus? (2026)
Exact quote
Expanded features include: Voice conversations Image generation File uploads and analysis Deep Research tools (where available) Subscription Details Price: $20/month (billed monthly).
$100
OpenAI sells three ChatGPT Pro tiers at $100, $200 and $500 per month.
OpenAI · What is ChatGPT Pro? (Nov 2026)
Exact quote
Pro plans Choose from three monthly Pro plans: Plan Monthly price (USD) Ultrafast Pro 100 $100 Not included Pro 200 $200 Not included Pro 500 $500 Included Pro 200 includes more usage than Pro 100.
$500
In November 2026 OpenAI added Pro 500, a $500 per month ChatGPT plan that includes the Ultrafast versions of GPT-6 Astra and GPT-6.1 Sol.
OpenAI · What is ChatGPT Pro? (Nov 2026)
Exact quote
ChatGPT Pro now offers Pro 500, a new $500/month plan that includes GPT-6 Astra Ultrafast and GPT-6.1 Sol Ultrafast.
$17
Claude Pro costs $17 per month on an annual plan ($200 billed up front) or $20 billed monthly.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Pro For everyday work $17 Per month with annual subscription discount ( $200 billed up front). $20 if billed monthly.
$100
Anthropic's Claude Max plan costs $100 per month.
Anthropic · What is the Max plan? (2026)
Exact quote
Pricing The Max plan is available for $100 per month.
$200
Claude Ultra, Anthropic's top individual plan, costs $200 per month.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Ultra For your longest tasks $200 per month
$19.99
Microsoft 365 Premium, the consumer plan for up to six people with AI features for the subscription owner, costs $19.99 per month or $199.99 per year in the US.
Microsoft · Microsoft 365 Premium (2026)
Exact quote
Microsoft 365 Premium $199.99 /year Buy now Or buy at $19.99/month
$14.99
Mistral's Pro plan costs $14.99 per month, below the common $20 tier.
Mistral AI · Pricing | Mistral (2026)
Exact quote
Verified students can get Mistral Pro for $5.99 / month (normally $14.99).
$5.99
Verified students can get Mistral Pro for $5.99 per month.
Mistral AI · Pricing | Mistral (2026)
Exact quote
Verified students can get Mistral Pro for $5.99 / month (normally $14.99).

AI coding assistant prices

GitHub publishes the most complete price ladder for AI coding tools. Individual plans run from $10 to $100 a month, and each tier is defined by a monthly allowance of AI credits rather than unlimited use, with overage billed per credit. Business seats cost $19, nearly twice the entry individual price. For teams the per-credit overage rate matters as much as the seat price, because heavy agent use can exceed the pooled allowance.

GitHub Copilot individual plan prices

US dollars per month, GitHub Docs, checked November 2026.

$10

$39

$100

Copilot ProCopilot Pro+Copilot Max

Source: GitHub, Plans for GitHub Copilot

$10
GitHub Copilot Pro costs $10 per month and Copilot Pro+ costs $39 per month.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
Plan Pricing GitHub AI Credits Agents Models Copilot Free Free An allowance of GitHub AI Credits Limited Auto model selection only Copilot Student Free An allowance of GitHub AI Credits Excludes third-party agents Auto model selection only Copilot Pro $10 USD per month (free for some users) Base: 1,000 A selection of models Copilot Pro+ $39 USD per month.
$39
Copilot Pro+ costs $39 a month and includes 7,000 AI credits, more than four times the 1,500 credits in the $10 Copilot Pro plan.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
Plan Price per month Base credits Flex allotment Total monthly AI credits Copilot Pro $10 USD 1,000 500 1,500 Copilot Pro+ $39 USD 3,900 3,100 7,000 Copilot Max $100 USD 10,000 10,000 20,000
$100
GitHub's top individual tier, Copilot Max, costs $100 per month for 20,000 AI credits.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
Plan Price per month Base credits Flex allotment Total monthly AI credits Copilot Pro $10 USD 1,000 500 1,500 Copilot Pro+ $39 USD 3,900 3,100 7,000 Copilot Max $100 USD 10,000 10,000 20,000
$19
Copilot Business costs $19 per seat per month and Copilot Enterprise costs $39 per seat per month.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
Copilot Business and Copilot Enterprise include the following allowances: Plan Price per granted seat per month GitHub AI Credits per user per month Copilot Business $19 USD 1,900 Copilot Enterprise $39 USD 3,900 These licenses contribute credits to a shared pool, and usage beyond the pool is charged at $0.01 USD per AI credit.
$0.01
Copilot usage beyond a business's pooled credit allowance is billed at $0.01 per AI credit.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
Copilot Business and Copilot Enterprise include the following allowances: Plan Price per granted seat per month GitHub AI Credits per user per month Copilot Business $19 USD 1,900 Copilot Enterprise $39 USD 3,900 These licenses contribute credits to a shared pool, and usage beyond the pool is charged at $0.01 USD per AI credit.
$10
Enterprises can buy Copilot as a standalone product for $10 per user per month, or get a $0 seat charge with a GitHub Enterprise Cloud license.
GitHub · Plans for GitHub Copilot (2026)
Exact quote
As Copilot Standalone : Copilot access costs $10 USD per user per month, without requiring a GitHub Enterprise Cloud license for the user.

Business seat and add-on prices

Business AI seats cluster at $20 to $30 per user per month. OpenAI and Anthropic price their team plans identically, including the $5 premium for monthly billing and a $100 premium seat for heavy users. Microsoft charges $30 for its enterprise add-on and lists a lower $18 price for the small business add-on. Writing and marketing tools such as Jasper sit higher, at $59 to $69 a month for Jasper Pro.

$20
A standard ChatGPT Business seat costs $20 per month billed annually or $25 billed monthly.
OpenAI · ChatGPT Business pricing (2026)
Exact quote
Best for everyday work $20/month if billed annually. $25/month if billed monthly.
$100
A premium ChatGPT Business seat, with more usage and no 5-hour limit, costs $100 per month billed annually.
OpenAI · ChatGPT Business pricing (2026)
Exact quote
More usage than standard, with no 5-hour limit $100/month if billed annually. $125/month if billed monthly.
$20
A standard Claude Team seat costs $20 per month billed annually or $25 billed monthly.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Standard seat All Claude features, plus more usage than Pro* $20 Per seat / month if billed annually. $25 if billed monthly.
$100
A premium Claude Team seat with five times the usage of a standard seat costs $100 per month billed annually or $125 monthly.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Premium seat 5x more usage than standard seats* $100 Per seat / month if billed annually. $125 if billed monthly.
$30.00
Microsoft 365 Copilot for enterprises costs $30 per user per month paid yearly as an add-on.
Microsoft · Microsoft 365 Copilot for enterprise (2026)
Exact quote
Microsoft 365 Copilot (add-on) $30.00 user/month, paid yearly Or $31.50 paid monthly (Annual commitment)
$31.50
Paying monthly on an annual commitment raises the Microsoft 365 Copilot price to $31.50 per user.
Microsoft · Microsoft 365 Copilot for enterprise (2026)
Exact quote
Microsoft 365 Copilot (add-on) $30.00 user/month, paid yearly Or $31.50 paid monthly (Annual commitment)
$18.00
Microsoft lists the Microsoft 365 Copilot Business add-on for small businesses at $18.00 per user per month paid yearly, down from an original $21.00.
Microsoft · Microsoft 365 Copilot plans and pricing (2026)
Exact quote
Microsoft 365 Copilot Business (add-on) AI built for work to help drive productivity, clarity and impact across your existing Microsoft 365 experience Originally starting from $21.00 now starting from $18.00
$23.50
Microsoft 365 Business Standard with Copilot built in costs $23.50 per user per month paid yearly.
Microsoft · Microsoft 365 Copilot plans and pricing (2026)
Exact quote
Microsoft 365 Business Standard with Copilot Powerful apps across devices, with Copilot built in to enhance creativity, collaboration, and efficiency $23.50 user/month, paid yearly Annual subscription—auto renews.
$24.99
Mistral's Team plan costs $24.99 per user per month.
Mistral AI · Pricing | Mistral (2026)
Exact quote
Start now Team Secure, collaborative workspace for teams building with AI. $24.99 /user/mo
$59
Jasper's Pro plan for marketing teams costs $59 per month billed yearly or $69 billed monthly.
Jasper · Plans & Pricing | Jasper (2026)
Exact quote
Pro: $59/month billed yearly or $69/month billed monthly (cancel anytime).

Credits and usage-based pricing

Vendors increasingly sell AI as metered credits on top of a base plan. The rates are converging: GitHub, Atlassian and Notion all price extra AI usage at roughly one cent per credit, or $10 per 1,000 credits. Credit plans make the headline price less meaningful, because the cost of a month depends on how heavily people use agents and long tasks. Tool calls such as web search carry their own fees in model APIs.

ElevenLabs monthly plan prices

US dollars per month on monthly billing, checked November 2026.

Starter$6
Creator$22
Pro$99
Scale$299
Business$990

Source: ElevenLabs, ElevenLabs Pricing for Creators & Businesses of All Sizes

$10
Notion AI usage beyond the included allowance costs $10 per 1,000 monthly Notion credits.
Notion · Notion Pricing Plans: Free, Plus, Business, & Enterprise. (2026)
Exact quote
Free to try, then $10 per 1,000 monthly Notion credits.
$0.01
Atlassian bills Rovo AI usage over a plan's allowance at $0.01 per credit, or $10.00 per 1,000 credits.
Atlassian · Rovo Plans and Trial | Atlassian (2026)
Exact quote
Pay as you go: Pay at the list price of $0.01 per credit over your allowance ($10.00 per 1,000 credits)
$6
ElevenLabs' voice AI plans range from $6 per month for Starter to $990 for Business, priced by included credits.
ElevenLabs · ElevenLabs Pricing for Creators & Businesses of All Sizes (2026)
Exact quote
Monthly price and included credits per plan: Free $0 (10,000 credits); Starter $6 (30,000 credits); Creator $22 (121,000 credits, $11 for the first month); Pro $99 (600,000 credits); Scale $299 (1,800,000 credits, 3 seats); Business $990 (6,000,000 credits, 10 seats); Enterprise is custom.
$82.50
Annual billing lowers the ElevenLabs Pro plan from $99 to an equivalent $82.50 per month.
ElevenLabs · ElevenLabs Pricing for Creators & Businesses of All Sizes (2026)
Exact quote
The equivalent monthly price on an annual plan is $5 for Starter, $18.33 for Creator, $82.50 for Pro, $249.17 for Scale, and $825 for Business.
$10
Anthropic charges $10 per 1,000 web searches made through its API, on top of token costs.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Doesn’t include input and output tokens required to process requests. Cost $10 / 1K searches
50%
Anthropic's batch processing cuts API prices by 50% for workloads that can wait.
Anthropic · Plans & pricing | Claude by Anthropic (2026)
Exact quote
Save 50% with batch processing.
$0.0336
Google's Gemini API charges the equivalent of $0.0336 per generated image at 1024 by 1024 pixels.
Google · Gemini Developer API pricing (2026)
Exact quote
Output images at 1K (1024x1024px) consume 1120 tokens and are equivalent to $0.0336 per image.

AI model API prices

API prices are quoted per million tokens, and output tokens cost five times input tokens for every OpenAI and Anthropic model listed here, against three times for Mistral Large. OpenAI's GPT-6 Astra and Anthropic's Claude Fable 5.1 both list at $10 input and $50 output, while the smallest models cost $0.10 input, a hundredfold spread. Prices are not only falling: Google has scheduled increases for two Gemini models, and Anthropic's newer tokenizer counts about 30% more tokens for the same text, which raises effective costs even at an unchanged list price.

Claude API output price per million tokens, current models

US dollars per million output tokens at standard rates; Haiku price applies to prompts up to 100,000 tokens. Checked November 2026.

Claude Fable 5.1$50
Claude Opus 5.5$20
Claude Sonnet 5.5$10
Claude Haiku 5.5$0.5

Source: Anthropic, Pricing - Claude Platform Docs

$4
Claude Opus 5.5 costs $4 per million input tokens and $20 per million output tokens.
Anthropic · Pricing - Claude Platform Docs (2026)
Exact quote
Claude Opus 5.5 For long-running agentic coding and knowledge work $4 / MTok $20 / MTok
$15
Claude Opus 4 and Opus 4.1 still list at $15 per million input tokens and $75 per million output tokens, almost four times Opus 5.5.
Anthropic · Pricing - Claude Platform Docs (2026)
Exact quote
Claude Opus 4.1 $15 / MTok $75 / MTok
$0.10
Claude Haiku 5.5 costs $0.10 per million input tokens for prompts up to 100,000 tokens.
Anthropic · Pricing - Claude Platform Docs (2026)
Exact quote
Claude Haiku 5.5 For high-volume, latency-sensitive tasks such as classification, extraction, and routing $0.10 / MTok for prompts up to 100,000 tokens
30%
Anthropic says the tokenizer used by Claude 4.7 and later models produces about 30% more tokens for the same text.
Anthropic · Pricing - Claude Platform Docs (2026)
Exact quote
This tokenizer produces approximately 30% more tokens for the same text.
$10.00
OpenAI's most capable API model, GPT-6 Astra, costs $10.00 per million input tokens and $50.00 per million output tokens.
OpenAI · API Pricing (2026)
Exact quote
GPT-6 Astra Our most capable model, built for the hardest end-to-end work Price Input: $10.00 / 1M tokens Cached input: $1.00 / 1M tokens Output: $50.00 / 1M tokens
$2.00
OpenAI's GPT-6.1 Sol model for coding and agent workflows costs $2.00 per million input tokens and $10.00 per million output tokens.
OpenAI · API Pricing (2026)
Exact quote
GPT-6.1 Sol Built to power complex coding and agentic workflows at scale Price Input: $2.00 / 1M tokens Cached input: $0.10 / 1M tokens Output: $10.00 / 1M tokens
$0.10
OpenAI's most efficient model, GPT-6 Luna, costs $0.10 per million input tokens and $0.50 per million output tokens.
OpenAI · API Pricing (2026)
Exact quote
Price Input: $0.10 / 1M tokens Cached input: $0.01 / 1M tokens Output: $0.50 / 1M tokens Pricing above reflects standard processing rates for context lengths under 272K.
$4.00
Google's Gemini 4 Argon API input price is $2.00 per million tokens through November 30, 2026, rising to $4.00 on December 1, 2026.
Google · Gemini Developer API pricing (2026)
Exact quote
Input price * Not available * $2.00 through November 30, 2026. $4.00 starting December 1, 2026.
$1.50
Gemini 3.8 Flash input pricing is set to double from $0.75 to $1.50 per million tokens on January 1, 2027.
Google · Gemini Developer API pricing (2026)
Exact quote
Input price * Free of charge * $0.75 through December 31, 2026. $1.50 starting January 1, 2027.
$0.5
Mistral Large costs $0.5 per million input tokens and $1.5 per million output tokens.
Mistral AI · Pricing | Mistral (2026)
Exact quote
For example, Mistral Large costs $0.5 /M tokens in and $1.5 /M tokens out.

Falling costs and who pays

Independent research from Stanford HAI and Epoch AI shows the cost of a given level of AI performance falling by orders of magnitude. That decline shows up in API prices but much less in subscription prices, which have held at $20 while vendors add capability instead of cutting the fee. Menlo Ventures' estimates suggest the bigger constraint on consumer revenue is conversion: a small share of users pay at all. Microsoft's seat count shows business buyers paying per user at scale.

280-fold
The inference cost of a system performing at GPT-3.5 level fell more than 280-fold between November 2022 and October 2024.
Stanford HAI · The 2025 AI Index Report (Apr 2025)
Exact quote
Driven by increasingly capable small models, the inference cost for a system performing at the level of GPT-3.5 dropped over 280-fold between November 2022 and October 2024.
30%
AI hardware costs have declined 30% a year while energy efficiency improved 40% a year, according to Stanford HAI.
Stanford HAI · The 2025 AI Index Report (Apr 2025)
Exact quote
At the hardware level, costs have declined by 30% annually, while energy efficiency has improved by 40% each year.
50x
Epoch AI found LLM prices for a fixed level of performance fell between 9x and 900x per year, with a median of 50x per year.
Epoch AI · LLM inference prices have fallen rapidly but unequally across tasks (2025)
Exact quote
Across all of these benchmarks and performance thresholds, we found prices declining between 9x per year and 900x per year, with a median of 50x per year.
40x
The price of reaching GPT-4's performance on PhD-level science questions fell 40x per year.
Epoch AI · LLM inference prices have fallen rapidly but unequally across tasks (2025)
Exact quote
For instance, the price to achieve GPT-4’s performance on a set of PhD-level science questions fell by 40x per year.
200x
When Epoch AI limited its data to models released from January 2024 onward, the median rate of price decline rose from 50x to 200x per year.
Epoch AI · LLM inference prices have fallen rapidly but unequally across tasks (2025)
Exact quote
In particular, the median rate increased from 50x per year to 200x per year.
3%
Menlo Ventures estimates consumer AI is a $12 billion market in which only about 3% of users pay for premium services.
Menlo Ventures · 2025: The State of Consumer AI (Jun 2025)
Exact quote
When we do the math, 1.8 billion users at an average monthly subscription cost of $20 per month equals $432 billion a year; today’s $12 billion market indicates that only about 3% pay for premium services—a strikingly low conversion rate and one of the largest and fastest-emerging monetization gaps in recent consumer tech history.
5%
ChatGPT converts only about 5% of its weekly active users into paying subscribers, according to Menlo Ventures.
Menlo Ventures · 2025: The State of Consumer AI (Jun 2025)
Exact quote
Even ChatGPT, with its first-mover advantage, only converts about 5% of its weekly active users into paying subscribers.
81%
General AI assistants capture 81% of the $12 billion consumers spend on AI.
Menlo Ventures · 2025: The State of Consumer AI (Jun 2025)
Exact quote
General AI assistants capture 81% of today’s $12 billion consumer AI spend.
70%
ChatGPT accounts for about 70% of total consumer AI spending.
Menlo Ventures · 2025: The State of Consumer AI (Jun 2025)
Exact quote
OpenAI’s first-mover advantage made ChatGPT the dominant player in this early market, accounting for about 70% of total consumer spend and 86% of spending on general AI tools specifically.
30 million
Microsoft 365 Copilot had more than 30 million paid seats in Microsoft's fiscal year ended June 2026.
Microsoft · FY26 Q4 Press Release (Jul 2026)
Exact quote
“This year, Azure revenue surpassed $100 billion for the first time, and Microsoft 365 Copilot reached over 30 million paid seats, reflecting the confidence customers are placing in us to power their AI transformation.”

FAQ

How much does a paid AI chatbot cost?

Most entry plans cost about $20 a month: ChatGPT Plus is $20, and Claude Pro is $20 billed monthly or $17 a month on an annual plan. Mistral Pro costs $14.99. Higher tiers run from $100 to $500 a month at OpenAI and $100 to $200 at Anthropic.

How much does AI cost per user for a business?

ChatGPT Business and Claude Team both cost $20 per seat per month billed annually, or $25 monthly. Microsoft 365 Copilot for enterprises costs $30 per user per month paid yearly, and the Copilot Business add-on for smaller firms costs $18.

How much does GitHub Copilot cost?

GitHub Copilot Pro costs $10 a month, Pro+ $39 and Max $100. Copilot Business costs $19 per seat and Copilot Enterprise $39, with usage beyond the pooled allowance billed at $0.01 per AI credit.

What do AI APIs cost per million tokens?

Flagship models such as OpenAI's GPT-6 Astra cost $10 per million input tokens and $50 per million output tokens. Small models such as GPT-6 Luna and Claude Haiku 5.5 cost $0.10 per million input tokens. Mistral Large costs $0.5 input and $1.5 output.

Are AI prices going down?

For a fixed level of performance, yes: Epoch AI measured a median decline of 50x per year, and Stanford HAI found GPT-3.5-level inference became more than 280 times cheaper in two years. Subscription prices have stayed near $20, and Google has scheduled API price increases for two Gemini models.

How many people pay for AI tools?

Menlo Ventures estimates only about 3% of AI users pay for premium services, in a $12 billion consumer market. ChatGPT converts about 5% of weekly users into subscribers, while Microsoft reported more than 30 million paid Microsoft 365 Copilot seats in its fiscal year ended June 2026.

Methodology note

Prices come from each vendor's own US pricing page, documentation or help center, fetched from the URL shown and recorded in US dollars as displayed on November 4, 2026. We compared documented prices and did not test the products. Where a vendor shows several billing options, the text states which one applies. Prices exclude tax and change often; Google has published dates for increases to two Gemini API models. Model API prices are per million tokens, and token counts differ between vendors' tokenizers, so equal list prices do not always mean equal cost for the same text. Research figures come from Stanford HAI, Epoch AI and Menlo Ventures, which use different methods and time frames. Every quote is re-fetched from the source by our checker. See how we rank and verify.

Sources

1Anthropic: Plans & pricing | Claude by Anthropic
2Anthropic: What is the Max plan?
3Anthropic: Pricing - Claude Platform Docs
4Atlassian: Rovo Plans and Trial | Atlassian
5ElevenLabs: ElevenLabs Pricing for Creators & Businesses of All Sizes
6Epoch AI: LLM inference prices have fallen rapidly but unequally across tasks
7GitHub: Plans for GitHub Copilot
8Google: Gemini Developer API pricing
9Google: Gemini Developer API pricing
10Jasper: Plans & Pricing | Jasper
11Menlo Ventures: 2025: The State of Consumer AI
12Microsoft: Microsoft 365 Premium
13Microsoft: Microsoft 365 Copilot for enterprise
14Microsoft: Microsoft 365 Copilot plans and pricing
15Microsoft: FY26 Q4 Press Release
16Mistral AI: Pricing | Mistral
17Notion: Notion Pricing Plans: Free, Plus, Business, & Enterprise.
18OpenAI: What is ChatGPT Plus?
19OpenAI: What is ChatGPT Pro?
20OpenAI: ChatGPT Business pricing
21OpenAI: API Pricing
22Stanford HAI: The 2025 AI Index Report

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