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Streaming Price Statistics 2026

US households that pay for streaming video reported spending about $69 a month on four services in Deloitte's survey fielded in late 2024, up from $61 a year earlier, while cable or satellite subscribers report paying $125. List prices keep rising: Spotify Premium Individual is $12.99 a month in the US, Apple TV is $14.99 and YouTube TV is $82.99. Streaming took 49.6% of US TV viewing in August 2026, according to Nielsen.

Download CSVCite this pageUpdated November 4, 2026 · 20 sources · 53/53 quotes re-checked

This page tracks what streaming video and music cost in the United States: current list prices from the services' own US pages, what households actually spend, how much ad-supported plans save, how often people cancel, and how streamers turn prices into revenue. Figures cover 2025 and 2026. Prices were checked on the services' US pages on November 4, 2026 and change often.

Streaming is no longer the cheap alternative it was. Deloitte's survey shows the average subscribing household paying $69 a month for four video services, a 13% rise in one year, and Bank of America payments data shows around 16% of streaming households paying over $80 a month. That is still well below the $125 a month cable and satellite subscribers report paying, but the gap is narrowing as list prices climb.

List prices on the services' own US pages show where the money goes. Spotify Premium Individual costs $12.99 a month, Apple Music $11.99, Apple TV $14.99, Hulu without ads $21.49 and YouTube TV $82.99. Bundles are the main discount: Apple One Individual costs $21.95 against $34.96 for the same services bought separately, and Disney's Disney+ and Hulu bundle starts at $12.99 with ads.

Ad-supported plans are how most people now control the bill. Deloitte found 54% of subscribers have at least one ad-supported service, and Antenna reports that 52% of fall 2025 sign-ups were ad-supported plans, up from 43% in 2023. Hulu's ad tier costs $12.49 a month against $21.49 without ads, a gap of $9.

Price increases keep feeding churn but rarely end it. Deloitte reports that 41% of consumers canceled a paid video service in the past six months and 22% canceled and came back, while a $5 price increase would make 60% likely to cancel their favorite service. Spotify's filings show what the companies gain: price increases added €0.48 to its premium revenue per user in the third quarter of 2026.

01

Current US list prices of major streaming services

These are the monthly prices each service shows on its own US page, without promotions. Music services cluster around $11 to $13 for one person, while video services range from about $12 for ad-supported plans to over $20 without ads. Live TV streaming costs several times more because it replaces a cable package. Family, student and bundle plans change the per-person cost a lot, so compare the plan you would actually buy.

  • $12.99

    Spotify Premium Individual costs $12.99 a month in the US after the trial month.

    Spotify · Spotify Premium (USA) (Nov 2026)

    Exact quote

    Try 1 month for $0 View all plans $0 for 1 month, then $12.99 per month after.

  • $21.99

    Spotify Premium Family costs $21.99 a month in the US for up to six accounts.

    Spotify · Spotify Premium (USA) (Nov 2026)

    Exact quote

    Premium Family $21.99 / month Up to 6 Premium accounts Parental controls over all plan members

  • $18.99

    Spotify Premium Duo, for two people at the same address, costs $18.99 a month in the US.

    Spotify · Spotify Premium (USA) (Nov 2026)

    Exact quote

    Premium Duo $18.99 / month 2 Premium accounts

  • $11.99

    Apple Music Individual costs $11.99 a month in the US.

    Apple · Apple Music (Nov 2026)

    Exact quote

    Individual $11.99/month, first month free for new subscribers.

  • $19.99

    Apple Music Family costs $19.99 a month in the US.

    Apple · Apple Music (Nov 2026)

    Exact quote

    Family $19.99/month, one month free for new subscribers.

  • $14.99

    A monthly Apple TV subscription costs $14.99 in the US after a 7-day free trial.

    Apple · Apple TV (Nov 2026)

    Exact quote

    A monthly subscription is just $14.99 per month after a free 7-day trial.

  • $21.95

    Apple One costs $21.95 a month for the Individual plan, $27.95 for Family and $39.95 for Premier in the US.

    Apple · Apple One (Nov 2026)

    Exact quote

    The Individual plan is $21.95 per month, the Family plan is $27.95 per month, and the Premier plan is $39.95 per month.

  • $12.49

    Hulu with ads costs $12.49 a month or $124.99 a year in the US.

    Hulu · Hulu plans and prices (Nov 2026)

    Exact quote

    Hulu (With Ads) Supports up to 5.1 audio Experience video quality in up to 4K UHD Stream on multiple devices at a time Monthly: $12.49 Select plan Annual: $124.99 Select plan

  • $21.49

    Hulu Premium, without ads, costs $21.49 a month in the US.

    Hulu · Hulu plans and prices (Nov 2026)

    Exact quote

    Please note that Hulu Premium excludes a few shows that play with ads before and after the video. Monthly: $21.49 Select plan

  • $82.99

    The main YouTube TV plan with 100+ channels costs $82.99 a month in the US after introductory pricing.

    Google (YouTube TV) · YouTube TV plans (Nov 2026)

    Exact quote

    **New YouTube TV users pay $59.99/mo for 2 months of the main YouTube TV plan (save $46), then $82.99/mo thereafter.

  • $71.99

    YouTube TV's Sports + News plan costs $71.99 a month after a $49.99 introductory price for five months.

    Google (YouTube TV) · YouTube TV plans (Nov 2026)

    Exact quote

    *New YouTube TV users pay $49.99/mo for 5 months of Sports + News Plan (save $110), then $71.99/mo thereafter.

  • $14.99

    Amazon Prime, which includes Prime Video, costs $14.99 a month or $139 a year in the US.

    Amazon · Amazon Prime (Nov 2026)

    Exact quote

    Prime Monthly $14.99 per month after trial Prime Annual $139 per year after trial

02

What households spend on streaming

Survey and payments data agree that the average streaming bill is now in the $60 to $70 range per month for video alone. Deloitte measures what subscribers say they pay, while Bank of America measures actual payments from its customers, so the two are not directly comparable. Both show spending rising faster than the number of services, which points to price increases rather than people adding more subscriptions.

Average monthly cost reported by US subscribers: cable or satellite vs four streaming services ($)

Self-reported spending by US subscribers, Deloitte survey fielded in late 2024.

$125
$69
Cable or satellite TVFour paid streaming services

Source: Deloitte, 2025 Digital Media Trends

  • $69

    US households subscribing to paid streaming video reported paying $69 a month on average in late 2024, up 13% from $61 a year earlier.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    Indeed, while the average number of paid SVOD services has remained the same, at four per subscribing household, the overall cost subscribers surveyed say they pay has gone up 13% in the past year, from an average of $61 per month to $69.

  • $125

    US cable or satellite subscribers report paying $125 a month on average, compared with $69 for four paid streaming services.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    Cost is likely a factor for these younger subscribers looking to cancel: Subscribers report spending an average of $125 per month on their cable or satellite TV subscriptions, which is significantly higher than the $69 on average subscribers report spending for four paid streaming services combined, according to our Digital Media Trends data.

  • 49%

    49% of US consumers surveyed had a cable or satellite TV subscription in late 2024, down from 63% three years earlier.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    We found that 49% of consumers surveyed currently have a cable or satellite TV subscription, down from 63% three years ago.

  • $71

    Self-described fans who subscribe to streaming video spend $71 a month on four services, against $56 a month on three services for nonfans, in Deloitte's fall 2025 survey.

    Deloitte · 2026 Digital Media Trends (Mar 2026)

    Exact quote

    SVOD-subscribing fans spend US$71 per month for an average of four services, compared with US$56 per month among nonfans for an average of three services.

  • 90%

    90% of US households have a paid streaming video service, with an average of four services, according to Deloitte's 2026 report.

    Deloitte · 2026 Digital Media Trends (Mar 2026)

    Exact quote

    90% – US households that have a paid subscription video on demand (SVOD) service (and an average of four services)

  • 16%

    Around 16% of US streaming households paid over $80 a month for streaming in mid-2025, based on Bank of America payments data.

    Bank of America Institute · Streaming update (Aug 2025)

    Exact quote

    On the other hand, around 16% of viewers paid over $80 per month.

  • 8%

    Lower-income US households spend around 8% less a month on streaming than the average household, and higher-income households around 9% more.

    Bank of America Institute · Streaming update (Aug 2025)

    Exact quote

    However, we see that lower-income households spend around 8% less per month on streaming than the average household, while higher-income households spend around 9% more than average.

  • 10%

    US household streaming spending grew more than 10% year over year in every income group as of July 2025.

    Bank of America Institute · Streaming update (Aug 2025)

    Exact quote

    Across all income cohorts, spending exceeded 10% year over year as of July 2025.

03

Price sensitivity and what people say is fair

Deloitte's survey gives a rough price ceiling. People say about $14 is the right price for an ad-free plan, a little below the roughly $16 market average, and about $10 for an ad-supported plan. A $5 increase is enough to make most say they would cancel their favorite service. Stated intentions overstate real cancellations, but the gap between what people pay and what they think is fair explains why ad tiers and bundles have grown.

Apple services bought separately vs Apple One Individual, monthly US price ($)

Standard monthly US prices shown on apple.com, checked November 4, 2026.

$15
$12
$6.99
$0.99
$35
$21.9
Apple TVApple MusicApple ArcadeiCloud+ 50GBAll four separatelyApple One Individual

Source: Apple, Apple One

  • $16

    The average price of a premium, ad-free streaming video plan in the US is around $16 a month, according to Deloitte.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    Currently, the average price for a premium, ad-free SVOD service subscription is around $16 per month, though the leading services can be significantly higher.

  • $14

    US consumers say $14 is the right price for an ad-free subscription to their favorite streaming video service.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    However, according to Digital Media Trends data, consumers surveyed say that $14 is “just the right price” to pay for an ad-free subscription to their favorite SVOD service

  • 60%

    A $5 price increase would make 60% of US subscribers likely to cancel their favorite streaming video service.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    Respondents say that a price hike of $5 would make the majority (60%) of them likely to cancel their favorite SVOD service.

  • US$9

    Ad-supported streaming tiers cost around $9 a month on average, close to the $10 consumers say is the right price.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    The average monthly cost for the ad-supported tiers currently on the market sits at around US$9, 20 which is on par with the price respondents say is just right to pay (US$10) in exchange for

  • $34.96

    Apple One Individual costs $21.95 a month, against $34.96 for its services bought separately, a saving of about $13.

    Apple · Apple One (Nov 2026)

    Exact quote

    iCloud+ 50GB $0.99 /mo. per month Apple TV $14.99 /mo. per month Apple Music $11.99 /mo. per month Apple Arcade $6.99 /mo. per month Not $34.96 /mo. per month $21.95 /mo. per month

  • $12.99

    The ad-supported Disney+ and Hulu bundle renews at $12.99 a month in the US after a 6-month term, and the Premium bundle without ads at $21.99.

    Disney+ · Disney+ (U.S.) (Nov 2026)

    Exact quote

    Cost for Disney+, Hulu Bundle for 6 months: $71.94, then renews to monthly plan at $12.99/ month. Cost for Disney+, Hulu Bundle Premium for 6 months: $119.94, then renews to monthly plan at $21.99/ month.

  • $35.99

    The Disney+, Hulu and ESPN Unlimited bundle with ads costs $35.99 a month in the US.

    Disney+ · Disney+ (U.S.) (Nov 2026)

    Exact quote

    Disney+ offers both within the following bundle plans: Disney+, Hulu, ESPN Unlimited Bundle for the price of $35.99/month, which includes Disney+ (With Ads), Hulu (With Ads), and ESPN Unlimited (With Ads).

04

Ad tiers, churn and sign-ups

Cancellation and resubscription are now normal behavior. Deloitte's churn measure counts anyone who canceled any service in six months, so it is much higher than the churn rate of any one service. Antenna's sign-up data shows that new subscribers increasingly choose ad-supported plans and that sign-ups are concentrated in the fall, when football and new seasons arrive. Together these explain why services offer discounts and bundles at the end of the year.

Share of fall premium streaming sign-ups on ad-supported plans (%)

Antenna estimates of US premium SVOD gross additions in the fall period.

43%
52%
20232025

Source: Antenna, Fall belongs to streaming now

  • 41%

    41% of US consumers canceled a paid streaming video service in the six months before Deloitte's fall 2025 survey.

    Deloitte · 2026 Digital Media Trends (Mar 2026)

    Exact quote

    41% – Consumers who have cancelled an SVOD service (churned) in the last six months

  • 22%

    22% of US consumers canceled a streaming video service and then returned to the same service within six months, in Deloitte's fall 2025 survey.

    Deloitte · 2026 Digital Media Trends (Mar 2026)

    Exact quote

    22% – Consumers who have churned and then returned to the same SVOD service in the last six months

  • 54%

    54% of US streaming video subscribers had at least one ad-supported service in late 2024, up eight points in a year.

    Deloitte · 2025 Digital Media Trends (Mar 2025)

    Exact quote

    More than half of SVOD subscribers (54%) surveyed say that at least one of the services they pay for is ad-supported, a number that’s increased by eight percentage points since our 2024 report (figure 5).

  • 18%

    Around 18% of US respondents to a June 2025 Bank of America survey either canceled or started a streaming subscription in the previous month.

    Bank of America Institute · Streaming update (Aug 2025)

    Exact quote

    The June 2025 Bank of America Proprietary Market Landscape Insights Study (“Insights Study,” see Methodology) found something similar: around 18% of respondents said that they either started a new or cancelled an existing streaming subscription in the past month (Exhibit 7).

  • 52%

    52% of US premium streaming sign-ups in fall 2025 were for ad-supported plans, up from 43% in 2023.

    Antenna · Fall belongs to streaming now (2026)

    Exact quote

    And more of that acquisition is ad-supported every year: 52% of fall Gross Adds were ad-supported plans, up from 43% in 2023.

  • 40%

    About 40% of the US streaming industry's annual gross subscriber additions come in the last four months of the year.

    Antenna · Fall belongs to streaming now (2026)

    Exact quote

    Antenna estimates that ~40% of the streaming industry's annual Gross Subscriber Additions land in those last four months of the calendar year.

  • 33%

    Average daily sign-ups for premium streaming services were 33% higher in fall 2025 than in the rest of the year.

    Antenna · Fall belongs to streaming now (2026)

    Exact quote

    In 2025, Antenna observed 7 of 8 premium SVOD services recorded their heaviest acquisition during that period, with Average Daily Sign-ups 33% higher than across the rest of the year.

  • 11.2%

    September 2026 sign-ups across Paramount+, Peacock, ESPN and FOX One were 11.2% above their March to August average as the NFL season started.

    Antenna · How the 2026 NFL season is impacting streaming sign-ups so far (Oct 2026)

    Exact quote

    September Sign-ups across Paramount+, Peacock, ESPN, and FOX One were up 11.2% from the offseason monthly average (March-August 2026).

  • 72%

    72% of US households leaving traditional cable or satellite TV already have at least one premium streaming video subscription.

    Antenna · Where Cord Cutters go in the first month after they cancel (2026)

    Exact quote

    Antenna estimates that prior to cancellation 72% of Traditional Cord Cutters in the U.S. — those leaving a traditional pay-TV provider (MVPD) — have at least one Premium SVOD subscription.

  • 63.6M

    The number of US consumers who have ever paid for a specialty streaming service grew 55% between Q2 2024 and Q2 2026, from 41.0 million to 63.6 million.

    Antenna · Q3'26 State of Subscriptions: 1 in 3 U.S. consumers have tried a Specialty SVOD (Aug 2026)

    Exact quote

    Between Q2'24 and Q2'26, the number of consumers who have ever transacted with a Specialty SVOD grew 55% , from 41.0M to 63.6M .

05

How price increases show up in streamer revenue

Company filings confirm that price increases are a main driver of streaming revenue growth. Spotify breaks out the effect directly, and Netflix credits pricing alongside membership growth. Peacock grew paid subscribers from 41 million to 48 million, and its third-quarter revenue also included FIFA World Cup amounts. Linear TV continues to lose subscribers at about 10% a year at Warner Bros. Discovery, which is the pool streaming services are still drawing from.

  • €0.48

    Price increases added €0.48 to Spotify's Premium average revenue per user in the third quarter of 2026, more than the total €0.42 rise after other factors.

    Spotify Technology S.A. · Form 6-K, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    This increase of €0.42 is primarily attributable to price increases, increasing Premium ARPU by €0.48, and favorable movements in foreign exchange rates, increasing Premium ARPU by €0.08.

  • €652 million

    Spotify's Premium revenue rose €652 million, or 17%, in the third quarter of 2026 compared with a year earlier.

    Spotify Technology S.A. · Form 6-K, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    For the three months ended September 30, 2026, as compared to the three months ended September 30, 2025, Premium revenue increased €652 million, or 17%.

  • $5.3 billion

    Netflix earned $5.3 billion in US revenue in the third quarter of 2026, up from $4.7 billion a year earlier.

    Netflix · Form 10-Q, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    Total U.S. revenues were $ 5.3 billion and $ 15.2 billion, respectively, for the three and nine months ended September 30, 2026, and $ 4.7 billion and $ 13.6 billion, respectively, for the three and nine months ended September 30, 2025.

  • $3,472 million

    Netflix's subscription revenue grew $3,472 million in the first nine months of 2026, which it attributes to more memberships and higher pricing.

    Netflix · Form 10-Q, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    Revenues for the nine months ended September 30, 2026 increased 14% as compared to the nine months ended September 30, 2025, primarily due to the growth in subscription revenue of $3,472 million, which reflects increases in memberships and pricing, and an increase of $864 million in advertising revenue.

  • 48 million

    Peacock had 48 million paid subscribers on September 30, 2026, up from 41 million a year earlier.

    Comcast · Form 10-Q, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    We had 48 million and 41 million paid subscribers of Peacock as of September 30, 2026 and 2025, respectively.

  • $1.8 billion

    Comcast's Media segment booked $1.8 billion of revenue related to Peacock in the third quarter of 2026, including FIFA World Cup amounts, compared with $1.4 billion a year earlier.

    Comcast · Form 10-Q, quarter ended September 30, 2026 (Oct 2026)

    Exact quote

    Media segment total revenue included $1.8 billion and $5.8 billion related to Peacock for the three and nine months ended September 30, 2026, respectively, including amounts related to the FIFA World Cup for the three months ended September 30, 2026 and to the Milan Cortina Olympics, Super Bowl and FIFA World Cup for the nine months ended September 30, 2026. Media segment total revenue included $1.4 billion and $3.8 billion related to Peacock for the three and nine months ended September 30, 2025, respectively.

  • 10%

    Warner Bros. Discovery's domestic linear TV subscribers fell 10% in the second quarter of 2026.

    Warner Bros. Discovery · Form 10-Q, quarter ended June 30, 2026 (Aug 2026)

    Exact quote

    Revenues Distribution revenue decreased 9% and 8% for the three and six months ended June 30, 2026, respectively, primarily attributable to a 10% decline in domestic linear subscribers for both periods, partially offset by 1% and 2% increases in domestic affiliate rates for the three and six months ended June 30, 2026, respectively.

06

Streaming's share of TV viewing

Viewing share explains why streamers can keep raising prices: streaming is now about half of all TV time in the US. Nielsen's figures measure time spent, not money, and YouTube's lead is mostly free, ad-supported viewing. Among paid services, Netflix and Disney hold the largest shares, which matches their position as the services most households keep through price increases.

Share of US TV viewing by media company, August 2026 (%)

Nielsen Media Distributor Gauge, August 2026, includes broadcast, cable and streaming viewing by company. YouTube (15.8%) is excluded here because its viewing is mostly free.

  • Disney9.3%
  • Netflix7.7%
  • Paramount6.8%
  • FOX5.6%

Source: Nielsen, TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes

FAQ

How much does the average household spend on streaming?

Deloitte's survey puts the average at $69 a month for four paid video services, up from $61 a year earlier. Fans spend more, about $71, and nonfans about $56. Bank of America data shows around 16% of streaming households paying over $80 a month.

Is streaming still cheaper than cable?

On average, yes. Deloitte found cable or satellite subscribers report paying $125 a month, against $69 for four streaming services. Live TV streaming is closer to cable: YouTube TV's main plan costs $82.99 a month.

How much do ad-supported plans save?

Hulu with ads costs $12.49 a month against $21.49 without ads, according to Hulu's US help center. Deloitte puts the average ad-supported tier at around $9 a month, and Antenna reports that 52% of fall 2025 sign-ups chose ad-supported plans.

How much does Spotify cost in the US?

Spotify Premium Individual costs $12.99 a month on Spotify's US page, Duo costs $18.99 and Family costs $21.99. Spotify's filings show price increases added €0.48 to its premium revenue per user in the third quarter of 2026.

Do price increases make people cancel?

Some do, temporarily. Deloitte reports that 60% of subscribers say a $5 increase would make them likely to cancel their favorite service, and 41% canceled at least one service in six months, but 22% canceled and later came back.

Methodology note

List prices come from each service's own US web page as fetched on November 4, 2026, and exclude taxes, promotions and introductory offers unless stated. Spending and behavior figures come from Deloitte's Digital Media Trends surveys (fielded in late 2024 and fall 2025), Bank of America payments data and its June 2025 survey, and Antenna's subscription panel. Revenue and subscriber figures come from company filings with the SEC. Viewing shares are from Nielsen's monthly Gauge. Survey figures reflect what respondents report, and Deloitte's churn figure counts anyone who canceled any service, so it is higher than any single service's churn rate. Every quote is re-fetched from the source by our checker. See how we rank and verify.

Sources

  1. 1Amazon: Amazon Prime
  2. 2Antenna: Fall belongs to streaming now
  3. 3Antenna: How the 2026 NFL season is impacting streaming sign-ups so far
  4. 4Antenna: Where Cord Cutters go in the first month after they cancel
  5. 5Antenna: Q3'26 State of Subscriptions: 1 in 3 U.S. consumers have tried a Specialty SVOD
  6. 6Apple: Apple Music
  7. 7Apple: Apple TV
  8. 8Apple: Apple One
  9. 9Bank of America Institute: Streaming update
  10. 10Comcast: Form 10-Q, quarter ended September 30, 2026
  11. 11Deloitte: 2025 Digital Media Trends
  12. 12Deloitte: 2026 Digital Media Trends
  13. 13Disney+: Disney+ (U.S.)
  14. 14Google (YouTube TV): YouTube TV plans
  15. 15Hulu: Hulu plans and prices
  16. 16Netflix: Form 10-Q, quarter ended September 30, 2026
  17. 17Nielsen: TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes
  18. 18Spotify: Spotify Premium (USA)
  19. 19Spotify Technology S.A.: Form 6-K, quarter ended September 30, 2026
  20. 20Warner Bros. Discovery: Form 10-Q, quarter ended June 30, 2026

Cite this page

Rankozo. (2026, November 4). Streaming Price Statistics 2026. https://rankozo.com/streaming-price-statistics

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