Marketing & SEO · Ranked by price to features
10 Best Email Marketing Software of 2026
By the Rankozo research desk · Updated November 4, 2026
Brevo is the best value: a free plan with 300 sends a day and paid plans from $9 per month. MailerLite is the best all-round alternative with Comfort from $12 per month, and Kit has the largest free plan at up to 10,000 subscribers.
- Tools ranked
- 10
- With free plan
- 6
- Cheapest paid plan
- Brevo, $9
- per month
By the numbers
- 35%35% of companies in Litmus's 2025 State of Email survey of nearly 500 marketing professionals earn $10 to $36 for every $1 spent on email marketing.Litmus
- 21%21% of marketing leaders do not measure email ROI, down from 36% in 2023, according to Litmus.Litmus
- 30%Automated emails made up 2% of email sends by Omnisend's ecommerce customers in 2025 but generated 30% of email revenue.Omnisend
- 7.39%Across more than 175,000 Brevo customers in 2025, automated emails averaged a 30.63% open rate and 7.39% click-through rate, against 20.73% and 2.27% for standard marketing campaigns.Brevo
- $294.6 billionUS internet advertising revenue reached $294.6 billion in 2025, a 13.9% increase on 2024.IAB and PwC
- $299,071 millionGartner's November 2024 forecast put worldwide end-user spending on SaaS at $299,071 million in 2025, up 19.2% from 2024.Gartner
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Brevo | 01 | 8.8 | 9.4 | $9per month | Yes |
| MailerLite | 02 | 8.8 | 9.2 | $12per month | Yes |
| Kit | 03 | 8.4 | 8.7 | $33per month | Yes |
| Omnisend | 04 | 8.4 | 8.5 | $11.20per month | Yes |
| ActiveCampaign | 05 | 8.3 | 8.0 | $15per month | No |
| Mailchimp | 06 | 8.2 | 7.6 | $13per month | Yes |
| GetResponse | 07 | 8.1 | 7.9 | $19per month | No |
| Klaviyo | 08 | 8.1 | 7.4 | $20per month | Yes |
| AWeber | 09 | 7.8 | 7.8 | $12.49per month | No |
| Constant Contact | 10 | 7.8 | 7.3 | $10.20per month | No |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for small businesses, creators and online stores choosing an email tool on price as much as features. Tools are ranked by value first, then features, then ease of use. Prices are the cheapest paid plan in USD as shown on each vendor's pricing page or help center on the check date; where a page would not show USD to our checker, the price is marked pending.
The verdict
Brevo leads because it bills by email volume, keeps up to 100,000 contacts on its free plan and starts paid plans at $9 per month. MailerLite is the closest alternative, with a cleaner editor and Comfort from $12 per month. Stores should look at Omnisend first and Klaviyo once segmentation drives revenue, while ActiveCampaign is the pick for complex automation.
- 01Top value
Brevo
8.8/10An email, SMS and marketing automation platform that prices by email volume rather than by stored contacts.
Price
$9per month
Free plan; Starter from $9 per month, Standard from $18 per month, Professional from $499 per month
“The Starter plan is available starting from $9 per month for the first tier.” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Value (40%)
- 9.4
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.4
Best forSmall businesses with large contact lists and modest sending volume.
Brevo is the value pick for anyone whose list is bigger than their sending schedule. Its help center lists the Starter plan from $9 per month and Standard from $18, and the free plan stores up to 100,000 contacts while allowing 300 sends a day. That pricing model matters: most rivals bill by contact count, so a list of 5,000 people pushes you into a higher tier even if you email them twice a month. Brevo bills by volume instead. The trade-off is that the daily cap on the free plan is firm, and unused sends do not roll over. Features cover campaigns, transactional email, SMS as an add-on and multi-channel automation. The weak spot is the top of the range: Professional starts at $499 a month, so teams that outgrow Standard face a large step. We compared documented features and published prices; we did not run test campaigns.
- ✓Lowest verified paid entry price in this list at $9 per month
- ✓Contact storage on the free plan is far larger than most rivals allow
- ✓Transactional and marketing email live in one account
- ✕Free plan caps sends at 300 per day, and unused sends do not carry over
- ✕The jump from Standard at $18 to Professional at $499 is steep
- ✕Final price depends on send volume and add-ons, so the headline figure is only the first tier
- Free plan:
- Yes, 300 emails per day
- Contact storage on Free:
- Up to 100,000 contacts
- Cheapest paid plan:
- Starter, from $9 per month
- Plans:
- Free, Starter, Standard, Professional, Enterprise
- Pricing basis:
- Monthly email volume and add-ons
Bottom line: Brevo gives the most sending capacity per dollar for small lists and large dormant databases. Pick it if you email in bursts and want to keep every contact without paying for them.
- 02
MailerLite
8.8/10A straightforward email marketing tool with automations, landing pages and a website builder on every plan.
Price
$12per month
Free plan up to 250 subscribers; Comfort from $12 per month, Power from $25 per month
“The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams.” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Value (40%)
- 9.2
- Features (35%)
- 8.1
- Ease of use (25%)
- 9.0
Best forSolo founders and small teams who want a clean editor and low monthly cost.
MailerLite sits near the top of this list because it charges little for a complete toolset. Its pricing page describes four plans: Free, Comfort, Power and Enterprise. Comfort starts at $12 a month and adds unlimited templates, dynamic emails, auto-resend, multivariate testing, a preference center and an AI writing assistant. Power starts at $25. The free plan is smaller than it used to be: 250 subscribers, 2 user seats and 2,500 emails a month, though it still includes automations, a landing page, a digital product or booking page and signup forms. For a newsletter or a small service business, that is enough to learn the product before paying. The limits show up with ecommerce: product recommendations and revenue reporting are thinner than in Klaviyo or Omnisend. Prices also scale with subscriber count, so check the tier for your real list size. We compared documented features and published prices rather than testing sends ourselves.
- ✓Free plan includes automations, a landing page and signup forms
- ✓Comfort covers most small-business needs at $12 per month
- ✓Plan structure is short and easy to compare
- ✕Free plan is limited to 250 subscribers and 2,500 monthly emails
- ✕Prices rise with subscriber count, so the $12 figure is the entry tier only
- ✕Fewer ecommerce features than store-focused tools like Omnisend or Klaviyo
- Free plan:
- Yes, up to 250 subscribers
- Free plan sends:
- 2,500 emails per month
- Free plan seats:
- 2 user seats
- Plans:
- Free, Comfort, Power, Enterprise
- Cheapest paid plan:
- Comfort, from $12 per month
Bottom line: MailerLite is the easiest low-cost tool to recommend for newsletters and service businesses. Stores with heavy product email needs should look at Omnisend first.
- 03
Kit
8.4/10An email platform for creators, formerly ConvertKit, built around newsletters, landing pages and selling digital products.
Price
$33per month
Free plan up to 10,000 subscribers; Creator from $33 per month billed yearly
“Creator For growing creators $ 33 /mo $ 390 billed yearly” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.7
- Features (35%)
- 8.0
- Ease of use (25%)
- 8.6
Best forNewsletter writers and creators who sell courses, downloads or paid subscriptions.
Kit, the platform formerly called ConvertKit, has the most generous free plan in this list: up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, plus tagging and the ability to sell digital products. For a writer building an audience, that covers the first year or two without a bill. The catch arrives with the first paid plan. Creator is listed at $33 a month billed yearly, or $390 a year, for 1,000 subscribers, which is nearly three times MailerLite's entry price. Pro is shown at $50 a month for the first year under a limited offer, against a regular $66. What you pay for is creator tooling: paid newsletters, product sales and, on Pro, a referral program through SparkLoop. Businesses selling physical goods or running B2B campaigns will find better value elsewhere. Our assessment is based on documented features and published prices, not hands-on testing.
- ✓The free plan's 10,000-subscriber ceiling is the largest in this list
- ✓Selling digital products is built in rather than bolted on
- ✓Annual billing saves 17% according to the pricing page
- ✕Creator costs $33 per month even on yearly billing, high for a 1,000-subscriber list
- ✕Pro's $50 price is a first-year offer, with a regular price of $66
- ✕Built for creators, so B2B and ecommerce teams get less from it
- Free plan:
- Yes, up to 10,000 subscribers
- Cheapest paid plan:
- Creator, $33 per month billed yearly ($390 per year)
- Yearly discount:
- 17%
- Plans:
- Free, Creator, Pro
- Former name:
- ConvertKit
- Free trial:
- 14 days on paid plans, no credit card
Bottom line: Kit is the best free starting point for newsletter writers and creators who will sell digital products. Once you need automation on a paid plan, compare its $33 entry price against MailerLite and Brevo.
- 04
Omnisend
8.4/10An email and SMS platform for online stores, with ecommerce automations and AI-generated forms.
Price
$11.20per month
Free plan up to 250 contacts; Standard $11.20 per month for the first 3 months (30% off), billed monthly
“Standard Best for growing and medium-sized businesses focused on email marketing $11.20 /mo Billed monthly Total of: $48.00 $33.60 today -30%” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Value (40%)
- 8.5
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.4
Best forShopify, WooCommerce and BigCommerce stores that want email and SMS in one tool.
Omnisend is the store owner's value pick. Its pricing page shows the Standard plan at $11.20 a month billed monthly, a 30% discount for the first three months, with a crossed-out $48.00 total against $33.60 due today. Standard covers up to 6,000 emails a month, and SMS starts at $0.007 per message. The page's $48.00 total for three months implies a regular rate of $16 a month for the 500-contact tier. The free plan allows 250 contacts and 500 emails a month. What sets Omnisend apart from general tools is the ecommerce focus: product-based automations, abandoned cart flows and AI agents that build forms and answer questions about your data. That makes it a closer rival to Klaviyo than to MailerLite, and much cheaper at entry. For a blog or consultancy, the store features add little. Watch the post-promotion price, since the headline figure is temporary. We compared documented features and published prices rather than testing the product.
- ✓Built for stores, with ecommerce automations out of the box
- ✓Email and SMS billed in one account
- ✓Low entry price for the first three months
- ✕The $11.20 rate is a 30% discount for the first 3 months; the page's $48.00 three-month total implies $16 a month after that
- ✕Free plan is limited to 500 emails per month
- ✕Less suited to newsletters and non-ecommerce businesses
- Free plan:
- Yes, 250 contacts and 500 emails per month
- Cheapest paid plan:
- Standard, $11.20 per month for 3 months
- Standard sends:
- Up to 6,000 emails per month
- SMS price:
- From $0.007 per SMS
- Account expert:
- Free from $400 per month spend
Bottom line: Omnisend gives small stores ecommerce email and SMS for far less than Klaviyo at entry. Budget for the full monthly rate after the three-month discount ends.
- 05
ActiveCampaign
8.3/10A marketing automation platform with multi-step workflows, AI campaign builders and an optional CRM.
Price
$15per month
Starter from $15 per month billed yearly for 1,000 contacts; Plus from $49, Pro from $79, Enterprise from $145
“Starter For getting your first automations live. Starts at $15 / Month Billed yearly for 1,000 contacts” Quoted from the pricing page, November 4, 2026.
- Free plan
- No
- Value (40%)
- 8.0
- Features (35%)
- 9.2
- Ease of use (25%)
- 7.6
Best forTeams that need advanced automation and sales follow-up tied to email.
ActiveCampaign has the deepest automation in this list. Even the Starter plan includes multi-step workflows, AI automation and campaign builders and more than 250 templates, with 1,000 contacts, 10,000 sends a month and one user seat. Plus adds landing pages, site messages and generative AI for content, and Pro and Enterprise scale that up. Starter costs $15 a month billed yearly for 1,000 contacts, Plus $49, Pro $79 and Enterprise $145. An enhanced CRM with pipelines is available as an add-on from Plus, which lets small sales teams trigger follow-ups from deal stages. The cost is learning time: the workflow builder is more involved than MailerLite's or Brevo's. Prices load by script and rise with contact count, so check the figure for your own list size. We compared documented features and published plan details rather than testing automations.
- ✓Automation depth is the strongest in this list
- ✓Starter includes 1,000 contacts and 10,000 sends per month
- ✓Optional CRM keeps sales and marketing data together
- ✕Pricing scales with contacts, and the $15 Starter price assumes yearly billing for 1,000 contacts
- ✕Starter includes one user seat
- ✕The builder takes longer to learn than simpler tools
- Free plan:
- No
- Starter limits:
- 1,000 contacts, 10,000 email sends per month, 1 user seat
- Starting prices:
- Starter $15, Plus $49, Pro $79, Enterprise $145 per month, billed yearly for 1,000 contacts
- Plans:
- Starter, Plus, Pro, Enterprise
- Billing:
- Shown as billed yearly for 1,000 contacts
- CRM:
- Enhanced CRM add-on from Plus
Bottom line: ActiveCampaign is the pick when automation logic matters more than the monthly bill. Starter at $15 a month billed yearly is a fair entry point, but price your real contact tier before you buy.
- 06
Mailchimp
8.2/10One of the best known email platforms, with campaigns, automations, audience tools and a large integration library.
Price
$13per month
Free plan up to 250 contacts; Essentials $13 per month for the first 12 months
“Essentials Contact limit exceeded You've selected more contacts than this plan allows Try for free Try free for 14 days Free for 14 days Then, starts at 0 /month† per month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts $ 13 00 /mo for 12 months” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 7.6
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.6
Best forSmall businesses that want a familiar tool with many integrations and templates.
Mailchimp remains the default many owners reach for, and its features justify a place in the top half of this list. The pricing page, fetched in USD, shows Essentials at $13 a month for the first 12 months and Standard at $20 a month for the same introductory period, with a 14-day free trial. Premium is listed at $350 a month. The free plan allows 250 contacts, which suits a test rather than a business. Where Mailchimp earns its score is breadth: a large template library, many integrations, AI tools for content and audience insights, and a clear upgrade path. Where it loses points is value. Introductory pricing means the year-two bill is not shown on the page we checked, and contact-based billing makes growth expensive. Compare the renewal price before you commit. We compared documented features and published prices; we did not run test campaigns.
- ✓Large template and integration library
- ✓Free plan and 14-day trial make it easy to start
- ✓Premium includes unlimited contacts and priority support
- ✕The $13 Essentials price is shown for the first 12 months only
- ✕Free plan is capped at 250 contacts
- ✕Costs climb quickly with list size, and Premium is listed at $350 per month
- Free plan:
- Yes, up to 250 contacts
- Cheapest paid plan:
- Essentials, $13 per month for 12 months
- Free trial:
- 14 days
- Plans:
- Free, Essentials, Standard, Premium
- Large-list discount:
- 15% for 10,000+ contacts in the first year
Bottom line: Mailchimp is a capable, familiar choice with strong integrations. Its introductory pricing and contact-based tiers make it a weaker value than Brevo or MailerLite.
- 07
GetResponse
8.1/10An email marketing platform with automation, landing pages, webinars and a course creator.
Price
$19per month
Paid from $19 per month for 1,000 subscribers billed monthly; 18% off on 12-month plans; 14-day free trial
“Monthly payment plans are bracketed by list size, starting at $19 per month for unlimited messages to 1,000 subscribers.” Quoted from the pricing page, November 4, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.9
- Features (35%)
- 8.5
- Ease of use (25%)
- 8.0
Best forMarketers who want email, funnels and webinars from one vendor.
GetResponse charges more at entry than MailerLite or Brevo, but packs more into its upper plans. The pricing page FAQ states that monthly plans start at $19 a month for unlimited messages to 1,000 subscribers, with 18% off a 12-month plan. Every paid plan includes unlimited sends, AI content generators, a welcome series and a landing page builder. The entry Starter plan allows one custom automation workflow, so most businesses that want real automation will move up a tier. Higher plans add unlimited workflows, abandoned cart recovery, sales funnels, webinars and a course creator, which can replace two or three separate subscriptions. There is no permanent free plan; the page offers a 14-day trial without a credit card. Value depends on whether you use those extra modules. We compared documented features and published prices, and did not test webinars or funnels ourselves.
- ✓Unlimited sends at every list size
- ✓Webinars and courses replace separate tools
- ✓18% discount on 12-month billing
- ✕No permanent free plan, only a 14-day trial
- ✕Starter allows only one custom automation workflow
- ✕Webinars and courses sit on more expensive tiers
- Free trial:
- 14 days, no credit card
- Cheapest paid plan:
- Starter, from $19 per month for 1,000 subscribers
- Annual discount:
- 18% on 12-month plans
- Sending:
- Unlimited monthly email sends
- Billing periods:
- Monthly or 12-month
Bottom line: GetResponse is a good fit if webinars or funnels would otherwise cost you a separate tool. For plain newsletters it costs more than the leaders.
- 08
Klaviyo
8.1/10A customer data and marketing platform for ecommerce, covering email, SMS, analytics and AI agents.
Price
$20per month
Free plan up to 250 active profiles; paid email plans from $20 per month
“Klaviyo’s paid email plans start at $20/month.” Quoted from the pricing page, November 4, 2026.
- Free plan
- Yes
- Value (40%)
- 7.4
- Features (35%)
- 9.1
- Ease of use (25%)
- 7.8
Best forGrowing online stores that want deep segmentation tied to purchase data.
Klaviyo is the feature leader for online stores, and its scores reflect that. The free plan allows up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage, which is enough to wire up a store and test flows. Paid plans add segmentation built on order history, predictive analytics, SMS and service tools that share the same customer profile. For a store doing meaningful revenue, that data model is the reason to pay. For a newsletter or a service business, it is more than you need. Klaviyo says its paid email plans start at $20 a month, and the price scales with active profiles, so a growing store should expect the bill to rise with its list. We compared documented features and published plan details, not hands-on results.
- ✓Segmentation and ecommerce reporting are among the best available
- ✓Free plan includes email and a small SMS allowance
- ✓Email, SMS, analytics and service tools share one profile
- ✕Paid pricing starts at $20 per month and scales with active profiles
- ✕Free plan is limited to 500 email sends per month
- ✕More than a small store or newsletter needs
- Free plan:
- Yes, up to 250 active profiles
- Free plan sends:
- 500 emails per month
- Free mobile messages:
- $5 per month
- Cheapest paid plan:
- Email, from $20 per month
- Pricing basis:
- Active profiles
- Products:
- Marketing, Data and Analytics, Service, Composer, Customer Agent
Bottom line: Klaviyo is the strongest choice for stores that live on segmentation and purchase data. Smaller stores watching cost should compare Omnisend first.
- 09
AWeber
7.8/10A long-running email marketing service with landing pages, automation and ecommerce for small businesses.
Price
$12.49per month
Lite from $12.49 per month billed annually; Plus from $19.99 per month billed annually; 14-day trial
“Create landing pages, automate your sales funnel, and sell directly through email. Let's level up your side hustle. $ 12.49 /month Billed annually.” Quoted from the pricing page, November 4, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.8
- Features (35%)
- 7.6
- Ease of use (25%)
- 8.2
Best forSide businesses and creators who want an established tool with phone and chat support.
AWeber has been around longer than most tools here and prices itself in the middle. The pricing page lists Lite at $12.49 a month and Plus at $19.99 a month, both billed annually, with a 14-day trial. Lite includes landing pages, funnel automation and the ability to sell through email; Lite is limited to one email list, three landing pages, three automations and one custom segment, while Plus adds priority phone and chat support and unlimited lists and landing pages. Both headline prices assume yearly payment and rise with subscriber count. AWeber also sells a done-for-you setup service at $20 a month plus a setup fee. The product is dependable and the support is a selling point, but its feature set trails ActiveCampaign and its free option is weaker than MailerLite's or Kit's. We compared documented features and published prices rather than testing the product.
- ✓Low entry price on annual billing
- ✓Priority phone and chat support on Plus
- ✓Free account migration service
- ✕The $12.49 price requires annual billing
- ✕No permanent free plan on the pricing page
- ✕Lite is limited to one email list, three landing pages and three automations
- Free trial:
- 14 days
- Cheapest paid plan:
- Lite, $12.49 per month billed annually
- Plus plan:
- From $19.99 per month billed annually
- Migration:
- Free account migration service
- Setup service:
- Done-for-you setup, $20 per month plus a setup fee
Bottom line: AWeber is a sensible choice if phone support matters and you will pay yearly. On monthly billing, MailerLite and Brevo cost less.
- 10
Constant Contact
7.8/10An email and social marketing platform for small businesses, with events, SMS add-ons and live onboarding.
Price
$10.20per month
Lite from $10.20 per month billed annually; Standard from $29.75; Premium from $68
“Lite Starting at $ 10 20 /mo billed annually* Ideal for beginners” Quoted from the pricing page, November 4, 2026.
- Free plan
- No
- Value (40%)
- 7.3
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.5
Best forLocal businesses and nonprofits that want live onboarding and phone support.
Constant Contact targets owners who want help getting started. Its pricing page lists Lite from $10.20 a month billed annually, Standard from $29.75 and Premium from $68, with 15% off for annual billing. Every plan includes live 1:1 onboarding and live phone and chat support, which few rivals offer at entry. Send limits are tied to list size: ten times your contacts on Lite, 12 times on Standard and 24 times on Premium, with overage at $0.002 per send rather than a hard stop. Lite is basic, with one custom segment and limited automation, so most growing businesses will look at Standard, which costs nearly three times as much. Events, product sales and a social ads manager round out the package. On pure value it trails Brevo and MailerLite. We compared documented features and published prices; we did not test sends.
- ✓Live onboarding on every plan
- ✓Sends are not stopped when you pass your limit
- ✓Nonprofits can save up to 30% by prepaying
- ✕Send limits are tied to contacts: 10 times your contacts on Lite
- ✕Overage is billed at $0.002 per send
- ✕Automation is limited on Lite, with one custom segment
- Free plan:
- No
- Cheapest paid plan:
- Lite, $10.20 per month billed annually
- Annual discount:
- 15%
- Send limit:
- 10x contacts on Lite, 12x on Standard, 24x on Premium
- Overage:
- $0.002 per send over the limit
Bottom line: Constant Contact suits owners who value live onboarding and phone support over the lowest bill. Teams that need automation should price Standard, not Lite.
What to check before you pay
Check how the vendor counts
Most tools bill by contacts or subscribers, so a large list raises the price even if you rarely email it. Brevo bills by email volume instead, and Constant Contact ties its send limit to contacts at 10 to 24 times your list. Work out your list size and monthly sends before comparing headline prices.
Separate introductory prices from regular ones
Several entry prices are temporary. Mailchimp's $13 Essentials price runs for 12 months, Omnisend's $11.20 Standard rate covers the first 3 months, and Kit's Pro offer applies to the first year. Ask for the renewal price, because year two is what you will keep paying.
Annual billing changes the math
Annual prices from ActiveCampaign, AWeber, Constant Contact and Kit look lower because they assume a year paid upfront. GetResponse discounts 12-month plans by 18% and Kit by 17%. Pay monthly for the first few months if you are not sure the tool fits.
Match the tool to what you sell
Stores get the most from Omnisend and Klaviyo, which tie emails to orders and carts. Newsletter writers and course sellers fit Kit. Service businesses and B2B teams that need follow-up sequences should look at ActiveCampaign or GetResponse.
FAQ
What is the cheapest email marketing software?
Among verified USD prices, Brevo's Starter plan is the cheapest at $9 per month. Constant Contact Lite starts at $10.20 per month billed annually and Omnisend Standard at $11.20 per month for the first three months.
Which email marketing tool has the best free plan?
Kit's free plan allows up to 10,000 subscribers, the largest in this list. Brevo's free plan stores up to 100,000 contacts but caps sending at 300 emails per day, while MailerLite, Mailchimp, Omnisend and Klaviyo cap free plans at 250 contacts or profiles.
Is Mailchimp still worth it for small businesses?
Mailchimp has a large template and integration library, but its $13 Essentials price is shown for the first 12 months only and its free plan stops at 250 contacts. Brevo and MailerLite cost less for most small lists.
What is the best email marketing tool for an online store?
Omnisend is the value pick for stores, with Standard at $11.20 per month for three months and SMS from $0.007 per message. Klaviyo has stronger segmentation on purchase data but paid email plans start at $20 per month and scale with active profiles.
How did you rank these tools?
We scored each tool on value (40%), features (35%) and ease of use (25%). We compared documented features and published prices on vendor sites and did not run test campaigns.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
More rankings