Sales & CRM · Ranked by price to features
10 Best CRM Software of 2026
By the Rankozo research desk · Updated November 5, 2026 · Next review December 20, 2026
HubSpot CRM is the best CRM software for small sales teams in 2026, with a free plan for two users and Starter seats from $15 per month. Zoho CRM suits teams that want automation and forecasting on a three-user free edition, and Freshsales is the cheapest verified paid option at $9 per user per month billed annually.
- Tools ranked
- 10
- With free plan
- 4
- Cheapest paid plan
- Freshsales, $9
- per user per month
By the numbers
- $299,071 millionGartner's November 2024 forecast put worldwide end-user spending on SaaS at $299,071 million in 2025, up 19.2% from 2024.Gartner
- $1 trillionIDC forecasts global public cloud spending above $1 trillion in 2026, up 21%, with SaaS the largest category at more than half of the total.IDC
- $55.7MOrganizations spend an average of $55.7 million a year on SaaS in 2026, an 8% increase, according to Zylo's SaaS Management Index.Zylo
- $11,800HubSpot's average subscription revenue per customer was $11,800 in the second quarter of 2026, up 4% as reported, across 306,446 customers.HubSpot
- $20ChatGPT Plus costs $20 per month, billed monthly.OpenAI
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| HubSpot CRM | 01 | 9.0 | 9.3 | $15per seat per month | Yes |
| Zoho CRM | 02 | 8.6 | 8.9 | Free plan | Yes |
| Freshsales | 03 | 8.5 | 9.0 | $9per user per month | No |
| Less Annoying CRM | 04 | 8.3 | 9.0 | $15per user per month | No |
| Nutshell | 05 | 8.3 | 8.6 | $13per user per month | No |
| Pipedrive | 06 | 8.3 | 7.8 | Check price | No |
| Capsule CRM | 07 | 8.2 | 8.6 | $18per user per month | Yes |
| Salesforce Sales Cloud | 08 | 8.0 | 7.4 | $25per user per month | Yes |
| Copper | 09 | 7.5 | 7.0 | $23per seat per month | No |
| Insightly | 10 | 7.4 | 7.0 | $29per user per month | No |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for small and midsize sales teams comparing CRM seat prices, free plans and what each paid tier adds. Tools are ranked by value first, then features, then ease of use. Prices are the cheapest paid plan in USD as shown on each vendor's page on the check date; where a page showed only euros from our location, the price is marked pending.
The verdict
HubSpot CRM leads because its free plan never expires and Starter seats cost $15 per month, though that rate is a new-customer discount. Zoho CRM is the strongest alternative for teams that want workflows, cadences and forecasting early. Freshsales has the lowest verified paid seat at $9, Less Annoying CRM is the simplest single-plan option, and Salesforce makes sense mainly for teams that expect to need its higher editions.
- 01Top value
HubSpot CRM
9.0/10A free CRM for contacts, deals and reporting that grows into paid Starter, Professional and Enterprise seats.
Price
$15per seat per month
Free plan for up to 2 users; Starter from $15 per seat per month (new-customer discount), Professional from $50, Enterprise from $75
“Starter Starts at $15/month per seat*” Quoted from the pricing page, November 5, 2026.
- Free plan
- Yes
- Value (40%)
- 9.3
- Features (35%)
- 8.8
- Ease of use (25%)
- 8.6
Best forSmall teams that want a permanent free tier now and a clear upgrade path later.
HubSpot tops this list because its free CRM is a working sales tool rather than a trial. HubSpot says the free tier covers up to two users and 1,000 contacts with no expiration date, and it includes contact management, deal pipelines, CRM import, a reporting dashboard and the Breeze Assistant. When a team grows, Starter starts at $15 per seat per month and adds required fields, permission sets, multiple currencies and removes HubSpot branding. Two caveats matter for budgeting. First, HubSpot marks the Starter price as a discount for new customers with no set end date, so the renewal rate could change. Second, Professional starts at $50 per seat, which is where duplicate management, contact scoring and custom reporting live. Small sales teams that stay on Free or Starter get strong value; teams that need Professional features should compare Zoho and Pipedrive first. We compared documented features and published prices and did not run a trial account.
- ✓Free plan has no expiration date and needs no credit card
- ✓Starter seat price is among the lowest verified paid entries here
- ✓Each tier lists exactly what it adds, which makes upgrades easy to plan
- ✕Free plan stops at two users and 1,000 contacts
- ✕The $15 Starter price is a discount for new customers that HubSpot says can end at any time
- ✕Professional jumps to $50 per seat, more than three times Starter
- Free plan:
- Yes, up to 2 users and 1,000 contacts
- Cheapest paid plan:
- Starter, from $15 per seat per month
- Plans:
- Free, Starter, Professional, Enterprise
- Customers:
- Over 306,000 in more than 135 countries
Bottom line: HubSpot is the safest first CRM for a small team: start free, then pay $15 per seat when you need permissions and currencies. Check the Professional price before you plan to grow into it.
- 02
Zoho CRM
8.6/10A customizable sales CRM with a free edition for three users and four paid editions that add automation and AI.
- Free plan
- Yes
- Value (40%)
- 8.9
- Features (35%)
- 8.9
- Ease of use (25%)
- 7.6
Best forSmall and midsize teams that want workflows, forecasting and cadences at a low per-user rate.
Zoho CRM ranks second because it pairs a three-user free edition with an entry paid plan that already includes features other vendors hold back. Zoho describes the free edition as covering leads, deals, workflows, reports and a mobile app for three users. The Standard edition adds workflows and assignment rules, cadences, reports and dashboards and sales forecasting, while Professional brings CPQ, email intelligence and inventory management. Enterprise adds territory management, custom functions and customer portals for midsize teams. The weak spots are practical. Our checker could not load USD prices from Zoho's pricing page, so we list the price as pending rather than guess. The interface also exposes many settings, which takes longer to learn than Less Annoying CRM or Capsule. Teams that want automation without paying HubSpot Professional rates should start here. We compared documented features and published prices and did not run a trial account.
- ✓Free edition supports three users, one more than HubSpot or Capsule
- ✓Forecasting and cadences arrive on the entry paid edition
- ✓Deep customization on the higher editions
- ✕USD prices did not load from our location, so the starting price is pending
- ✕More settings to learn than simpler tools like Less Annoying CRM
- ✕Local taxes are added on top of listed prices
- Free plan:
- Yes, free forever for 3 users
- Paid editions:
- Standard, Professional, Enterprise, Ultimate
- Entry edition includes:
- Workflows, cadences, reports, sales forecasting
- USD price:
- Pending check
Bottom line: Zoho CRM gives the most automation per paid seat among the full-featured CRMs here. Expect a steeper setup than the simple tools and confirm the USD price on Zoho's page.
- 03
Freshsales
8.5/10Freshworks' sales CRM with built-in chat, email and phone, priced in three per-user tiers.
Price
$9per user per month
Growth from $9 per user per month billed annually; Pro $39; Enterprise $59
“$9 /user/month, billed annually” Quoted from the pricing page, November 5, 2026.
- Free plan
- No
- Free trial
- 21 days
- Value (40%)
- 9.0
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.2
Best forBudget-conscious teams that want calling and email in the CRM at the lowest verified seat price.
Freshsales has the cheapest verified paid seat on this list. The Growth plan costs $9 per user per month billed annually and includes a Kanban view, contact lifecycle stages, email templates, custom fields, basic workflows and built-in chat, email and phone. That is a lot for the price if your reps sell by phone and email from one screen. The gap opens at the next step: contact scoring, deal insights, territory management and sales sequences are on Pro at $39, more than four times Growth. Freshworks also charges extra for branded documents and its Freddy AI Agent. There is no permanent free plan on the pricing page; instead there is a 21-day trial of the full CRM, after which the account is suspended unless you pay. For a small team that just needs a tidy pipeline and calling, Growth is hard to beat on cost. We compared documented features and published prices and did not run a trial account.
- ✓Lowest verified paid seat price in this list at $9
- ✓Phone, chat and email are part of the entry plan
- ✓21-day trial is longer than most rivals offer
- ✕No permanent free plan is listed on the pricing page
- ✕Sales sequences and contact scoring require Pro at $39
- ✕Branded documents cost $19 per user per month extra
- Free plan:
- No
- Free trial:
- 21 days
- Cheapest paid plan:
- Growth, $9 per user per month billed annually
- Annual discount:
- Save 20%
- Plans:
- Growth, Pro, Enterprise
Bottom line: Freshsales Growth is the low-cost pick for teams that sell by phone and email. Budget for Pro if you need sequences or scoring.
- 04
Less Annoying CRM
8.3/10A single-plan CRM for small businesses with every feature included at one per-user price.
Price
$15per user per month
One plan at $15 per user per month plus tax; 30-day free trial
“$15 per user per month + applicable tax” Quoted from the pricing page, November 5, 2026.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 9.0
- Features (35%)
- 6.8
- Ease of use (25%)
- 9.2
Best forVery small businesses that want a simple CRM with no tiers to compare.
Less Annoying CRM does the opposite of most vendors in this list: there is one plan, it costs $15 per user per month plus tax, and every feature is included. That covers unlimited contacts and companies, unlimited pipelines and custom fields, task management, email logging, user permissions, mobile access and 25GB of file storage per user. HIPAA compliance is included and the company will sign a BAA, which is unusual at this price. Support by email and phone is free for everyone, including people still on the 30-day trial. The trade-off is depth. The pricing page lists no workflow automation, lead scoring, sequences or forecasting, so teams that need those will outgrow it. There is also no free plan. For a small office that wants a contact list, pipeline and tasks without studying a feature matrix, it is one of the easiest choices here. We compared documented features and published prices and did not run a trial account.
- ✓One price with no feature tiers or contracts
- ✓Free email and phone support, even during the trial
- ✓30-day trial with no credit card
- ✕No free plan
- ✕No advanced automation, scoring or forecasting features listed
- ✕Tax is added on top of the $15 price
- Free plan:
- No
- Free trial:
- 30 days, no credit card
- Price:
- $15 per user per month plus tax
- Plans:
- One plan with every feature
- File storage:
- 25GB per user
Bottom line: Less Annoying CRM is the simplest buy on this list: one plan, one price, everything included. Pick something else if you need automation.
- 05
Nutshell
8.3/10A sales CRM that bundles email marketing, forms and landing pages with five per-user tiers.
Price
$13per user per month
Foundation from $13 per user per month; Growth $25; Pro $42; Business $59; Enterprise $79
“$13 Per user, per month” Quoted from the pricing page, November 5, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.6
- Features (35%)
- 7.9
- Ease of use (25%)
- 8.2
Best forSmall B2B teams that want CRM and basic marketing tools in one subscription.
Nutshell's entry Foundation plan costs $13 per user per month and, unlike most entry tiers, keeps contacts and storage unlimited. Every plan also includes email and calendar sync, an AI chatbot, a form builder, landing pages, webchat and attribution reporting, so a small B2B team can capture leads without a separate marketing tool. Growth at $25 adds activity reports, sales quotas and lead assignment rules. The plan most sales teams will care about is Pro at $42, which adds five custom pipelines, advanced reporting, sales automation and a meeting scheduler. That makes Nutshell's step from entry to automation steeper than its headline price suggests. There is no free plan, though the 14-day trial needs no card, and annual billing saves 15%. Marketing, engagement and prospecting add-ons are priced separately. We compared documented features and published prices and did not run a trial account.
- ✓Unlimited contacts from the cheapest plan
- ✓Webchat, forms, landing pages and email marketing tools included with every subscription
- ✓Free live support on every plan
- ✕No free plan, only a 14-day trial
- ✕Sales automation starts on Pro at $42
- ✕Marketing and engagement add-ons cost extra
- Free plan:
- No
- Free trial:
- 14 days, no credit card
- Cheapest paid plan:
- Foundation, $13 per user per month
- Annual discount:
- Save 15%
- Contacts:
- Unlimited on every plan
Bottom line: Nutshell is good value for teams that want lead capture forms and email sync with their CRM. Plan on Pro if you need automation or more than one pipeline.
- 06
Pipedrive
8.3/10A pipeline-first sales CRM with meeting intelligence on every plan and automation from the Growth tier.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.8
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.8
Best forDeal-driven sales teams that want a visual pipeline and fast daily use.
Pipedrive is built around the deal pipeline, and its plans are organized by how much selling work they automate. Lite covers lead, calendar and pipeline management, AI-generated reports, spreadsheet import, more than 500 integrations and Pipedrive Nova, which prepares meeting briefs, transcribes calls and suggests CRM updates. Growth is the plan most small teams will want, since it adds full Gmail or Outlook sync with open and click tracking, automations, nurturing sequences, forecast reports and a meeting scheduler. Premium adds LeadBooster lead capture and routing, scoring and contracts with e-signatures. Pipedrive scores lower on value here because there is no free plan and our checker could only see prices in euros, so the USD starting price is pending. Annual billing saves up to 42%, which is worth taking once a team commits. We compared documented features and published prices and did not run a trial account.
- ✓Clean pipeline view built around deals
- ✓More than 500 integrations, including Zapier and Zoom
- ✓Annual billing saves up to 42% compared with monthly
- ✕No free plan, only a 14-day trial
- ✕Email sync and automations need Growth, not the entry plan
- ✕USD prices did not load from our location, so the starting price is pending
- Free plan:
- No
- Free trial:
- 14 days, no credit card
- Plans:
- Lite, Growth, Premium and higher tiers
- Integrations:
- 500+ apps
- Annual discount:
- Up to 42%
Bottom line: Pipedrive suits teams whose work is moving deals through stages, and Growth is the plan to compare. Confirm the USD price on the vendor page before buying.
- 07
Capsule CRM
8.2/10A straightforward CRM for small businesses with a free plan and four paid tiers that add pipelines, projects and automation.
Price
$18per user per month
Free plan for 2 users; Starter $18, Growth $36, Advanced $54, Ultimate $72 per user per month billed annually
“Paid plans are priced per user, per month: Starter $18, Growth $36, Advanced $54 and Ultimate $72 when billed annually, or $22, $40, $60 and $75 billed monthly.” Quoted from the pricing page, November 5, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.6
- Features (35%)
- 7.4
- Ease of use (25%)
- 8.6
Best forSmall teams of one to five people that want a free start and simple upgrades.
Capsule CRM publishes its prices plainly: Starter costs $18, Growth $36, Advanced $54 and Ultimate $72 per user per month on annual billing, or $22, $40, $60 and $75 monthly. The free plan supports two users, 250 contacts, five custom fields and one sales pipeline, which is enough for a freelancer or a pair of partners to try a real CRM. Starter lifts the contact limit to 30,000 and adds email templates, a shared mailbox, an AI pipeline generator and integrations with Xero and Zendesk. Growth is where automation arrives, with five pipelines, five project boards, workflow automations, advanced reporting and Gmail and Outlook email sync. That puts Capsule's useful automation at $36 per user, above Zoho and Freshsales entry tiers. There are no setup or onboarding fees, and every paid plan starts with a 14-day trial. We compared documented features and published prices and did not run a trial account.
- ✓Permanent free plan for two users
- ✓No setup or onboarding fees
- ✓Monthly billing is available at a small premium over annual
- ✕Free plan is capped at 250 contacts
- ✕Workflow automation and email sync need Growth at $36
- ✕Starter costs more than Freshsales Growth or HubSpot Starter
- Free plan:
- Yes, up to 2 users and 250 contacts
- Free trial:
- 14 days on paid plans, no card
- Cheapest paid plan:
- Starter, $18 per user per month billed annually
- Monthly billing:
- $22 per user on Starter
- Setup fee:
- None
Bottom line: Capsule is a tidy, low-risk choice for very small teams, with a free plan and clear pricing. Teams that need automation will pay Growth rates sooner than with Zoho.
- 08
Salesforce Sales Cloud
8.0/10The largest CRM platform, with a Free Suite, an all-in-one Starter Suite for small businesses and higher editions up to Agentforce.
Price
$25per user per month
Free Suite at $0; Starter Suite $25 per user per month; Pro Suite $100 per user per month billed annually
“Starter Suite costs $25 USD per user, per month.” Quoted from the pricing page, November 5, 2026.
- Free plan
- Yes
- Free trial
- 30 days
- Value (40%)
- 7.4
- Features (35%)
- 9.4
- Ease of use (25%)
- 6.8
Best forTeams that expect to scale into advanced customization and want to start small on the same platform.
Salesforce is the most capable platform here, and its small-business pricing is easier to read than it used to be. The pricing page lists a Free Suite at $0, and Starter Suite at $25 per user per month, billed monthly or annually at the same rate. Starter Suite is an all-in-one CRM that brings sales, service, marketing and commerce tools together, and Salesforce offers a 30-day trial for up to 10 users. The value score is held back by what comes next. Pro Suite costs $100 per user per month billed annually, the Core edition is listed at $195 and Advanced at $395, and Agentforce for Sales starts at $125 per user. Setup also takes more work than with HubSpot or Pipedrive. Small teams that expect to need deep customization later can start on Starter Suite; teams that will stay small get more for the money elsewhere. We compared documented features and published prices and did not run a trial account.
- ✓Starter Suite is the same $25 whether billed monthly or annually
- ✓30-day trial of Starter Suite for up to 10 users
- ✓Clear path into the most extensive CRM feature set on the market
- ✕Pro Suite is four times the price of Starter Suite
- ✕Larger editions and AI add-ons climb to $195 per user and beyond
- ✕More configuration work than any other tool here
- Free plan:
- Yes, Free Suite at $0
- Free trial:
- 30 days of Starter Suite, up to 10 users
- Cheapest paid plan:
- Starter Suite, $25 per user per month
- Next tier:
- Pro Suite, $100 per user per month billed annually
- Core edition:
- $195 per user per month
Bottom line: Salesforce Starter Suite is a reasonable $25 entry into the biggest CRM platform. Check the Pro Suite price before you assume the upgrade path is affordable.
- 09
Copper
7.5/10A CRM built to work inside Google Workspace, with Gmail and Google Calendar integration on every plan.
Price
$23per seat per month
Basic from $23 per seat per month paid annually ($29 monthly); Professional $59; Business $99
“Basic $ 23 $ 29 per seat, per month paid annually” Quoted from the pricing page, November 5, 2026.
- Free plan
- No
- Value (40%)
- 7.0
- Features (35%)
- 7.6
- Ease of use (25%)
- 8.0
Best forTeams that run their day in Gmail and Google Calendar.
Copper is the CRM for teams that live in Google Workspace. It brings contacts, deals and email sync into Gmail and Google Calendar through a Chrome extension, so reps can update records without switching tabs. Basic costs $23 per seat per month paid annually or $29 monthly, and includes pipelines, task automation, project management and contact enrichment. The limits show quickly, though. Basic caps contacts at 2,500, and workflow automation, bulk email and reporting are on Professional at $59 paid annually. Unlimited contacts, email series and custom reports need Business at $99. Compared with HubSpot or Zoho, which have free tiers, Copper asks more per seat for a narrower feature set, and that is why its value score trails. For a Google-centric team that wants the CRM to feel like part of Gmail, it remains a sensible pick. We compared documented features and published prices and did not run a trial account.
- ✓Works inside Gmail and Google Calendar
- ✓Annual billing saves up to 26%
- ✓Project management included from Basic
- ✕No free plan
- ✕Basic caps contacts at 2,500
- ✕Workflow automation and reporting need Professional at $59
- Free plan:
- No
- Cheapest paid plan:
- Basic, $23 per seat per month paid annually
- Monthly billing:
- $29 per seat on Basic
- Basic contact limit:
- 2,500
- Customers:
- Over 30,000 companies
Bottom line: Copper is worth the premium only for teams that work inside Gmail all day. Watch the 2,500-contact limit on Basic.
- 10
Insightly
7.4/10A CRM that combines lead and contact management with project management, priced in three per-user plans.
Price
$29per user per month
Plus $29, Professional $49, Enterprise $99 per user per month billed annually
“$29 per user / month All prices USD, billed annually” Quoted from the pricing page, November 5, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.0
- Features (35%)
- 7.8
- Ease of use (25%)
- 7.4
Best forSmall teams that hand won deals over to project delivery.
Insightly's main difference is project management: the entry Plus plan pairs lead and contact management with projects, so a team can move a won deal into delivery without a second tool. Plus also includes advanced reports and pre-built dashboards. It costs $29 per user per month billed annually, the highest verified entry price on this list. Professional at $49 adds lead assignment and routing, workflow automation and the AI Copilot, and Enterprise at $99 adds sandboxes, products, pricebooks, quotes and audit logging. There is no free plan, only a 14-day trial with no card. Insightly says every user can reach support by phone or email. Price-focused teams will get more from HubSpot, Zoho or Freshsales, but service businesses that need sales and project tracking in one record may find the bundle worth paying for. We compared documented features and published prices and did not run a trial account.
- ✓Project management included from the entry plan
- ✓Phone and email support for all users
- ✓14-day trial with no credit card
- ✕No free plan
- ✕Highest verified entry price in this list at $29
- ✕Workflow automation requires Professional at $49
- Free plan:
- No
- Free trial:
- 14 days, no credit card
- Cheapest paid plan:
- Plus, $29 per user per month billed annually
- Plans:
- Plus, Professional, Enterprise
Bottom line: Insightly fits teams that sell and then deliver projects for the same client. On price alone it trails most of this list.
What to check before you pay
Count users and contacts before comparing free plans
Free tiers differ more than they look. HubSpot allows two users and 1,000 contacts, Capsule two users and 250 contacts, and Zoho three users. If your team or list is already larger, compare the entry paid plans instead.
Find the tier where automation starts
Most vendors keep workflow automation one tier above the entry plan. Freshsales puts sequences on Pro at $39, Capsule puts automations on Growth at $36, Nutshell on Pro at $42 and Copper on Professional at $59. That second tier is often the real price of the CRM.
Check whether the price is annual or introductory
Freshsales, Capsule, Copper and Insightly show annual prices by default. Capsule's Starter is $18 annually and $22 monthly, and Copper's Basic is $23 annually and $29 monthly. HubSpot's $15 Starter rate is a discount for new customers that it says can end at any time.
Look for contact caps on paid plans
Some entry plans limit records. Copper Basic stops at 2,500 contacts and Capsule Starter at 30,000, while Nutshell and Less Annoying CRM list unlimited contacts on every plan.
FAQ
What is the best free CRM software?
HubSpot CRM has the most complete free plan here, covering two users and 1,000 contacts with deal pipelines and reporting dashboards. Zoho CRM's free edition allows three users, and Capsule's free plan allows two users and 250 contacts.
What is the cheapest paid CRM?
Among verified USD prices, Freshsales Growth is cheapest at $9 per user per month billed annually. Nutshell Foundation costs $13 per user per month and HubSpot Starter starts at $15 per seat.
How much does Salesforce cost for a small business?
Salesforce lists Starter Suite at $25 per user per month, billed monthly or annually. Pro Suite costs $100 per user per month billed annually, and a 30-day Starter Suite trial covers up to 10 users.
Which CRM has one simple price?
Less Annoying CRM sells a single plan at $15 per user per month plus tax with every feature included, and a 30-day trial with no credit card.
How did you rank these CRMs?
We scored each tool on value (40%), features (35%) and ease of use (25%). We compared documented features and published prices on vendor sites and did not run trial accounts.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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