10 Best CRM for Real Estate Agents of 2026

This list is for agents and small teams choosing a CRM to manage leads, follow up with their sphere and track deals. We compared documented features and published prices for 10 real estate CRMs and ranked them by value first, then features, then ease of use. Prices are the cheapest paid plan in USD as shown on each vendor's page on the check date. Three vendors publish no prices and ask you to request a quote, so their prices are marked pending and they are ranked on documented features.

1. 01Top value

   

   Wise Agent

   8.6/10

   A flat-rate real estate CRM that bundles lead routing, drip campaigns and transaction management for up to five team members.

   Price

   $42per month for up to 5 team members

   CRM plan $42 per month billed annually ($499 a year) or $49 monthly, up to 5 team members on a shared login

   “$42 / mo billed annually” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Free trial

   14 days

   Value (40%)

   9.3

   Features (35%)

   7.8

   Ease of use (25%)

   8.4

   Best forSolo agents and small teams that want every core CRM feature for one monthly price instead of per-seat billing.

   Wise Agent takes first place because it prices the whole account, not each seat. The CRM plan costs $49 a month, or $499 a year, which works out to $42 a month, and Wise Agent says it covers up to five team members on a shared login. That plan already includes lead automation, drip campaigns, transaction management, landing pages, reporting and a monthly newsletter. Its lead automation page describes routing new leads by round robin, source, price point, location or custom rules, which is unusual at this price. The trade-offs come through add-ons. Individual logins with permissions cost $20 a month each, extra members are sold in batches of five for $20 a month, and texting through WiseText needs an $80 registration fee plus credits. The optional WiseSocial bundle raises the plan to $59 a month on annual billing. We compared documented features and published prices and did not run a trial account.

   • ✓One price for a team of five keeps the cost per agent under $9 a month on annual billing
   • ✓Lead routing and drip campaigns are included in the base plan
   • ✓24/7 live support and unlimited training at no extra charge

   • ✕Separate logins for each member cost $20 per month each
   • ✕Texting needs the WiseText add-on with an $80 registration fee
   • ✕Teams above five members pay $20 a month per batch of five

   Cheapest paid plan:

   CRM, $42 per month billed annually

   Team members included:

   Up to 5 on a shared login

   Free trial:

   14 days

   Contract:

   Month to month

   Bottom line: Wise Agent gives a small team routing, drips and transaction tracking for the price many rivals charge for one seat. Budget for separate logins if each agent needs private access.

   Visit wiseagent.com ↗

2. 02

   

   Follow Up Boss

   8.5/10

   A real estate CRM built around fast lead response, lead distribution and automated follow-up for agents and teams.

   Price

   $58per user per month

   Grow from $58 per user per month billed annually ($69 monthly); Pro $416 per month for 10 users billed annually

   “$58 month/per user + tax, where applicable Billed annually, includes 2 months free” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Free trial

   14 days

   Value (40%)

   7.9

   Features (35%)

   8.9

   Ease of use (25%)

   8.8

   Best forTeams buying online leads that need rules-based lead distribution, calling and agent reporting.

   Follow Up Boss ranks second because it has the strongest lead handling of the per-seat tools here, but it costs more per agent than Wise Agent. Grow costs $69 per user per month, or $58 on annual billing, and includes lead source connections, customizable lead distribution, Smart Lists, Action Plans for automated follow-up, calling, texting and email from the CRM, calendar and email sync, and reporting on agent and lead source performance. Calling itself is an add-on on Grow at $39 per user, or $33 on annual billing. Pro costs $499 a month, or $416 annually, for ten users and adds unlimited calling and texting for all users, team inboxes, call reporting and AI features such as predictive lead prioritization. Platform starts at $1,000 a month for 30 users. All plans list unlimited contacts, lead sources and integrations and seven-day phone and email support. We compared documented features and published prices and did not run a trial account.

   • ✓Lead distribution and Action Plans are on the entry Grow plan
   • ✓Every plan includes phone and email support seven days a week
   • ✓No contracts and a free trial

   • ✕Calling is a paid add-on on Grow at $33 per user on annual billing
   • ✕Per-user pricing adds up fast for teams on Grow
   • ✕Unlimited calling and team inboxes start on Pro at $416 a month on annual billing

   Cheapest paid plan:

   Grow, $58 per user per month billed annually

   Team plan:

   Pro, $416 per month for 10 users billed annually

   Free trial:

   14 days

   Support:

   Phone and email, 7 days a week

   Bottom line: Follow Up Boss is the pick for teams whose business runs on paid leads and fast response times. Solo agents on a tight budget will get more per dollar from Wise Agent or IXACT Contact.

   Visit followupboss.com ↗

3. 03

   

   RealOffice360

   8.3/10

   A low-cost real estate CRM focused on client follow-up, tasks and deal tracking for individual agents.

   Price

   $12per month for one agent

   Essentials Solo $12 per month billed annually ($15 monthly); Premium Solo $25; Premium Team $50 for two users

   “Essentials Solo $12 /mo Solo agent billed at $144/year Or $15 monthly” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Free trial

   14 days

   Value (40%)

   9.6

   Features (35%)

   6.4

   Ease of use (25%)

   8.9

   Best forNew agents who want an organized database and follow-up reminders at the lowest verified price.

   RealOffice360 is the cheapest CRM on this list with a verified price, and it ranks third because value carries the most weight here. Essentials Solo costs $12 a month billed at $144 a year, or $15 monthly, and covers unlimited contacts, a daily planner, smart client follow-ups, birthday and home anniversary reminders, a task calendar and goals, deals and commission tracking. It stops at five pipeline deals, so most working agents will want Premium Solo at $25 a month on annual billing, which adds automatic lead capture, unlimited deals, advanced task workflows, bulk email and Gmail and Outlook integration. Drip campaigns come through the Mailchimp integration rather than a built-in drip engine. Premium Team costs $50 a month for two users and adds shared contacts and pipelines, lead capture with assignment and commission splits. We compared documented features and published prices and did not run a trial account.

   • ✓Cheapest verified paid plan on this list at $12 a month
   • ✓Unlimited contacts even on Essentials
   • ✓No credit card needed for the 14-day trial

   • ✕Essentials caps you at 5 pipeline deals
   • ✕Drip campaigns rely on the Mailchimp integration on Premium
   • ✕Lead assignment is only on the Team plan

   Cheapest paid plan:

   Essentials Solo, $12 per month billed annually

   Team plan:

   $50 per month for two users billed annually

   Free trial:

   14 days, no credit card

   Brokerage package:

   $125 per month for up to 20 agents

   Bottom line: RealOffice360 is the budget pick for agents who mainly need follow-up reminders and a clean pipeline. Teams that depend on lead routing or native drips should look higher on the list.

   Visit realoffice360.com ↗

4. 04

   

   IXACT Contact

   8.1/10

   A real estate CRM that pairs contact management with a done-for-you monthly e-newsletter, drip email and an agent website.

   Price

   $46.75per user per month

   $46.75 per month billed annually or $55 monthly; team members $28.90 per month billed annually

   “sign up now for only $46.75 per month (on annual plan)” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Value (40%)

   8.8

   Features (35%)

   7.2

   Ease of use (25%)

   8.3

   Best forAgents who grow through their sphere and want newsletters and keep-in-touch reminders handled for them.

   IXACT Contact is built for agents who win business through past clients and referrals rather than paid leads. One plan costs $46.75 a month on annual billing or $55 monthly and bundles the CRM, email marketing, an automated monthly e-newsletter, a responsive agent website and the mobile app with Google sync. The CRM side covers detailed contact profiles, a calendar and task list with automated reminders, keep-in-touch call and birthday reminders and an area for managing listings and buyers. Email marketing includes targeted drip campaigns, BombBomb video email, e-cards and open and click reports, and drip emails do not count against the 2,500 free mass emails each month. Team leaders pay the same rate and each team member $28.90 a month on annual billing. The pricing page does not list lead routing rules, IDX costs $50 a month extra and texting needs a purchased number. We compared documented features and published prices and did not run a trial account.

   • ✓CRM, email marketing and an agent website in one price
   • ✓Team members cost $28.90 a month on annual billing
   • ✓No contract and cancel anytime

   • ✕IDX listings cost $50 a month plus a $69 setup fee
   • ✕Texting requires buying a custom number
   • ✕No lead routing rules are listed on the pricing page

   Cheapest paid plan:

   $46.75 per month billed annually

   Monthly billing:

   $55 per month

   Team members:

   $28.90 per month billed annually

   Mass emails:

   2,500 free per month

   Bottom line: IXACT Contact is the strongest sphere marketing CRM for the money because the newsletter and drips are done for you. Lead-buying teams will want stronger routing elsewhere.

   Visit ixactcontact.com ↗

5. 05

   

   Lofty

   7.8/10

   An AI-powered real estate platform that combines an IDX website, CRM, Smart Plans automation and optional lead generation.

   Price

   Check price

   See vendor pricing (USD check pending); all plans are quoted on request

   US price check pending. Vendor pricing page

   Free plan

   No

   Value (40%)

   6.8

   Features (35%)

   9.1

   Ease of use (25%)

   7.6

   Best forTeams that want website, CRM, dialer and lead generation from one vendor and are willing to request a quote.

   Lofty is the most complete platform here on paper, but it lists no prices, which costs it points on a value-weighted ranking. Its pricing page shows four plans, Lofty Agent, Team, Broker and Enterprise, each marked Request Pricing. Every plan includes a fully customizable IDX website, the AI-powered CRM with unlimited contacts, one-off, mass and automatic email, mass and auto texting, a basic dialer, calendar and email integrations and a mobile app. Smart Plans run multi-step nurture across email, text, calls and direct mail. The feature table lists advanced lead routing, team management and AI lead scoring among the team and broker capabilities. A power dialer, extra text packages, a hyperlocal SEO website and lead generation campaigns are add-ons on every plan. Lofty also sells AI agents for lead conversion and social posting. We compared documented features and published prices and did not run a trial account, and its price is pending until Lofty publishes one.

   • ✓The widest built-in toolset on this list, from IDX site to transaction management
   • ✓Unlimited contacts on the CRM
   • ✓Lead generation service and power dialer available as add-ons

   • ✕No public prices for any plan
   • ✕Many tools, including the power dialer, are paid add-ons
   • ✕More setup than a simple contact CRM

   Plans:

   Lofty Agent, Team, Broker, Enterprise

   Published price:

   Request pricing

   Contacts:

   Unlimited

   Support:

   Phone and email seven days a week

   Bottom line: Lofty suits teams that want one vendor for website, CRM and lead generation. Get a written quote including add-ons before comparing it with Follow Up Boss.

   Visit lofty.com ↗

6. 06

   

   Real Geeks

   7.7/10

   An IDX website and CRM platform for agents and teams, with optional done-for-you lead packages.

   Price

   $399per month for 2 users

   $399 per month for 2 users plus a $500 one-time setup fee; 6 or 12 month commitment

   “Real Geeks Platform $399 per month +$500 one-time setup fee Includes 2 users” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Value (40%)

   6.9

   Features (35%)

   8.6

   Ease of use (25%)

   7.8

   Best forAgents who want a lead-capturing IDX website and CRM in one published monthly price.

   Real Geeks publishes a single platform price, $399 a month plus a $500 one-time setup fee, with two users included and a six or twelve month commitment. That buys an IDX website with real-time MLS listings, home valuation pages and lead capture forms, plus a CRM with a dialer, unlimited calling, text, email and video, call routing, live website chat, automatic welcome texts and emails, website activity alerts, lead routing and lead ponds. Marketing tools include text, email and video drips, mass email, branded property alerts and market reports, and Marketing Studio templates for postcards and social posts. Extra users cost $25 a month each up to ten. Optional lead packages run $299 a month for social ads and $599 for search or seller campaigns, and the Geek AI Text add-on is $49 a month. It ranks below cheaper CRMs because most of the price pays for the website. We compared documented features and published prices and did not run a trial account.

   • ✓Website, CRM and marketing tools are in one published price
   • ✓Lead routing and lead ponds are included
   • ✓Unlimited US-based phone, email and chat support

   • ✕$399 a month plus a $500 setup fee is high for a solo agent
   • ✕Requires a 6 or 12 month commitment
   • ✕Lead packages cost $299 to $599 per month extra

   Base platform:

   $399 per month, 2 users included

   Setup fee:

   $500 one time

   Extra users:

   $25 per month each for users 3 to 10

   Commitment term:

   6 or 12 months

   Bottom line: Real Geeks is a good fit if you need an IDX website that feeds leads straight into a CRM. If you already have a website, a standalone CRM costs far less.

   Visit realgeeks.com ↗

7. 07

   

   BoldTrail

   7.5/10

   Inside Real Estate's front office platform combining IDX websites, a smart CRM, lead engine and marketing automation.

   Price

   Check price

   See vendor pricing (USD check pending); pricing is given after a demo

   US price check pending. Vendor pricing page

   Free plan

   No

   Value (40%)

   6.6

   Features (35%)

   8.8

   Ease of use (25%)

   7.3

   Best forAgents at brokerages that provide BoldTrail, and teams that want a broker-ready platform with back office options.

   BoldTrail is Inside Real Estate's combined platform, and its homepage lists IDX websites, a lead engine, a smart CRM, Marketing Autopilot, transaction integration, business analytics and integrated AI as parts of the front office product. An AI-powered mobile app pushes high-intent signals to agents' phones with an AI assistant that helps them act quickly. The same vendor sells BoldTrail BackOffice for commissions, agent billing, onboarding and QuickBooks integration, and BoldTrail Recruit for brokerage recruiting. Packages are configured for agents, teams, brokers and enterprise, but the pricing page only offers a demo, so we could not verify a price. Many agents get BoldTrail through their brokerage, which can make it the cheapest option for them in practice. Independent agents and small teams buying on their own should expect a sales process. We compared documented features and published prices and did not run a trial account.

   • ✓Broad platform that covers websites, CRM and marketing
   • ✓Back office and recruiting products from the same vendor
   • ✓Packages configured for agents, teams, brokers and enterprise

   • ✕No public pricing; you must book a demo
   • ✕Built mainly around brokerage rollouts
   • ✕More complex than a standalone CRM

   Vendor:

   Inside Real Estate

   Published price:

   Demo required

   Related products:

   BoldTrail BackOffice, BoldTrail Recruit, Marketplace

   Packages:

   Agents, teams, brokers, enterprise

   Bottom line: Check whether your brokerage already licenses BoldTrail before paying for another CRM. Buying it on your own means a demo and a custom quote.

   Visit boldtrail.com ↗

8. 08

   

   CINC

   7.1/10

   A lead generation and CRM platform for teams that buy Google and Facebook leads at scale.

   Price

   Check price

   See vendor pricing (USD check pending); plans quoted on request, lead products from $200 per month

   US price check pending. Vendor pricing page

   Free plan

   No

   Value (40%)

   5.8

   Features (35%)

   8.5

   Ease of use (25%)

   7.2

   Best forTeams spending heavily on online ads that need advanced lead routing and AI lead conversation.

   CINC sells a CRM and IDX website together with paid lead generation, and its pricing page shows four plans by team size: Solo for one user, Ramp for up to four, Pro for up to 49 and Select for 50 or more. Every plan is marked Request Pricing. Core features include the CRM, AutoTracks automated nurture, mobile apps, landing pages, Seller Suite, mass messaging and video messaging. Lead routing is basic on Solo and advanced on the other plans, and Zapier, MOJO and BombBomb integrations start on Ramp. Google and Facebook buyer and seller leads, List Cast, remarketing and CINC AI start at $200 a month each, and the dialer costs $75 a month for three lines. Because plan prices are not published and most value depends on ad spend, it ranks near the bottom on a value-first list. We compared documented features and published prices and did not run a trial account.

   • ✓Lead generation and CRM sold as one system
   • ✓Advanced lead routing for teams from the Ramp plan
   • ✓Integrations with Zapier, MOJO and BombBomb on higher plans

   • ✕No public plan prices
   • ✕Lead products start at $200 per month each
   • ✕Solo plan gets only basic lead routing

   Plans:

   Solo (1 user), Ramp (up to 4), Pro (up to 49), Select (50+)

   Lead products:

   Starting at $200 per month

   Dialer:

   3 lines for $75 per month

   Published plan price:

   Request pricing

   Bottom line: CINC makes sense for teams that want ads, routing and CRM from one company. Agents who do not buy online leads will pay for tools they will not use.

   Visit cincpro.com ↗

9. 09

   

   Top Producer

   7.1/10

   A long-running real estate CRM with MLS integration, branded market reports and built-in transaction management.

   Price

   $179per user per month

   Pro $179 per user per month; Pro Teams 5 $399 per month for up to 5 users

   “Pro Industry-leading CRM with home & market reports $179 per user / month” Quoted from the pricing page, November 6, 2026.

   Free plan

   No

   Value (40%)

   6.2

   Features (35%)

   7.9

   Ease of use (25%)

   7.6

   Best forListing-focused agents who want MLS-based market reports and farming tools tied to their CRM.

   Top Producer centers on listings and market data. The Pro plan costs $179 per user per month and includes Market Snapshot branded reports built on MLS data, automated SMS and email lead response, built-in transaction management and MLS integration with more than 320 boards. The feature table lists unlimited contacts, leads and transactions, a customizable pipeline, two-way texting, dynamic workflows, automated drip email campaigns, open and click tracking, commission tracking and an AI writing assistant. Pro Teams plans cost $399 a month for up to five users, $699 for ten and $1,199 for twenty-five. Pro plus Leads starts at $479 a month and Pro plus Farming at $599, with costs varying by lead volume and farm size. Lead routing for teams comes through FiveStreet at $25 per user per month. The price per seat keeps it well below the value leaders. We compared documented features and published prices and did not run a trial account.

   • ✓MLS-powered market reports are included on Pro
   • ✓Team plans cut the per-user cost to under $80 for five users
   • ✓Unlimited SMS messages listed in the feature table

   • ✕$179 per user is the highest single-seat CRM price here
   • ✕Leads and farming plans start at $479 and $599 a month
   • ✕Lead routing is sold separately through FiveStreet at $25 per user

   Cheapest paid plan:

   Pro, $179 per user per month

   Team plan:

   Pro Teams 5, $399 per month for up to 5 users

   MLS boards:

   320+

   Lead management add-on:

   FiveStreet, $25 per user per month

   Bottom line: Top Producer is worth it for agents who use market reports to win listings. For general follow-up, cheaper CRMs on this list cover the same ground.

   Visit topproducer.com ↗

10. 10

    

    Propertybase

    7.0/10

    A real estate CRM from Lone Wolf built natively on Salesforce for brokerages and larger teams.

    Price

    $89per user per month

    From $89 per user per month, Force.com license included; sold through a demo

    “Force.com licence included from $89/user/month” Quoted from the pricing page, November 6, 2026.

    Free plan

    No

    Value (40%)

    6.4

    Features (35%)

    8.0

    Ease of use (25%)

    6.6

    Best forBrokerages and large teams that want Salesforce customization configured for real estate.

    Propertybase is Lone Wolf's Salesforce-based real estate CRM, priced from $89 per user per month with the Force.com license included. It covers lead capture, routing and auto-matching of leads to listings, a deal pipeline from first enquiry to commission payout, built-in email marketing and property alerts, and Salesforce dashboards. Automation runs on Salesforce Flow, and Lone Wolf says Agentforce AI handles lead scoring and deal predictions. Authentisign e-signature is built in, with compliance checklists and milestone tracking from contract to close. The page describes scaling from 10 agents to more than 200 and access to over 4,000 apps on Salesforce AgentExchange. The trade-off for small buyers is complexity: it is sold through a demo, it is aimed at brokerages, and a Salesforce system needs more administration than the simpler CRMs above it. We compared documented features and published prices and did not run a trial account.

    • ✓Salesforce platform and AgentExchange apps for deep customization
    • ✓Lead routing and listing matching included
    • ✓Mobile CRM on iOS and Android

    • ✕$89 per user is steep for solo agents
    • ✕Sales process runs through a demo
    • ✕Salesforce-based setup takes more admin work

    Starting price:

    $89 per user per month

    Platform:

    Salesforce, Force.com license included

    Users:

    20,000+ according to the vendor

    Owner:

    Lone Wolf Technologies

    Bottom line: Propertybase is the right choice for a brokerage that wants Salesforce depth. Solo agents and small teams will get faster value from Wise Agent or Follow Up Boss.

    Visit propertybase.com ↗

Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.