9 Best SMS Marketing Software of 2026

This list is for small businesses and online stores choosing a text marketing tool on what it really costs to send. We compared documented features and published prices, with a focus on two numbers: the price of each message once included credits run out, and the smallest amount you must pay every month. Tools are ranked by value first, then features, then ease of use. Prices are in USD as shown on each vendor's pricing page on the check date; where a vendor does not publish prices, the entry is marked pending.

1. 01Top value

   

   EZ Texting

   8.7/10

   A business texting platform with mass SMS, keywords and sign-up tools, sold in four volume tiers.

   Price

   $20per month for 500 credits

   Launch from $25 per month, or $20 per month billed annually, with 500 monthly credits; overage credits $0.04; $5 monthly telecom fee on Launch

   “Starting at $ 25 / Month Starting at $ 20 / Month Billed Annually” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Free trial

   14 days

   Value (40%)

   9.0

   Features (35%)

   8.3

   Ease of use (25%)

   8.6

   Best forBudget-minded small businesses with up to 500 contacts that can pay yearly.

   EZ Texting offers the cheapest verified bundle here if you commit for a year. Its pricing page lists the Launch plan, recommended for up to 500 contacts, at $25 a month or $20 a month billed annually, with 500 monthly credits and overage credits at $0.04. Launch customers also pay a $5 monthly telecom fee, which the higher plans waive. Every plan includes unlimited contacts, keywords, QR codes, sign-up forms and click-to-text buttons, and the vendor quotes set-up within 1 business day. The tier structure is unusual: Boost at $75 and Scale at $125 a month also include 500 credits but add higher-speed numbers and lower overage rates, so the step up buys throughput rather than messages. Only one user is included, with extra seats at $10 a month. A 14-day free trial lets you test the workflow. We compared documented features and published prices; we did not send test campaigns.

   • ✓Lowest verified credit bundle in this list at $20 per month billed annually
   • ✓Overage rate falls from $0.04 to $0.03 on higher tiers
   • ✓14-day free trial

   • ✕Launch plan adds a $5 monthly telecom fee
   • ✕Only 1 user is included on each self-serve plan
   • ✕Boost at $75 a month includes the same 500 credits as Launch

   Entry plan:

   Launch, $25 monthly or $20 billed annually

   Included credits:

   500 per month

   Overage credit:

   $0.04 on Launch

   Telecom fee:

   $5 per month on Launch, waived on higher plans

   Free trial:

   14 days

   Bottom line: EZ Texting is the lowest cost way to get a full featured texting tool on an annual plan. Teams that need several users or high volume should compare the per seat and per credit math carefully.

   Visit eztexting.com ↗

2. 02

   

   SimpleTexting

   8.7/10

   A mass texting and two-way SMS platform for small businesses that prices plans by monthly credits.

   Price

   $29per month for 500 credits

   From $29 per month for 500 credits, plus $10 per month for a local number; 20% off on yearly billing; extra credits 5.5 cents each

   “Cost breakdown 500 credits Extra credits billed @ 5.5 ¢ each $ 29 Local number” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Value (40%)

   8.6

   Features (35%)

   8.6

   Ease of use (25%)

   9.0

   Best forSmall businesses that want clear pricing, a few team seats and rollover credits.

   SimpleTexting takes the top spot because its pricing is easy to predict and the entry plan is well equipped. The pricing page shows 500 credits for $29 a month, extra credits at 5.5 cents each, and a local number at $10 a month plus a $4 activation fee, so a realistic starting bill is $39 a month before carrier fees. Yearly billing saves 20%. Every paid plan includes three user seats, unlimited contacts, unlimited text-to-join keywords, segments, drip campaigns, MMS and API access, which is more than most rivals give at this price. Unused monthly credits roll over until the end of the next month, which helps businesses with uneven sending. The weak points are the number fee, which competitors sometimes include, and the cost of short codes, which begin at $1,000 a month. We compared documented features and published prices; we did not send test campaigns.

   • ✓Monthly plan credits roll over until the end of the following month
   • ✓Pricing page lists every add-on: $10 local number, $20 extra seat, $4 registration
   • ✓Carrier fees are passed through without markup, per the vendor

   • ✕The $10 local number fee pushes the real entry cost to $39 a month
   • ✕500 credits cover only about 166 MMS at 3 credits each
   • ✕Dedicated short codes begin at $1,000 per month

   Entry plan:

   500 credits for $29 per month

   Extra credits:

   5.5 cents each

   Local number:

   $10 per month plus $4 activation

   Seats included:

   3 on all paid plans

   Yearly discount:

   20%

   Bottom line: SimpleTexting is the safest default for a small business starting with text marketing. Budget for the $10 number fee and it stays one of the cheapest full featured options.

   Visit simpletexting.com ↗

3. 03

   

   Omnisend

   8.6/10

   An ecommerce email and SMS marketing platform with automations, forms and web push.

   Price

   $11.20per month, introductory for 3 months

   Free plan; Standard from $11.20 per month for the first 3 months; SMS from $0.007 per message for high-volume US sends

   “Standard Best for growing and medium-sized businesses focused on email marketing $11.20 /mo Billed monthly” Quoted from the pricing page, November 9, 2026.

   Free plan

   Yes

   Value (40%)

   8.6

   Features (35%)

   8.6

   Ease of use (25%)

   8.4

   Best forOnline stores that want email and SMS in one tool at a low entry price.

   Omnisend suits stores that want texts and emails in the same automations without paying for two tools. Its pricing page lists a free plan, Standard at $11.20 a month for the first 3 months after a 30% discount, and SMS from $0.007 per message, with the note that the starting rate applies to high-volume US sends and that price varies by country and volume. Features include email, SMS and web push, product recommendations based on purchase and browsing history, AI form building and reports. Stores paying at least $400 a month get an account expert at no charge, and migration from another platform is free and takes about 5 days. The downside for SMS buyers is that the real per message cost for a small US sender is not printed on the page, and the Standard price rises after three months. We compared documented features and published prices; we did not send test campaigns.

   • ✓Free plan to start with no credit card
   • ✓Low SMS starting rate for high-volume US sends
   • ✓Account experts included for accounts paying at least $400 per month

   • ✕The $11.20 Standard price is a 30% introductory rate for the first 3 months
   • ✕The $0.007 rate applies to high-volume US sends, so small senders pay more
   • ✕Pricing scales with contact count, so SMS cost is hard to read upfront

   Free plan:

   Yes, 500 emails per month to 250 contacts

   Standard:

   $11.20 per month for the first 3 months

   SMS rate:

   From $0.007 per SMS

   Account expert:

   Free from $400 per month spend

   Migration:

   Free, within 5 days

   Bottom line: Omnisend is the cheapest way into combined email and SMS for a store. Ask for your exact SMS rate before you commit, because the headline rate is for high volume.

   Visit omnisend.com ↗

4. 04

   

   Postscript

   8.6/10

   An SMS and RCS marketing platform for Shopify stores that bills per message instead of by credit bundle.

   Price

   $49monthly minimum spend

   Starter $0 per month with a $49 monthly minimum spend at $0.009 per SMS; Growth $100 per month; Professional $500 per month; carrier fees extra

   “SMS & RCS Starter $0/mo. $49 monthly minimum spend Brands getting started with SMS $0.009/SMS, $0.045/MMS + Carrier fees*” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Free trial

   30 days

   Value (40%)

   8.8

   Features (35%)

   8.8

   Ease of use (25%)

   7.9

   Best forShopify stores that want the lowest per message rate and order-based segments.

   Postscript is the per message bargain in this list for stores. Its pricing page lists Starter at $0 a month with a $49 monthly minimum spend and rates of $0.009 per SMS and $0.045 per MMS, plus carrier fees that average $0.0033 per SMS in the US. That works out to roughly 1.2 cents per text, against about 5.8 cents in the $29 credit bundles. Growth costs $100 a month and drops the rate to $0.008, and Professional at $500 a month brings it to $0.007 with API access. Starter includes campaigns, automations, unlimited segments, a dedicated toll-free number and opt-in tools such as popups and checkout collection, with segmentation driven by Shopify data. There are no profile fees. The catch is fit: the product is designed around Shopify, and Starter allows only 2 opt-in keywords. The free trial gives a $100 credit over 30 days. We compared documented features and published prices; we did not send test campaigns.

   • ✓$0.009 per SMS on Starter, falling to $0.007 on Professional
   • ✓No profile fees as your list grows
   • ✓Free trial includes $100 of message credit for 30 days

   • ✕Built around Shopify data, so it fits other businesses poorly
   • ✕Carrier fees come on top, averaging $0.0033 per SMS in the US
   • ✕Starter allows only 2 opt-in keywords

   Starter:

   $0 per month, $49 minimum spend

   SMS rate on Starter:

   $0.009 per SMS

   MMS rate on Starter:

   $0.045 per MMS

   Average US carrier fee:

   $0.00330 per SMS

   Free trial:

   $100 credit for 30 days

   Bottom line: Postscript is the cheapest way for a Shopify store to send real volume. Non-Shopify businesses should look at the credit based tools above it.

   Visit postscript.io ↗

5. 05

   

   SlickText

   8.6/10

   An SMS marketing platform for small businesses with rollover credits and live phone support on every plan.

   Price

   $29per month for 500 credits

   From $29 per month for 500 credits; yearly billing gives 2 months free; free start with no credit card

   “Price per month $29 500 credits per month” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Value (40%)

   8.8

   Features (35%)

   8.2

   Ease of use (25%)

   8.8

   Best forSmall businesses that want live phone support and unlimited contacts at the entry price.

   SlickText matches SimpleTexting and Textedly at $29 a month for 500 credits, but its pricing page includes one premium sending number in the plan, which makes the real entry cost lower than SimpleTexting's. Every tier includes free incoming texts, unlimited contacts, rollover credits and live phone, chat and email support. Prices climb in steps: $49 for 1,000 credits, $79 for 2,000, $129 for 3,500 and $169 for 5,000, so the cost per message falls from about 5.8 cents to under 3.4 cents. A 1 on 1 onboarding session starts on the $129 plan and a dedicated customer success manager on plans from $579. Paying yearly gives 2 months free, and you can start without a credit card. RCS is offered for a $500 setup fee and a $200 annual maintenance fee. We compared documented features and published prices; we did not send test campaigns.

   • ✓Sending number is included, unlike SimpleTexting's $10 add-on
   • ✓Yearly billing gives 2 months free
   • ✓Live phone support is available on the entry plan

   • ✕One credit per SMS and three per MMS, so picture campaigns use credits fast
   • ✕Onboarding sessions start only at the $129 plan
   • ✕RCS needs a $500 setup fee and $200 a year

   Entry plan:

   $29 per month for 500 credits

   Next tier:

   $49 per month for 1,000 credits

   MMS cost:

   3 credits

   Yearly billing:

   2 months free

   RCS:

   $500 setup plus $200 per year

   Bottom line: SlickText is a strong pick for owners who want a human on the phone and an included number. On price it trails EZ Texting's annual plan but beats SimpleTexting once the number fee is counted.

   Visit slicktext.com ↗

6. 06

   

   Textedly

   8.5/10

   A mass texting service where every plan includes every feature and only message volume changes.

   Price

   $29per month for 500 messages

   From $29 per month for 500 messages; annual billing adds 20% more messages; tiers up to 300,000 messages

   “Textedly pricing starts at $29/month and scales with your message volume.” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Value (40%)

   8.7

   Features (35%)

   8.0

   Ease of use (25%)

   8.7

   Best forBusinesses that want one feature set and many volume steps to choose from.

   Textedly keeps its pricing simple: the vendor says all plans include every feature and only message volume changes. The pricing page starts at $29 a month for 500 messages on the Basic plan and steps through 14 tiers, from Bronze at $49 for 1,000 messages to Legend at $5,520 for 300,000. Annual billing does not cut the price but adds 20% more messages, so Basic gives 600. Inbound messages are always free and there is no long-term contract. Features include compliant web forms, birthday campaigns, mass MMS with a GIPHY library, 1,600 character messages, a 55222 short code and more than 3,000 integrations. Teammates cost $10 a month each. The entry price matches SlickText and SimpleTexting, and the cost per message falls to about 2 cents at the 50,000 message Gold tier. Store owners will find less order data here than in Shopify-focused tools. We compared documented features and published prices; we did not send test campaigns.

   • ✓Inbound messages are always free
   • ✓No long-term contracts
   • ✓Annual plans include 20% more messages

   • ✕Extra teammates cost $10 per month each
   • ✕Basic entry plan includes only 500 messages
   • ✕Fewer ecommerce data features than store-focused tools

   Entry plan:

   Basic, $29 per month for 500 messages

   Annual bonus:

   20% more messages, 600 on Basic

   Next tier:

   Bronze, $49 for 1,000 messages

   Extra teammate:

   $10 per month

   Largest listed tier:

   Legend, $5,520 for 300,000 messages

   Bottom line: Textedly is a fair, simple choice with the widest range of volume steps. It ranks below SlickText mainly because extra users cost more and support is less clearly documented on the pricing page.

   Visit textedly.com ↗

7. 07

   

   Klaviyo

   8.2/10

   A B2C CRM and marketing platform for email, SMS, RCS, WhatsApp and mobile push built on customer data.

   Price

   $20per month

   Free plan with $5 of mobile messages per month; Email from $20 per month; Marketing from $25 per month; SMS is an add-on on paid plans

   “Klaviyo free plan $0 Email $20/month Marketing $25 $1/month” Quoted from the pricing page, November 9, 2026.

   Free plan

   Yes

   Value (40%)

   7.6

   Features (35%)

   9.3

   Ease of use (25%)

   7.8

   Best forStores that want SMS tied to deep customer data and email in one account.

   Klaviyo has the deepest data model in this list, which is why ecommerce brands that already use it for email often add SMS there too. The pricing page lists a free plan for up to 250 active profiles with $5 of mobile messages a month, an Email plan at $20 a month and a Marketing plan at $25 a month, with a limited time offer of $1 for the first month on eligible accounts. On both paid plans SMS and MMS are listed as an add-on, so the per message cost depends on the add-on you choose and is not printed in the plan table. Features cover campaigns, flows, segmentation and A/B testing, plus an AI marketing agent called Composer, reviews, social marketing, Customer Hub and service tools. For a small shop that only wants texting, that breadth costs more time to set up than a credit based tool. We compared documented features and published prices; we did not send test campaigns.

   • ✓Free plan includes $5 of mobile messages each month
   • ✓Segmentation and flows use full customer profiles
   • ✓Marketing plan bundles email, social and reviews

   • ✕SMS is an add-on on the paid plans, so the per message rate is not on the main pricing page
   • ✕Free plan is limited to 250 active profiles
   • ✕More setup than simple texting tools

   Free plan:

   250 active profiles, $5 of mobile messages

   Email plan:

   $20 per month, 500 active profiles

   Marketing plan:

   $25 per month, first month $1 on eligible accounts

   SMS on paid plans:

   Add-on

   Channels:

   Email, SMS, MMS, RCS, WhatsApp, push

   Bottom line: Klaviyo is the strongest choice when SMS is one channel inside a data driven store marketing program. For texting alone it is harder to price and slower to set up than the tools ranked above it.

   Visit klaviyo.com ↗

8. 08

   

   TextMagic

   8.0/10

   A pay as you go business texting service with email, numbers and a shared inbox and no monthly subscription.

   Price

   Custompay as you go, 4.9 cents per SMS

   Pay as you go: 1,000 SMS for $49, or 4.9 cents per SMS; numbers $10 per month with 1 month free; first 10,000 emails free

   “Cost breakdown 1,000 SMS $ 49 4.9¢” Quoted from the pricing page, November 9, 2026.

   Free plan

   No

   Value (40%)

   8.0

   Features (35%)

   7.6

   Ease of use (25%)

   8.4

   Best forBusinesses that text irregularly and do not want a monthly plan.

   TextMagic is the pick for businesses that send in bursts and hate paying for unused credits. Its pricing calculator shows 1,000 SMS for $49, or 4.9 cents per message, with no subscription. A local or toll-free number costs $10 a month after one free month, and brand and use case verification is included. Contacts and users are unlimited, replies are free, and the account includes email campaigns with the first 10,000 emails free. You can also send from an existing Twilio, Vonage, Sinch or Bandwidth number. The weak points are cost at scale and depth: 4.9 cents per text is close to the credit bundles and far above Postscript, and the marketing automation is lighter than in Klaviyo or Omnisend. For a dentist, contractor or event organizer who texts a few times a year, though, it avoids a monthly bill entirely. We compared documented features and published prices; we did not send test campaigns.

   • ✓No monthly subscription or minimum on pay as you go
   • ✓Unlimited users at no extra cost
   • ✓Brand and use case verification included

   • ✕4.9 cents per SMS is high next to Postscript's per message rate
   • ✕A number still costs $10 per month after the first month
   • ✕Fewer marketing automation features than store-focused tools

   SMS price:

   4.9 cents per SMS at 1,000 messages

   Monthly plan:

   None required, pay as you go

   Local or toll-free number:

   $10 per month, 1 month free

   Users:

   Unlimited

   Max message length:

   918 standard characters

   Bottom line: TextMagic fits irregular senders who want no monthly minimum. Regular senders will usually pay less on a credit plan or a per message store tool.

   Visit textmagic.com ↗

9. 09

   

   Attentive

   7.5/10

   An SMS, MMS and RCS marketing platform for brands with usage-based, custom-quoted pricing.

   Price

   Check price

   See vendor pricing (USD check pending)

   US price check pending. Vendor pricing page

   Free plan

   No

   Value (40%)

   6.0

   Features (35%)

   9.4

   Ease of use (25%)

   7.4

   Best forLarge ecommerce brands that want managed SMS programs and AI products.

   Attentive is a major SMS platform for ecommerce brands, but it does not fit a small business shopping on price. Its pricing page explains that plans are tailored to message volume, subscriber list size, number of channels and AI products, and that billing is usage-based with no credit system. Messaging covers SMS, MMS and RCS, with a two-tap sign-up flow for list growth, and the vendor offers discounts for bundling channels or premium features. There is no published price, so you need a demo to learn what a message or a subscriber costs, and pricing tied to list size means a growing list raises the bill. Features are broad, which is why it scores well there, but the value score reflects the lack of public prices and the sales-led process. Small stores will get clearer numbers from Postscript or Omnisend. We compared documented features and published prices; we did not send test campaigns.

   • ✓Usage-based billing with no credit system
   • ✓Two-tap sign-up for list growth
   • ✓Bundle discounts across channels

   • ✕No public prices; you must book a demo for a quote
   • ✕Built for larger brands rather than small shops
   • ✕Cost depends on list size, so growth raises the bill

   Pricing:

   Custom, based on messages, list size, channels and AI products

   Billing model:

   Usage-based, no credits

   Channels:

   SMS, MMS, RCS

   Public price:

   Not published

   Setup:

   Sales-led demo

   Bottom line: Attentive suits established brands that want a managed, multi-channel SMS program. Small businesses comparing price per message should start elsewhere.

   Visit attentive.com ↗

Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.