Marketing & SEO · Ranked by price to features
10 Best Webinar Software for Small Business of 2026
By the Rankozo research desk · Updated November 10, 2026 · Next review December 25, 2026
GoTo Webinar is the best webinar software for small businesses in 2026, with 500 participants for $59 a month billed annually; Webex Webinars suits teams that need 1,000 attendees at $675 a year; WebinarJam is the cheapest verified option at $39 a month billed annually for 100 attendees.
- Tools ranked
- 10
- With free plan
- 1
- Cheapest paid plan
- WebinarJam, $39
- per month
By the numbers
- 7.8%Marketing budgets average 7.8% of company revenue in 2026, up from 7.7% in 2025, among CMOs in North America, the UK and Europe surveyed by Gartner.Gartner
- 9.0%US companies spend 9.0% of revenue on marketing in 2026, the lowest share in several years, according to The CMO Survey of US marketing leaders.The CMO Survey
- 1.7%Overall US marketing spending grew 1.7% over the 12 months before the January 2026 CMO Survey, the slowest growth since 2021.The CMO Survey
- 30.6%Paid media accounted for 30.6% of the average marketing budget in 2025, the largest category in Gartner's CMO Spend Survey.Gartner
- $294.6 billionUS internet advertising revenue reached $294.6 billion in 2025, a 13.9% increase on 2024.IAB and PwC
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| GoTo Webinar | 01 | 8.7 | 8.9 | $59per organizer per month | No |
| Webex Webinars | 02 | 8.6 | 9.0 | $56.25per license per month, billed yearly | No |
| Demio | 03 | 8.5 | 8.2 | $45per host per month | No |
| WebinarJam | 04 | 8.5 | 8.8 | $39per month | No |
| Zoom Webinars | 05 | 8.3 | 7.6 | Check price | No |
| ClickMeeting | 06 | 8.2 | 7.8 | Check price | No |
| Livestorm | 07 | 8.1 | 7.2 | Check price | No |
| EasyWebinar | 08 | 8.0 | 7.9 | $44per month | No |
| Contrast | 09 | 7.9 | 7.0 | $99per month | No |
| Riverside | 10 | 7.5 | 6.8 | $79per month | Yes |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for small teams that host a few webinars a month and choose a plan by two numbers: how many people can attend and what it costs each month. We compared documented features and published prices for ten webinar tools. Tools are ranked by value first, then features, then ease of use. Prices are in USD as shown on each vendor's pricing page on the check date; where the page showed another currency from our location, the price is marked pending and the value score is conservative.
The verdict
GoTo Webinar leads because its Reach plan gives one organizer a 500-participant room for $59 a month billed annually, the best balance of cap and price we could verify. Webex Webinars offers the biggest room for the money, 1,000 attendees for $675 a year, but only on a discounted yearly license. WebinarJam is the cheapest way in at $39 a month and adds sales tools and SMS reminders, with a 1-hour limit on Starter. Demio and Zoom Webinars are the easiest to run. ClickMeeting suits paid workshops, Livestorm suits uneven turnout with its per attendee credits, and EasyWebinar, Contrast and Riverside fit narrower needs such as monthly billing, content repurposing or podcast recording.
- 01Top value
GoTo Webinar
8.7/10A long-running webinar platform whose Reach plan gives one organizer rooms of up to 500 participants.
Price
$59per organizer per month
Reach from $59 per month billed annually ($69 monthly) for 1 organizer and up to 500 participants; the next plan up is $103 per month billed annually for 1,000
“Reach $69 $59 /month, billed annually SAVE 14%” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Value (40%)
- 8.9
- Features (35%)
- 8.5
- Ease of use (25%)
- 8.6
Best forSmall teams that want a 500-person room at a fixed monthly price with one host.
GoTo Webinar ranks first because its Reach plan pairs a 500-participant cap with a $59 monthly price on annual billing, or $69 paid month to month. For a small team running two or three webinars a month, that is enough room for most lead generation sessions without paying per attendee. Reach includes reporting and analytics, automated reminder and follow-up emails, polls, live Q&A and a mobile app for hosting on the go. The trade-offs show up when you need more than basics. Reach has a single organizer seat, so two people cannot run separate events. Cloud recordings, branded webinars with custom URLs, AI summaries and breakout rooms are reserved for the middle plan at $103 a month billed annually, which also lifts the cap to 1,000. Paid events need the Complete plan, which is quoted by sales. We compared documented features and published prices; we did not run test webinars.
- ✓500-person cap at $59 a month is one of the lowest costs per seat in this list
- ✓Pricing page shows USD with monthly and annual options
- ✓The $103 middle plan adds cloud recordings, AI summaries and breakout rooms for $103 a month billed annually
- ✕Reach includes only 1 organizer seat
- ✕Cloud recordings and custom URLs need the $103 middle plan
- ✕Paid events and source tracking are limited to the sales-quoted Complete plan
- Entry plan:
- Reach, $59 per month billed annually
- Attendee cap:
- 500 on Reach, 1,000 on the middle plan, 3,000 on Complete
- Organizer seats:
- 1 on Reach
- Monthly billing:
- $69 per month on Reach
Bottom line: GoTo Webinar gives small teams the most attendee room per dollar among the plans we could price. Budget for the $103 middle plan if you need cloud recordings.
- 02
Webex Webinars
8.6/10Cisco's webinar product, sold as an annual license for audiences of up to 1,000 attendees.
Price
$56.25per license per month, billed yearly
$675 per license per year (about $56.25 per month) for 1,000 attendees, shown at 75% off the $2,700 list price
“Webex Webinars 1,000 attendees 75% Off $2,700 $675 /license/year” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Value (40%)
- 9.0
- Features (35%)
- 8.6
- Ease of use (25%)
- 7.9
Best forTeams that need a large room and can pay for a year up front.
Webex Webinars is the strongest pick on raw capacity per dollar right now. The US pricing page lists a 1,000-attendee license at $675 a year, about $56.25 a month, shown as 75% off a $2,700 list price. That license includes unlimited webinars, branded registration pages, automated emails, live, simulive and on-demand streaming, practice sessions, breakout rooms, and closed captions with translation. Sessions can run up to 24 hours, and there are CRM connections for Salesforce and Eloqua. The catch for a small team is the commitment and the complexity. You pay for a year, the discount could end at renewal, and the product carries enterprise options such as FedRAMP authorization and HIPAA support that make the settings deeper than a small business needs. If you host a few webinars a month and value a big room, the price is hard to beat. We compared documented features and published prices; we did not run test webinars.
- ✓1,000-attendee cap for about $56.25 a month on the current offer
- ✓Captions and translation are included rather than sold as add-ons
- ✓Sessions can run up to 24 hours
- ✕The $675 price is a 75% discount on a $2,700 list price and may change
- ✕Sold only as a yearly license on the pricing page
- ✕The feature set is broad and takes longer to learn than simpler tools
- Entry price:
- $675 per license per year
- Attendee cap:
- 1,000
- Session length:
- 24 hours
- Billing:
- Yearly license
Bottom line: Webex Webinars is the cheapest way to a 1,000-attendee room while the discount lasts. Check the renewal price before you commit to a year.
- 03
Demio
8.5/10A browser-based webinar platform for marketing teams, with live, on-demand and automated events.
Price
$45per host per month
Starter $45 per month paid yearly ($63 monthly) for 1 host and a 50-attendee room; Growth from $117 per host per month paid yearly
“$45/mo Single Host / Paid Yearly” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.2
- Features (35%)
- 8.5
- Ease of use (25%)
- 8.9
Best forMarketers who want an easy interface and plan to grow into bigger rooms.
Demio is the easiest pick for a marketing team that wants a polished room without much setup. Starter costs $45 a month paid yearly or $63 monthly, with one host and a 50-attendee room. That is a small cap for the money compared with GoTo or WebinarJam, which is why Demio sits behind them on value. In return, Starter already covers live, series, on-demand and automated webinars, chats, polls, featured actions, handouts, engagement analytics, registration source tracking and branded rooms and emails. Sessions can run 3 hours with 4 people on stage. Growth starts at $117 per host a month paid yearly and offers rooms from 150 up to 3,000 attendees. Native HubSpot, Salesforce and Marketo integrations are part of Premium, while Zapier works on every plan. The 14-day trial includes Growth features but limits sessions to 20 attendees and 1 hour. We compared documented features and published prices; we did not run test webinars.
- ✓Starter includes on-demand and automated webinars
- ✓3-hour sessions and 4 people on stage on Starter
- ✓14-day trial with Growth features
- ✕Starter caps the room at 50 attendees
- ✕Starter is limited to one host
- ✕HubSpot and Salesforce integrations need the Premium plan
- Entry plan:
- Starter, $45 per month paid yearly
- Attendee cap:
- 50 on Starter; Growth rooms from 150 to 3,000
- Session limit:
- 3 hours on Starter
- Trial:
- 14 days, 20 attendees
Bottom line: Demio is a comfortable, well-equipped tool for small audiences. Check whether 50 seats is enough before choosing Starter.
- 04
WebinarJam
8.5/10A sales-focused webinar tool with live offers, email and SMS reminders, and plans priced by attendee cap.
Price
$39per month
Starter $39 per month billed annually ($49 monthly) for 100 attendees; Basic $79 per month billed annually for 500
“Starter 100 Attendees $49/mo $39 /mo (billed annually)” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.8
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.2
Best forCourse sellers and coaches who want the lowest entry price and on-screen offers.
WebinarJam has the cheapest verified entry plan here. Starter costs $39 a month on annual billing or $49 month to month and allows 100 attendees per webinar with unlimited webinars. The step up, Basic, costs $79 a month billed annually and raises the cap to 500 attendees with 2 hosts and a 2-hour limit. Even Starter includes live chat, customizable pages, an email and SMS reminder system, live offer displays, polls, video injections, an on-screen whiteboard and broadcasting to Facebook and YouTube. That mix suits people who sell courses or coaching on the call. The limits are real, though. Starter webinars end at 1 hour, which is tight for a training session with Q&A, and there is only one host. The trial is 14 days for $1, backed by a 30-day money back guarantee. We compared documented features and published prices; we did not run test webinars.
- ✓Lowest verified entry price in this list at $39 a month billed annually
- ✓Basic plan lifts the cap to 500 attendees and 2 hosts for $79 a month billed annually
- ✓Includes SMS reminders, which many rivals charge extra for
- ✕Starter webinars are capped at 1 hour
- ✕Starter includes only 1 host
- ✕The 14-day trial costs $1 rather than being free
- Entry plan:
- Starter, $39 per month billed annually
- Attendee cap:
- 100 on Starter, 500 on Basic
- Max duration:
- 1 hour on Starter, 2 hours on Basic
- Trial:
- 14 days for $1
Bottom line: WebinarJam is the low-cost choice for selling on webinars. Plan on Basic if your sessions run past an hour.
- 05
Zoom Webinars
8.3/10Zoom's broadcast-style webinar product for audiences of 500 and up, sold per user license.
- Free plan
- No
- Value (40%)
- 7.6
- Features (35%)
- 8.7
- Ease of use (25%)
- 9.0
Best forTeams whose speakers and attendees already use Zoom.
Zoom Webinars is the default many teams reach for because hosts and guests already know the app. The entry Webinars plan covers events of up to 500 attendees with chat, reactions, polls and Q&A, custom backgrounds, AI-generated smart chapters on recordings and downloadable performance reports that connect to marketing tools. Webinars Plus adds pre-recorded sessions that run as if live, a private backstage for speakers, pro layouts and AI-written event pages, and the Events tier adds multi-session virtual events with ticketing and networking. Pricing is per user per month billed annually, so each host needs a license. From our location the pricing page showed prices only in Polish zloty, so we have not verified a USD figure and the value score is conservative. If your team already pays for Zoom Workplace, ask about bundling before buying a separate webinar seat. We compared documented features and published prices; we did not run test webinars.
- ✓Familiar interface for most speakers and attendees
- ✓500-attendee cap on the entry Webinars plan
- ✓Clear upgrade path to Webinars Plus and Events
- ✕USD price not verified from our location
- ✕Licensed per user, so each host needs a seat
- ✕Simulive and backstage features need the higher Webinars Plus plan
- Entry plan:
- Webinars, up to 500 attendees
- Billing:
- Per user per month, billed annually
- Higher tiers:
- Webinars Plus and Events
- Price check:
- USD pending
Bottom line: Zoom Webinars is the easiest option for audiences that already use Zoom. Confirm the USD price for your seat count before buying.
- 06
ClickMeeting
8.2/10A browser-based webinar platform with paid webinars, tests and automation on plans sized by attendee count.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.8
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.4
Best forEducators and trainers who want to sell tickets or run quizzes in small rooms.
ClickMeeting suits small teams that teach or sell access to their sessions. The entry Essential plan starts with 50 attendees and already includes paid webinars with tickets, discount codes and donations, tests, quizzes and a whiteboard, email automation that sends leads to your CRM, 2 presenters, 5 breakout rooms and 2 hours of recording storage. Standard adds automated and on-demand webinars, automated follow-ups with the recording, certificates, live transcription, a recording paywall and a REST API. Pro raises the room toward 1,000 attendees and adds AI summaries. Everything runs in the browser, and the 14-day trial needs no card. The pricing page showed Polish zloty from our location, so we have not verified a USD price, and the value score is held back until we can. Attendee tiers are chosen per plan, which makes it easy to match the cap to your real audience. We compared documented features and published prices; we did not run test webinars.
- ✓Paid webinars are available on the entry Essential plan
- ✓Runs in the browser with no installation
- ✓14-day trial with no card required
- ✕USD price not verified from our location
- ✕Essential starts at 50 attendees and 2 presenters
- ✕Automated webinars need the Standard plan
- Plans:
- Essential, Standard, Pro, Enterprise
- Attendee cap:
- From 50 on Essential; up to 10,000 on Enterprise
- Trial:
- 14 days, no card required
- Price check:
- USD pending
Bottom line: ClickMeeting is a strong fit for paid workshops and training. Check the USD price for your attendee tier first.
- 07
Livestorm
8.1/10A browser-based webinar platform that charges per attendee credit instead of a fixed attendee cap.
- Free plan
- No
- Value (40%)
- 7.2
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.8
Best forTeams with uneven attendance who would rather pay for actual attendees.
Livestorm prices differently from the rest of this list. Instead of a fixed room size, you buy attendee credits and spend them across webinars, with one credit used for each unique participant per session over a 12-month period. Team members are not counted, and the Pro plan includes unlimited events, unlimited recording, unlimited team members and sessions of up to 4 hours. For a small team with a handful of webinars a month, this can be cheaper than a 500-seat plan you never fill, but replay and on-demand viewers also use credits, so popular recordings raise the bill. The pricing page showed euros from our location, so we have not verified a USD price per credit and the value score is conservative. Native HubSpot, Salesforce, Marketo and Pardot integrations are listed as Enterprise only, which matters for B2B teams. We compared documented features and published prices; we did not run test webinars.
- ✓Team members never count toward attendee credits
- ✓Unlimited events and team members on Pro
- ✓Runs in the browser for hosts and attendees
- ✕USD price not verified; the page showed euros from our location
- ✕Credits count replay and on-demand viewers too
- ✕HubSpot, Salesforce and Marketo integrations are Enterprise only
- Pricing model:
- Per attendee credit, 12-month period
- Session length:
- Up to 4 hours on Pro
- Team members:
- Unlimited
- Price check:
- USD pending
Bottom line: Livestorm fits teams whose audience size swings from session to session. Estimate yearly attendees, including replays, before buying credits.
- 08
EasyWebinar
8.0/10A webinar tool for live and automated funnels, with AI-built registration pages and a built-in CRM on higher plans.
Price
$44per month
Launch $44 per month billed monthly for 50 live attendees; Growth $116 per month for 200
“Launch Run live webinars and validate an offer before you automate it. $ 44 /month billed monthly” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Free trial
- 7 days
- Value (40%)
- 7.9
- Features (35%)
- 8.0
- Ease of use (25%)
- 8.1
Best forSolo sellers who want month to month billing for small live sessions.
EasyWebinar is the cheapest month to month option we verified. Launch costs $44 a month billed monthly, allows 50 live attendees and includes session replays for up to 250 viewers, which helps if most of your audience watches later. Launch also includes 2 AI funnels a month that draft a script, registration page, thank-you page, emails, polls and a call to action, plus ActiveCampaign, Kit and Zapier connections. The automation the brand is known for starts higher up: Growth at $116 a month adds automated, simulive and evergreen webinars, multistreaming, built-in checkout and the EasyCRM, with 200 live attendees. Pro at $198 a month reaches 500 live attendees. The annual toggle advertises 2 months free, and the page was running a time-limited Pro offer when we checked. The 7-day trial is shorter than most rivals. We compared documented features and published prices; we did not run test webinars.
- ✓$44 monthly price with no annual commitment needed
- ✓AI funnel builder included from Launch
- ✓Growth adds paid webinars and a built-in CRM
- ✕Launch caps live attendees at 50
- ✕Automated webinars start on the $116 Growth plan
- ✕Trial is only 7 days
- Entry plan:
- Launch, $44 per month billed monthly
- Live attendees:
- 50 on Launch, 200 on Growth, 500 on Pro
- Replay viewers:
- Up to 250 on Launch
- Trial:
- 7 days
Bottom line: EasyWebinar is a fair pick for small live sessions on a monthly plan. Budget for Growth if you want evergreen automation.
- 09
Contrast
7.9/10A modern webinar platform priced by monthly registrants, with AI tools that turn sessions into clips and articles.
Price
$99per month
Pro from $99 per month billed yearly for 100 registrants a month, with 250 and 500 registrant tiers
“$99/mo Save $360” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Value (40%)
- 7.0
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.9
Best forContent-led B2B teams that want unlimited hosts and repurposed content.
Contrast is the most content-focused tool here. Pro starts at $99 a month billed yearly and is sized by registrants per month, with 100, 250 and 500 tiers on the pricing page. That is an expensive way to buy audience size compared with GoTo or Webex, which is why Contrast ranks low on value. What you get is a clean setup with unlimited team members, hosts and speakers, unlimited live and pre-recorded webinars, branded rooms with your fonts and colors, reminder emails with calendar invites, and chat, Q&A, polls and CTAs tracked to your CRM. Repurpose AI and Clip AI turn each session into written content and subtitled clips, which helps a small team get more out of a few webinars a month. Pro webinars are capped at 2 hours, and concurrent events, webhooks and the API sit on the sales-led Advanced plan. We compared documented features and published prices; we did not run test webinars.
- ✓Unlimited team members, hosts and speakers on Pro
- ✓Pricing page lets you switch to USD
- ✓AI repurposing tools included on Pro
- ✕Pro starts at 100 registrants a month, a low cap for $99
- ✕Webinars are limited to 2 hours on Pro
- ✕Concurrent events and webhooks need the sales-led Advanced plan
- Entry plan:
- Pro, $99 per month billed yearly
- Cap:
- 100, 250 or 500 registrants per month
- Session length:
- Up to 2 hours on Pro
- Team members:
- Unlimited
Bottom line: Contrast suits B2B teams that treat each webinar as a content source. It is not the cheapest way to reach a big audience.
- 10
Riverside
7.5/10A recording studio for podcasts and video that adds live webinar hosting on its Webinar plan.
Price
$79per month
Webinar plan $79 per month billed annually ($99 monthly) for webinars with up to 100 registrants; free plan covers recording only
“Webinar + Live Studio $99 $79 /mo” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 6.8
- Features (35%)
- 7.6
- Ease of use (25%)
- 8.6
Best forCreators who already record with Riverside and run small webinars.
Riverside started as a remote recording studio, and its Webinar plan adds live hosting on top. The plan costs $79 a month billed annually or $99 monthly and includes webinars with up to 100 registrants, pre-recorded sessions streamed as live, recurring webinars with no time limits, unlimited sessions, a lead capture tool, branded registration forms, embedding on your site, email reminders and follow-ups, Q&A, live call-ins, polls, analytics and a HubSpot integration. It also keeps everything from the lower recording plans, such as 4K video and separate audio and video tracks, which is useful if you cut webinars into podcast episodes or clips. The weak point is audience size: 100 registrants is the smallest cap in this list relative to price, and moving up means the sales-quoted Business plan. Riverside's free plan is real but covers recording, not webinars. We compared documented features and published prices; we did not run test webinars.
- ✓Studio-quality recording for repurposing webinar content
- ✓No time limits and unlimited sessions on the Webinar plan
- ✓14-day free trial
- ✕100-registrant cap is small for $79 a month
- ✕The free plan does not include webinar tools
- ✕Larger audiences need the sales-quoted Business plan
- Webinar plan:
- $79 per month billed annually
- Registrant cap:
- 100 on Webinar, up to 10,000 on Business
- Free plan:
- Yes, for recording only
- Trial:
- 14 days
Bottom line: Riverside makes sense if you already record content with it. For webinars alone, other tools give more attendees for the money.
What to check before you pay
Divide the price by the attendee cap
Entry plans vary widely in room size. GoTo Webinar Reach allows 500 participants for $59 a month billed annually, WebinarJam Starter allows 100 for $39, Demio Starter allows 50 for $45, and Contrast Pro allows 100 registrants a month for $99. A plan that looks cheap can cost more per seat than one twice its price.
Check session length and host seats
Entry plans often limit how long a webinar can run and how many people can start events. WebinarJam Starter ends sessions at 1 hour, Contrast Pro at 2 hours and Demio Starter at 3 hours. GoTo Reach, Demio Starter and WebinarJam Starter each include 1 host or organizer, so two people cannot run separate events at the same time.
Know what the cap counts
Vendors measure audience size differently. GoTo, WebinarJam and Demio cap live attendees per webinar, Contrast and Riverside count registrants, and Livestorm charges one credit for each unique participant per session, including replay and on-demand viewers. Registrant caps fill faster than attendee caps because not everyone who signs up shows up.
Compare annual and monthly prices
Annual billing saves a lot. GoTo Reach is $59 a month billed annually against $69 monthly, WebinarJam Starter is $39 against $49, and Demio Starter is $45 against $63. Webex sells its webinar license by the year only. If you host webinars for only part of the year, EasyWebinar's $44 monthly Launch plan avoids a long commitment.
FAQ
What is the cheapest webinar software for a small business?
Among verified USD prices, WebinarJam Starter is the cheapest at $39 a month billed annually for 100 attendees, or $49 billed monthly. EasyWebinar Launch is the cheapest month to month plan at $44 for 50 live attendees.
Which webinar plan gives the most attendees for the money?
Webex Webinars lists a 1,000-attendee license at $675 a year, about $56.25 a month, on a 75% discount. Without a yearly commitment to a promotional price, GoTo Webinar Reach gives 500 participants for $59 a month billed annually.
Is there free webinar software for small businesses?
None of the ten tools here offers a permanent free plan that hosts webinars. Riverside has a free plan for recording only, and most vendors offer trials, such as 14 days at Demio and ClickMeeting and 7 days at EasyWebinar.
Do I need a separate seat for each host?
Often, yes. GoTo Webinar Reach, Demio Starter and WebinarJam Starter include 1 host or organizer, and Zoom Webinars is licensed per user. Contrast and Livestorm include unlimited team members on their entry paid plans.
How long can a webinar run on entry plans?
WebinarJam Starter allows 1 hour, Contrast Pro 2 hours, Demio Starter 3 hours and Livestorm Pro 4 hours. Webex Webinars allows sessions of up to 24 hours, and Riverside's Webinar plan lists no time limits.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
More rankings