Software & SaaS · Ranked by price to features
9 Best Website Builders for Small Business of 2026
By the Rankozo research desk · Updated November 10, 2026 · Next review December 25, 2026
Wix is the best website builder for local businesses that need booking, payments and a small store in 2026, with Core at $29 per month billed yearly; Square Online suits shops and cafes already on Square, with a free tier and Plus at $49 per location; Hostinger Website Builder is the cheapest at $1.99 per month on a 48-month term that renews at $10.99.
- Tools ranked
- 9
- With free plan
- 6
- Cheapest paid plan
- Hostinger Website Builder, $1.99
- per month
By the numbers
- $168 billionWorldwide enterprise spending on cloud infrastructure services reached $168 billion in the third quarter of 2026, up 55% year over year.Synergy Research Group
- 26%Amazon held 26% of the worldwide cloud infrastructure market in the third quarter of 2026, ahead of Microsoft at 19% and Google at 16%.Synergy Research Group
- $1.3 billionGoDaddy's revenue was $1.3 billion in the third quarter of 2026, up 6% year over year.GoDaddy
- $1,285 millionDigitalOcean ended the third quarter of 2026 with $1,285 million of annual run-rate revenue, up 40%.DigitalOcean
- $340.2 billionUS retail ecommerce sales were $340.2 billion in the second quarter of 2026, seasonally adjusted, up 3.8% from the first quarter.US Census Bureau
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Wix | 01 | 8.8 | 8.3 | $17per month | Yes |
| Square Online | 02 | 8.5 | 8.8 | $49per location per month | Yes |
| Hostinger Website Builder | 03 | 8.4 | 9.2 | $1.99per month | No |
| Squarespace | 04 | 8.3 | 7.6 | Check price | No |
| Shopify | 05 | 8.2 | 7.4 | $29per month | No |
| WordPress.com | 06 | 8.2 | 8.7 | $4per month | Yes |
| Jimdo | 07 | 8.1 | 8.4 | Free plan | Yes |
| GoDaddy Website Builder (Airo) | 08 | 7.9 | 7.8 | Free plan | Yes |
| Webflow | 09 | 7.2 | 6.9 | $15per site per month | Yes |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for owners of local businesses, such as salons, cafes, trades and small shops, who need a website that can take bookings, accept payments or sell a few products at a monthly cost they can predict. Builders are ranked by value first (40%), then features (35%) and ease of use (25%). Prices are the cheapest paid plan in USD as shown on the vendor's page on the check date. Squarespace, Jimdo and GoDaddy showed local currency to our checker, so their prices are marked pending.
The verdict
Wix is the best overall pick because its Core plan at $29 per month billed yearly bundles scheduling, payments and basic eCommerce. Square Online is the best value for businesses that already sell in person with Square, since its free tier has no monthly fee. Hostinger Website Builder is the cheapest way to get online if you prepay 48 months, and Squarespace is the strongest choice for design-led service businesses that invoice clients.
- 01Top value
Wix
8.8/10A drag-and-drop website builder with bookings, payments and an online store on its Core plan and above.
Price
$17per month
Free plan; Light from $17 per month and Core with payments from $29 per month, billed yearly
“Light Get the basics Accessibility Text $ 17” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 8.3
- Features (35%)
- 9.3
- Ease of use (25%)
- 8.8
Best forLocal service businesses that want booking, payments and a small shop under one subscription.
For a local business that needs appointments, deposits and a few products online, Wix puts all three in one plan. The plan page lists scheduling and services, payment acceptance and basic eCommerce on Core at $29 per month on a yearly subscription, alongside 50 GB of storage and 5 site collaborators. Light at $17 is cheaper but leaves out payments and scheduling, so most service businesses should budget for Core from the start. Business at $39 moves to standard eCommerce and 100 GB. Wix also sells a POS system and a mobile app, which helps shops that sell at a counter and online from the same catalog. Templates number more than 2,000, and the AI builder can produce a first draft from a prompt. Wix notes that its USD prices are shown for reference, vary by location and are for yearly plans paid in full. We compared documented features and published prices, not live builds.
- ✓One plan covers a site, bookings and a small store
- ✓Permanent free plan for building before you pay
- ✓14-day money-back guarantee
- ✕Light cannot accept payments or take bookings
- ✕Wix states that prices and currency vary by location
- ✕The free domain covers the first year only
- Plans:
- Free, Light, Core, Business, Business Elite
- Core:
- $29 per month billed yearly, adds payments, eCommerce and scheduling
- Business:
- $39 per month billed yearly, 100 GB storage
- Storage on Core:
- 50 GB
- Collaborators:
- 2 on Light, 5 on Core, 10 on Business
- Refunds:
- 14-day money-back guarantee
Bottom line: Wix is the most complete pick for a local business that wants bookings, payments and a small store without add-ons. Plan on Core at $29 per month, since Light cannot take payments.
- 02
Square Online
8.5/10A website and online store builder tied to Square payments, POS and item library.
Price
$49per location per month
Free plan with processing fees only; Square Plus from $49 per location per month
“With Square Plus and Square Premium, the monthly fee applies to each location you run. $0/mo. per location $49/mo. per location $149/mo. per location” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Free trial
- 30 days
- Value (40%)
- 8.8
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.6
Best forCafes, restaurants and retail shops that already take card payments with Square.
Square Online suits a business that sells in person first and wants the website to share the same stock and payments. The free tier has no monthly subscription cost: Square says you pay only processing fees when you take a payment, and it still includes a website builder with SEO tools and pickup, local delivery and shipping. Square Plus at $49 per location per month adds expanded site customization, advanced item settings, QR code ordering and subscriptions, and Square Premium at $149 adds real-time shipping rates, advanced reporting and 24/7 phone support. Checkout accepts Apple Pay, Google Pay, Cash App Pay and Afterpay, and discounts created at the POS apply online too. The trade-off is design flexibility and per-location billing, which adds up for chains. We compared documented features and published prices, not live builds.
- ✓Square Free has no monthly fee, only processing fees
- ✓Online and in-person sales share one catalog
- ✓30-day free trial of Square Plus and Square Premium
- ✕Paid plans are charged per location
- ✕Design options are narrower than general-purpose builders
- ✕Expanded site customization and custom code need a paid plan
- Plans:
- Square Free, Square Plus, Square Premium, Square Pro
- Square Plus:
- $49 per month per location
- Square Premium:
- $149 per month per location
- International cards:
- Additional 1.5% fee
- Free trial:
- 30 days on Plus and Premium
- Fulfillment:
- Pickup, local delivery and shipping
Bottom line: Square Online is the lowest-cost way for a shop or cafe already on Square to sell online, since the free tier has no monthly fee. Upgrade only when you need its paid ordering and customization features.
- 03
Hostinger Website Builder
8.4/10A low-cost drag-and-drop and AI builder bundled with hosting, a domain and email.
Price
$1.99per month
Premium from $1.99 per month on a 48-month term, renewing at $10.99 per month
“$ 12.99 $ 1.99 /mo Choose plan Today you pay $95.52 for 48 months. Renews at $10.99/mo for the same term.” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Value (40%)
- 9.2
- Features (35%)
- 7.4
- Ease of use (25%)
- 8.7
Best forBudget-minded owners who can prepay for several years and need a simple site or small store.
Hostinger Website Builder is the cheapest way in this list to get a business site live, provided you pay for the full term upfront. Premium shows $1.99 per month, but the page states you pay $95.52 for 48 months and that it renews at $10.99 per month for the same term. That plan covers up to 3 websites, 2 mailboxes per site and a custom domain, both free for the first year, plus 900+ templates. Local businesses that want a store should look at Unlimited instead, which is the plan that lists ecommerce, at $2.79 per month for 48 months and $16.99 on renewal, with unlimited websites and priority 24/7 support. Booking and appointment tools are not on the plan list, so service businesses may need a third-party scheduler. We compared documented features and published prices, not live builds.
- ✓Lowest entry price in this list
- ✓Hosting, domain and email included in one bill
- ✓30-day money-back guarantee
- ✕The $1.99 rate needs $95.52 upfront for 48 months
- ✕Ecommerce is listed on Unlimited, not Premium
- ✕Premium renews at $10.99 per month
- Premium:
- $1.99 per month for 48 months, then $10.99
- Unlimited:
- $2.79 per month for 48 months, then $16.99
- Ecommerce:
- Available on Unlimited and Cloud Startup
- Templates:
- 900+
- Email:
- 2 mailboxes per site on Premium, free for 1 year
- Refunds:
- 30-day money-back guarantee
Bottom line: Hostinger is the best value if you prepay and keep the site simple. Choose Unlimited if you plan to sell online, and budget for the renewal rate.
- 04
Squarespace
8.3/10A template-led website builder with online stores, invoicing, scheduling and email campaigns.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.6
- Features (35%)
- 8.9
- Ease of use (25%)
- 8.7
Best forAppearance-focused service businesses such as studios, salons and consultants.
Squarespace fits a local business where the look of the site helps win clients, such as a photographer, salon or interior designer. Every plan can sell an unlimited number of products and services, and branded invoices are included for free on all plans. The entry Basic plan allows up to 2 contributors and charges a 2% online store transaction fee on products, services and donations, plus 7% on digital content and memberships; Core removes the 2% fee and adds unlimited contributors, advanced analytics and CSS and JavaScript customization. Squarespace also sells scheduling and email campaign products, so bookings can live on the same account. There is a 14-day free trial but no permanent free plan. The pricing page showed local currency to our checker, so the USD price is pending. We compared documented features and published prices, not live builds.
- ✓Strong templates for design-led brands
- ✓Invoicing included on every plan
- ✓14-day free trial
- ✕Basic charges a 2% online store transaction fee
- ✕Digital content and memberships carry a 7% fee on Basic
- ✕No permanent free plan
- Plans:
- Basic, Core, Advanced
- Store fee on Basic:
- 2%, 0% on Core and Advanced
- Contributors:
- Up to 2 on Basic, unlimited on Core
- Free trial:
- 14 days
- Domain:
- Free for 1 year on annual plans
- USD price:
- Pending, page showed local currency
Bottom line: Squarespace is the best-looking option for service businesses that sell or invoice online. Move to Core once sales grow, since Basic takes a 2% cut.
- 05
Shopify
8.2/10A full ecommerce platform for online stores that also sells in person and in AI chats.
Price
$29per month
Basic from $29 per month billed yearly; 3-day free trial, then $1 per month for 3 months
“The most popular plan, Shopify Basic, costs $29 per month when billed annually.” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Free trial
- 3 days
- Value (40%)
- 7.4
- Features (35%)
- 9.2
- Ease of use (25%)
- 8.2
Best forShops whose main goal is selling products online rather than taking bookings.
Shopify is the platform to choose when products, not appointments, are the main business. Its own tutorial states that plans begin with a three-day free trial, that the first three months then cost $1 per month, and that Shopify Basic costs $29 per month when billed annually. The pricing page describes Basic as being for solo entrepreneurs, with selling online, in person and in AI chats, plus a built-in AI assistant, while the Grow tier adds lower card rates and up to 5 staff accounts. For a local shop that also wants a booking calendar, no booking calendar appears among the plan features, so expect to add a separate tool. There is no permanent free plan. The pricing page showed local currency to our checker, so the USD price comes from Shopify's own tutorial. We compared documented features and published prices, not live builds.
- ✓The deepest store feature set in this list
- ✓Card rates drop on higher plans
- ✓Low-cost first three months
- ✕No free plan
- ✕No booking calendar listed among plan features
- ✕Highest entry price among the builders here
- Basic:
- $29 per month billed yearly
- Free trial:
- 3 days, then $1 per month for 3 months
- Plans:
- Basic, Grow and higher tiers
- Sales channels:
- Online, in person and AI chats
- USD source:
- Shopify's own tutorial page
Bottom line: Shopify is the strongest choice for product-led local shops that expect to grow online sales. Service businesses get more for less from Wix or Square Online.
- 06
WordPress.com
8.2/10Hosted WordPress with plans that add payments, plugins and a WooCommerce store as you move up.
Price
$4per month
Free plan; Personal from $4 per month and Premium with payments from $8 per month, billed yearly
“Personal Build your presence with a site you can customize. US$ 9 US$ 4” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 8.7
- Features (35%)
- 8.0
- Ease of use (25%)
- 7.6
Best forBusinesses that publish often and want room to grow into plugins or WooCommerce.
WordPress.com gives a small business a cheap starting point and a long runway. Personal costs $4 per month billed yearly and removes ads, while Premium at $8 per month billed yearly is the plan that accepts payments and adds all premium themes and 13 GB of storage. Business and Commerce move into plugins and WooCommerce; the vendor's FAQ says Commerce includes unlimited products, abandoned cart emails, inventory management and selling in 60+ countries with 0% transaction fees, and that Business also has 0% fees for WooCommerce payments without those premium store extensions. Commerce costs $45 per month billed yearly. Every plan includes malware detection and removal, a firewall and DDoS protection. A booking calendar is not listed on the plans, so service businesses should price in a separate scheduler. We compared documented features and published prices, not live builds.
- ✓Low yearly prices with 2- and 3-year discounts
- ✓Unlimited pages, posts, users and visitors
- ✓Clear upgrade path to a full WooCommerce store
- ✕Payments start on Premium, not Personal
- ✕The full store stack sits on Commerce at $45 per month billed yearly
- ✕More settings to learn than single-purpose builders
- Personal:
- $4 per month billed yearly, $9 monthly
- Premium:
- $8 per month billed yearly, accepts payments
- Commerce:
- $45 per month billed yearly
- Storage on Premium:
- 13 GB
- Commerce storage:
- 50 GB
- Domain:
- Free for one year on yearly plans
Bottom line: WordPress.com is the best low-cost choice for content-heavy local businesses that may later need a full store. Pick Premium if you only need to take payments.
- 07
Jimdo
8.1/10A website builder for the self-employed and micro-businesses with bookings, payment links and a shop.
- Free plan
- Yes
- Value (40%)
- 8.4
- Features (35%)
- 7.3
- Ease of use (25%)
- 8.8
Best forSole traders who want bookings and payments with fixed, flat pricing.
Jimdo is built for one-person businesses that want to know exactly what they will pay. Its pricing page says there are no credits or tokens to add and no sales commissions, and that Jimdo takes 0% commission on sales, bookings and payment links on every plan, though JimdoPay card payments carry a processing fee. The free plan has no time limit and includes a website, bookings and payments, while paid plans add a custom domain, invoices and a shop. Terms run monthly, 12 months or 24 months, and first-term discounts and the free domain apply to the first term only. Support reply targets range from 2 working days on Start to 12 hours on Unlimited. The page showed prices in euros with VAT to our checker, so the USD price is pending. We compared documented features and published prices, not live builds.
- ✓0% commission on sales, bookings and payment links
- ✓No AI credits or tokens to buy
- ✓Priced per business, not per seat
- ✕Card payments through JimdoPay carry a processing fee
- ✕Prices showed in euros with VAT to our checker
- ✕Support reply times on Start are up to 2 working days
- Plans:
- Free, Start, Grow, Complete, Unlimited
- Commission:
- 0% on sales, bookings and payment links
- Terms:
- Monthly, 12-month or 24-month
- AI:
- Companion AI, 25 messages a day
- Free plan:
- Website, bookings and payments, no time limit
Bottom line: Jimdo is a sensible pick for sole traders who want bookings and payments without commissions or credits. Confirm the USD price on the vendor page before you buy.
- 08
GoDaddy Website Builder (Airo)
7.9/10An AI website builder that generates sites, stores and booking tools from a prompt, hosted by GoDaddy.
- Free plan
- Yes
- Value (40%)
- 7.8
- Features (35%)
- 7.6
- Ease of use (25%)
- 8.6
Best forOwners who already buy domains from GoDaddy and want a site generated by AI.
GoDaddy's builder, now run through Airo, starts from a description of your business and drafts pages, sections, sample copy and images, then lets you keep editing by chat or by hand. Its page says you can start free with 50 AI credits per month and no credit card, and that any yearly plan includes a free domain. GoDaddy lists online stores with connected payments and built-in SEO, appointment and scheduling sites, and portfolios and blogs among the things Airo can build, and publishing includes GoDaddy hosting, SSL, forms and analytics. The code can be exported at any time, which is unusual for a hosted builder. The trade-off is that generation is metered by AI credits, and plan prices showed in local currency to our checker, so the USD price is pending. We compared documented features and published prices, not live builds.
- ✓Start free with 50 AI credits a month and no card
- ✓Free domain with any yearly plan
- ✓Domains, email and site in one account
- ✕AI credits limit how much you can generate
- ✕Plan prices showed in local currency to our checker
- ✕Fewer documented store limits than ecommerce-first tools
- Free start:
- 50 AI credits per month, no credit card
- Domain:
- Free with a yearly plan
- Builds:
- Websites, online stores, web apps, portfolios, blogs
- Publishing:
- GoDaddy hosting, SSL, forms and analytics
- Code:
- Exportable at any time
Bottom line: GoDaddy suits owners who want an AI-generated site next to their GoDaddy domain and email. Check the credit limits and the USD plan price before committing.
- 09
Webflow
7.2/10A visual site builder for designers, with separate site and ecommerce plans.
Price
$15per site per month
Free Starter plan; Basic from $15 per month billed yearly, ecommerce from $29
“Basic For simple sites that don't need a CMS. $ 15 /mo billed yearly” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 6.9
- Features (35%)
- 8.0
- Ease of use (25%)
- 6.4
Best forBusinesses with a designer or agency who want full layout control.
Webflow gives the most control over layout and interactions, which makes it a good fit when a designer builds the site and the owner only edits content. Basic costs $15 per month billed yearly and suits simple sites without a CMS, with a custom domain, 300 static pages and unlimited form submissions; Premium at $25 adds the Webflow CMS. Selling needs a separate ecommerce plan: Standard is $29 per month billed yearly for 500 items with a 2% transaction fee, and Plus is $74 with 5,000 items and no fee. Webflow states all prices are in USD, per site, per month, plus taxes. For a local business, the gaps are booking, which Webflow does not provide natively, and the learning curve, which is steeper than drag-and-drop builders. We compared documented features and published prices, not live builds.
- ✓The most design freedom in this list
- ✓Custom cart and checkout pages
- ✓Free Starter plan on a webflow.io subdomain
- ✕Ecommerce Standard charges a 2% transaction fee
- ✕No built-in booking tool
- ✕A steeper learning curve than the other builders
- Basic:
- $15 per month billed yearly, no CMS
- Premium:
- $25 per month billed yearly, with CMS
- Ecommerce Standard:
- $29 per month billed yearly, 500 items, 2% fee
- Ecommerce Plus:
- $74 per month billed yearly, 0% fee
- Pricing basis:
- USD, per site, per month, plus taxes
Bottom line: Webflow is worth it when a designer will build and maintain the site. Owners doing it themselves who need bookings will find Wix or Squarespace simpler.
What to check before you pay
Find the plan that actually takes payments
The cheapest tier often cannot sell. Wix Light at $17 has no payments or scheduling, which start on Core at $29. WordPress.com accepts payments from Premium at $8 per month billed yearly, not Personal. Hostinger lists ecommerce on Unlimited rather than Premium. Price the plan that covers bookings or checkout, not the headline rate.
Add up transaction and processing fees
Some builders take a cut on top of card processing. Squarespace Basic charges a 2% online store fee and Webflow Ecommerce Standard charges 2%, while Squarespace Core, Webflow Plus and WordPress.com Business and Commerce list 0%. Jimdo takes 0% commission but charges processing on JimdoPay. Estimate a month of sales and compare.
Check how bookings are handled
Wix includes scheduling on Core and above, Jimdo includes bookings even on its free plan, and Squarespace sells its own scheduling product. Shopify and WordPress.com do not list a native booking calendar, and Webflow has no native booking. A separate scheduler adds another monthly fee.
Read the renewal and term rules
Low intro prices often need a long prepaid term. Hostinger Premium is $1.99 per month only on a 48-month term costing $95.52 upfront, and it renews at $10.99. Jimdo applies first-term discounts and the free domain to the first term only. Free domains on Wix, Squarespace and WordPress.com also cover one year.
Watch per-location and per-site billing
Square Plus and Premium charge the monthly fee for each location, so a business with three locations pays three times. Webflow prices each site separately. Single-location businesses are unaffected, but multi-site owners should multiply before comparing.
FAQ
What is the best website builder for a small business?
Wix is our top pick for local businesses because Core at $29 per month billed yearly includes scheduling, payments and basic eCommerce. Square Online is the best value for shops already using Square, and Squarespace suits design-led service businesses.
Which website builder is cheapest for a small business?
Hostinger Website Builder Premium costs $1.99 per month on a 48-month term, paid as $95.52 upfront, and renews at $10.99 per month. Square Online has a free tier with no monthly fee, where you pay only processing fees on sales.
Which builders include online booking?
Wix includes scheduling and services from Core, and Jimdo includes bookings on every plan, including Free. Squarespace sells a scheduling product, GoDaddy's Airo can build appointment sites, while Shopify and WordPress.com do not list native booking on their plans.
Do website builders take a cut of my sales?
Some do. Squarespace Basic charges a 2% online store fee and Webflow Ecommerce Standard charges 2%, while Squarespace Core and Webflow Plus charge 0%. Jimdo takes 0% commission. Card processing fees apply on top in every case.
Is Shopify or Wix better for a local business?
Wix is better when appointments and services matter, since scheduling is built into Core at $29 per month billed yearly. Shopify is better for product-led shops, with Basic at $29 per month billed annually and a deeper store toolkit, but it does not list a booking calendar.
How did you rank these website builders?
We scored each builder on value (40%), features (35%) and ease of use (25%), with features judged on booking, payments and store tools for local businesses. We compared documented features and published prices on vendor sites and did not build test sites.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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