Marketing & SEO · Ranked by price to features
9 Best Landing Page Builders of 2026
By the Rankozo research desk · Updated November 12, 2026 · Next review December 27, 2026
Leadpages is the best landing page builder for marketers comparing prices in 2026: Pro costs $20 a month billed monthly with 25 pages, a custom domain and no traffic cap, as of November 2026. Systeme.io suits creators who sell courses, with a free plan for 2,000 contacts and 3 funnels, and Carrd is the cheapest paid option at $9 per year for one-page sites. Teams that need A/B testing on every campaign should price Unbounce Experiment at $112 a month billed annually or Leadpages Grow at $67 a month instead.
- Tools ranked
- 9
- With free plan
- 3
- Cheapest paid plan
- Carrd, $0.75
- per month, billed as $9 per year
By the numbers
- 7.8%Marketing budgets average 7.8% of company revenue in 2026, up from 7.7% in 2025, among CMOs in North America, the UK and Europe surveyed by Gartner.Gartner
- 9.0%US companies spend 9.0% of revenue on marketing in 2026, the lowest share in several years, according to The CMO Survey of US marketing leaders.The CMO Survey
- 1.7%Overall US marketing spending grew 1.7% over the 12 months before the January 2026 CMO Survey, the slowest growth since 2021.The CMO Survey
- 30.6%Paid media accounted for 30.6% of the average marketing budget in 2025, the largest category in Gartner's CMO Spend Survey.Gartner
- $294.6 billionUS internet advertising revenue reached $294.6 billion in 2025, a 13.9% increase on 2024.IAB and PwC
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Leadpages | 01 | 8.7 | 9.0 | $20per month | No |
| Systeme.io | 02 | 8.5 | 9.2 | $17per month | Yes |
| Carrd | 03 | 8.4 | 9.6 | $0.75per month, billed as $9 per year | Yes |
| Unbounce | 04 | 8.4 | 8.0 | $22per month | No |
| GetResponse | 05 | 8.2 | 8.6 | $19per month for 1,000 subscribers | Yes |
| Swipe Pages | 06 | 8.2 | 8.2 | $29per month | No |
| Landingi | 07 | 8.0 | 7.4 | Check price | No |
| Instapage | 08 | 7.9 | 6.6 | $79per month | No |
| ClickFunnels | 09 | 7.5 | 6.4 | $81per month | No |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for marketers who need to compare what landing page tools really cost: the entry price, the billing term behind it, and the caps on pages, visitors and domains that push you to the next tier. We compared documented features and published prices for 9 tools and ranked them by value first (40%), then features (35%) and ease of use (25%). Prices are in USD as shown on each vendor's pricing page on November 12, 2026. Landingi showed only Polish zloty from our location, so its price is marked as pending.
The verdict
Leadpages is first because its $20 Pro plan has no traffic cap and includes a custom domain and branding removal, which most rivals charge more for. Systeme.io and Carrd follow on price: Systeme.io is free for 3 funnels and Carrd charges $9 to $19 a year. Unbounce and Instapage have the strongest testing and collaboration tools but put them behind tiers that start at $112 and $159 a month billed annually. Swipe Pages gives 20,000 visitors on its $29 plan, GetResponse is the pick when pages feed an email list, Landingi suits agencies, and ClickFunnels makes sense only when you also need checkout, email and courses.
- 01Top value
Leadpages
8.7/10A landing page and small-site builder with publishing plans from $20 a month and testing plans that add A/B tests, heatmaps and lead enrichment.
Price
$20per month
Pro from $20 per month billed monthly ($192 per year billed annually); A/B testing from Grow at $67 per month
“Publishing Pro Solo creators publishing pages with AI in the loop. $ 20 /mo” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 7 days
- Value (40%)
- 9.0
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.6
Best formarketers who want the lowest monthly price with no traffic cap
Leadpages ranks first on price to features. The pricing page lists Pro at $20 a month, or $192 a year on annual billing, with 25 pages, one custom domain with SSL, 5 GB of storage, one blog, 90 days of analytics and 12,000 AI credits a month. The detail that matters most for paid campaigns is traffic: Leadpages states there are no traffic caps on any plan, while Unbounce Starter is listed at up to 500 visitors and Instapage Create at 15,000. Branding removal is included from Pro up. The trade-offs are in testing and data. Manual A/B testing, dynamic text replacement and lead enrichment start on Grow at $67 a month, and heatmaps and Smart Traffic need Optimize at $135. Pro also keeps form submission history for 30 days and allows five active integrations, so leads should flow into a CRM or email tool. We compared documented features and published prices; we did not run test campaigns.
- ✓Cheapest monthly entry price among the dedicated landing page builders here
- ✓Unlimited traffic on all plans, so a viral page does not trigger an upgrade
- ✓API access and an MCP connector for Claude and ChatGPT are included on Pro
- ✕Pro caps you at 25 pages and 5 active integrations
- ✕A/B testing is not included on Pro or Business
- ✕Pro keeps form submission history for only 30 days
- Cheapest plan:
- Pro, $20 per month billed monthly
- Pages on Pro:
- 25
- Traffic cap:
- None on any plan
- A/B testing:
- From Grow, $67 per month
- Free trial:
- 7 days
Bottom line: Leadpages is the best choice for price-conscious marketers because Pro costs $20 a month with 25 pages, a custom domain and no traffic cap. Move to Grow at $67 when you need A/B tests.
- 02
Systeme.io
8.5/10An all-in-one platform for funnels, email, courses and checkout with a permanent free plan and paid plans from $17 a month.
Price
$17per month
Free plan for 2,000 contacts and 3 funnels; Startup from $17 per month
“Startup ($17/month): 5,000 contacts, 10 sales funnels, 5 courses.” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 9.2
- Features (35%)
- 8.0
- Ease of use (25%)
- 8.0
Best forcreators who sell courses or products from their funnels
Systeme.io places second because it costs nothing to start and bundles the tools a landing page usually feeds. The pricing FAQ lists the free plan at 2,000 contacts, 3 sales funnels, 1 blog, 1 course, 1 affiliate program and 1 custom domain, with unlimited emails, no expiry and no credit card. Startup costs $17 a month for 5,000 contacts, 10 funnels and 5 courses, Webinar costs $47 and Unlimited costs $97. Every plan includes unlimited email sends, unlimited sub-accounts and 0% transaction fees, so a creator can take payment on a funnel page without paying a platform cut. The limits sit in automation: the free plan allows 1 automation rule and 1 email campaign. Marketers who mainly run ad landing pages and want split testing on a dedicated builder will get more design control from Leadpages or Unbounce. We compared documented features and published prices only.
- ✓The free plan never expires and needs no credit card
- ✓Funnels, email, checkout and courses sit in one account
- ✓Annual billing gives two months free
- ✕Free plan allows only 1 automation rule and 1 email campaign
- ✕Funnel pages are built for selling, with fewer design controls than dedicated builders
- ✕Webinar features start on the $47 Webinar plan
- Free plan:
- Yes, 2,000 contacts and 3 funnels
- Cheapest paid plan:
- Startup, $17 per month
- Custom domain on free:
- 1
- Transaction fees:
- 0%
Bottom line: Systeme.io is the best choice for creators who sell from their pages because the free plan includes 3 funnels, 2,000 contacts and a custom domain. Startup at $17 a month is the next step.
- 03
Carrd
8.4/10A one-page site builder whose Pro plans are priced per year, starting at $9.
Price
$0.75per month, billed as $9 per year
Pro Lite $9 per year; custom domains and forms from Pro Standard at $19 per year
“Pro Lite $ 9 / year 3 Sites” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 9.6
- Features (35%)
- 6.5
- Ease of use (25%)
- 9.3
Best forsingle-page launches on a very small budget
Carrd is the cheapest paid tool on this list. Its Pro page lists Pro Lite at $9 a year for 3 sites without branding, Pro Standard at $19 a year for 10 sites with custom domains, forms, widgets, embeds and analytics, and Pro Plus at $49 a year for 25 sites with redirects, password protection and site downloads. Forms connect to more than a dozen email services, including Mailchimp, Kit, MailerLite, Brevo and GetResponse, and can take payments. For a marketer that means a single campaign page on a custom domain with email capture costs $19 a year. The limits are structural. Carrd builds one-page sites, so there are no multi-step funnels, no split testing and no built-in contact list, and leads live in whichever email tool you connect. Use it for launches, waitlists and link pages, not for an ad program that needs testing. We compared documented features and published prices.
- ✓Paid plans are billed per year, so the yearly cost is lower than one month elsewhere
- ✓A single-page focus keeps the editor short to learn
- ✓Payment-enabled forms on Pro Standard
- ✕One-page sites only, no multi-step funnels
- ✕No A/B testing on any plan
- ✕Custom domains and forms are not on Pro Lite
- Cheapest paid plan:
- Pro Lite, $9 per year
- Custom domain:
- From Pro Standard, $19 per year
- Sites on Pro Standard:
- 10
- A/B testing:
- Not offered
Bottom line: Carrd is the best choice for one-page launches because a custom domain with forms costs $19 a year on Pro Standard. Pick a dedicated builder once you need A/B tests or funnels.
- 04
Unbounce
8.4/10A landing page builder for marketers and agencies with A/B testing and AI traffic routing on its higher plans.
Price
$22per month
Starter from $22 per month billed annually ($29 monthly); unlimited A/B testing from Experiment at $112 per month billed annually
“Starter Set up and launch your first landing pages $ 22 USD / month $ 29 USD / month” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.0
- Features (35%)
- 8.8
- Ease of use (25%)
- 8.4
Best forPPC teams that plan to A/B test every campaign
Unbounce is the specialist pick for paid traffic. The pricing page lists Starter at $22 a month billed annually, or $29 monthly, with 5 pages, traffic up to 500, one user, one root domain, lead gen forms and phone, email and live chat support. Build at $74 a month billed annually unlocks unlimited pages, up to 20,000 visitors, custom code and more than 1,000 integrations. Experiment at $112 adds unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals and dynamic text replacement, and Optimize at $187 adds AI traffic routing. All plans include unlimited conversions. The catch for price comparison is that Starter's limits are tight, so most ad programs land on Build or Experiment, which costs several times Leadpages Pro. Unbounce ranks fourth here because the testing tools are strong but sit behind higher tiers. We compared documented features and published prices; no campaigns were run.
- ✓Mature A/B testing with confidence intervals and manual traffic allocation
- ✓Phone, email and live chat support from Starter
- ✓1,000+ integrations from the Build plan
- ✕Starter allows only 5 pages and up to 500 visitors
- ✕A/B testing starts at $112 a month billed annually
- ✕Yearly billing is needed for the advertised prices
- Cheapest plan:
- Starter, $22 per month billed annually
- Starter traffic:
- Up to 500 visitors
- A/B testing:
- From Experiment, $112 per month billed annually
- Free trial:
- 14 days
Bottom line: Unbounce is the best choice for PPC teams that test every campaign because Experiment includes unlimited A/B testing and variants. Its $22 Starter plan is too small for most ad programs.
- 05
GetResponse
8.2/10An email marketing platform that includes a landing page builder on its free and paid plans.
Price
$19per month for 1,000 subscribers
Free plan with landing pages up to 1,000 unique visitors a month; paid from $19 per month for 1,000 subscribers
“Monthly payment plans are bracketed by list size, starting at $19 per month for unlimited messages to 1,000 subscribers.” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.6
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.0
Best foremail marketers who want pages and list in one tool
GetResponse is an email platform first, but its landing pages are usable on their own. The pricing FAQ says Free account users can create and publish as many landing pages as they want, limited to 1,000 unique visitors a month, and that unlimited visits and A/B testing come with paid plans. Paid plans start at $19 a month for 1,000 subscribers with unlimited messages, and a 12-month plan is 18% cheaper. Starter includes the landing page builder, signup forms and popups, and yearly plans add a free custom domain. The pricing logic differs from the dedicated builders: you pay by list size, so a marketer with a small list and many pages pays little, while a large list raises the bill even if page use stays flat. GetResponse says more than 350,000 businesses use it. We compared documented features and published prices.
- ✓Pages, signup forms and email sequences share one contact list
- ✓18% off on 12-month plans
- ✓Free plan publishes as many landing pages as you want
- ✕Free plan pages are limited to 1,000 unique visitors per month
- ✕A/B testing on landing pages needs a paid plan
- ✕Price rises with list size, not page count
- Free plan:
- Yes, landing pages up to 1,000 unique visitors a month
- Cheapest paid plan:
- $19 per month for 1,000 subscribers
- Annual discount:
- 18%
- Free trial:
- 14 days of premium features
Bottom line: GetResponse is the best choice for email marketers because paid plans from $19 a month include unlimited landing pages and visitors next to email. Teams with large lists should compare costs by subscriber tier.
- 06
Swipe Pages
8.2/10A landing page builder focused on fast mobile pages, with AMP support and unlimited pages on every plan.
Price
$29per month
Startup from $29 per month billed annually
“Startup $ 29 /month Billed Annually ( save $120 )” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.2
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.3
Best formobile-first ad campaigns that need many pages
Swipe Pages gives the most traffic per dollar among the dedicated builders that cap visitors. The pricing page lists Startup at $29 a month billed annually with unlimited landing pages, unlimited funnels, unlimited conversions, one custom domain, 20,000 monthly visitors and 4,200 AI credits. Marketer at $69 raises that to five domains, 50,000 visitors, five client sub-accounts and five team members, and Agency at $149 covers 500,000 visitors and unlimited domains. Its angle is mobile speed: pages can use AMP, and Smart Pages send mobile visitors to app-like Mobile Slides. For a marketer buying mobile social traffic, that is a specific reason to pick it over Leadpages. The limits are one domain and no team seats on Startup, and the headline prices assume a yearly contract. We compared documented features and published prices; page speed was not measured.
- ✓20,000 visitors on the entry plan, far more than Unbounce Starter
- ✓No cap on the number of pages or funnels
- ✓14-day trial with no credit card
- ✕Only 1 custom domain on Startup
- ✕Team members and client sub-accounts start on Marketer
- ✕Advertised prices require annual billing
- Cheapest plan:
- Startup, $29 per month billed annually
- Traffic on Startup:
- 20,000 visitors per month
- Pages:
- Unlimited
- Free trial:
- 14 days, no card
Bottom line: Swipe Pages is the best choice for mobile ad campaigns because Startup includes unlimited pages, AMP support and 20,000 monthly visitors for $29 a month billed annually. Agencies will need Marketer for team seats.
- 07
Landingi
8.0/10A landing page platform with an AI page generator, server-side A/B testing and programmatic pages on higher plans.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.4
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.0
Best foragencies managing client pages and sub-accounts
Landingi has the broadest feature ladder among the mid-priced builders, but we could not confirm its USD prices: the pricing page loaded in Polish zloty from our location, so its price is marked pending. On features, Build includes 10 active landing pages, 2,000 visits a month, one custom domain, five users and 2,500 AI credits. Optimize raises that to 100 pages, 30,000 visits and three domains and adds server-side A/B testing, multi-language pages, EventTracker and an ecommerce hub. Scale removes the page cap and adds programmatic landing pages, client sub-accounts and agency branding. Every plan includes the Lunar AI page generator, an MCP server and unlimited conversions, and an extra domain costs $5 a month. The value score is conservative because we could not compare the dollar price. Check the current USD price at checkout before you compare. We compared documented features only.
- ✓Five users included on the entry plan
- ✓Server-side A/B testing and multi-language pages on Optimize
- ✓Unlimited conversions on every plan
- ✕Build is capped at 10 active pages and 2,000 visits a month
- ✕USD prices were not shown from our location on the check date
- ✕Programmatic pages and sub-accounts need Scale
- Entry plan:
- Build, 10 active pages and 2,000 visits a month
- A/B testing:
- From Optimize
- Extra domain:
- $5 per month add-on
- Free trial:
- 14 days
Bottom line: Landingi is the best choice for agencies that need client sub-accounts and programmatic pages, which come with the Scale plan. Confirm the USD price at checkout before comparing it with Leadpages or Unbounce.
- 08
Instapage
7.9/10A landing page platform for ad teams with real-time collaboration, server-side A/B testing and ad-to-page personalization.
Price
$79per month
Create from $79 per month billed annually ($99 monthly); A/B testing from Optimize at $159 per month billed annually
“$ 99 79 per month 15,000 unique monthly visitors” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 6.6
- Features (35%)
- 9.2
- Ease of use (25%)
- 8.2
Best forad teams that collaborate on page design
Instapage scores highest on features and lowest on value among the dedicated builders. The plans page lists Create at $79 a month billed annually, or $99 monthly, for 15,000 unique monthly visitors, with unlimited pages, conversions and contacts. Create includes reusable Instablocks and forms, triggered popups, sticky bars, AI content, programmatic Collections and real-time visual collaboration. Optimize at $159 billed annually adds server-side A/B testing, experiment history, scheduling, multi-step forms and dynamic text replacement for up to 30,000 visitors. Heatmaps, ad-to-page personalization and root domain publishing sit on the custom Convert plan. For a team that reviews pages together and builds one page per ad group, those tools are specific and documented. For a price comparison, the entry tier costs nearly four times Leadpages Pro, so it ranks lower here. We compared documented features and published prices.
- ✓15,000 visitors on the entry plan
- ✓200+ conversion-focused templates
- ✓Built-in contacts and branded email on Create
- ✕Entry price is nearly four times Leadpages Pro
- ✕A/B testing starts at $159 a month billed annually
- ✕Heatmaps and root domain publishing need the custom Convert plan
- Cheapest plan:
- Create, $79 per month billed annually
- Visitors on Create:
- 15,000 a month
- A/B testing:
- From Optimize, $159 per month billed annually
- Free trial:
- 14 days
Bottom line: Instapage is the best choice for ad teams that review pages together because real-time collaboration and reusable blocks come with the $79 Create plan. Budget buyers will get more for less from Leadpages or Swipe Pages.
- 09
ClickFunnels
7.5/10A funnel builder that bundles landing pages, checkout, email, courses and a store.
Price
$81per month
Launch from $81 per month billed annually ($97 monthly)
“Launch $97 $81/mo Billed annually (Save $194/year)” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 6.4
- Features (35%)
- 8.8
- Ease of use (25%)
- 7.4
Best forinfo-product sellers running full sales funnels
ClickFunnels is priced as a business platform rather than a page builder. The pricing page lists Launch at $81 a month billed annually, or $97 monthly, with unlimited funnels, one workspace, two team members, 10,000 contacts, 50,000 emails a month, three courses, five custom domains and unlimited visitors. Scale at $164 a month billed annually adds five workspaces, 75,000 contacts, a custom code editor and full API access, and Optimize costs $248. Landing pages and site pages are unlimited on every plan. For a seller who would otherwise pay separately for email, checkout and a course host, that bundle can be cheaper than the sum of its parts. For a marketer who only needs landing pages for ads, it is the costliest entry point here, which is why it ranks last on this list. We compared documented features and published prices.
- ✓Unlimited landing pages and visitors on every plan
- ✓Email, courses and checkout included, which can replace several tools
- ✓5 custom domains on the entry plan
- ✕Most expensive entry price on this list at $81 a month billed annually
- ✕Custom code editor and API access start on Scale
- ✕Too much software if you only need ad landing pages
- Cheapest plan:
- Launch, $81 per month billed annually
- Visitors:
- Unlimited
- Contacts on Launch:
- 10K
- Custom domains on Launch:
- 5
Bottom line: ClickFunnels is the best choice for info-product sellers because Launch bundles unlimited funnels, email to 10,000 contacts and courses for $81 a month billed annually. It is overkill for ad landing pages alone.
What to check before you pay
Compare the billing term, not just the headline price
Unbounce, Instapage, Swipe Pages and ClickFunnels advertise prices that assume annual billing: $22, $79, $29 and $81 a month. Paid monthly, Unbounce Starter is $29, Instapage Create is $99 and ClickFunnels Launch is $97. Leadpages Pro is $20 billed monthly, and Carrd bills only per year.
Check the visitor cap on the entry plan
Unbounce Starter allows up to 500 visitors and Landingi Build 2,000 visits a month. Instapage Create covers 15,000 and Swipe Pages Startup 20,000. Leadpages and ClickFunnels list no traffic caps, and GetResponse paid plans list unlimited visitors.
Find the tier where A/B testing starts
Split testing is the feature that moves most marketers up a tier. It starts on Leadpages Grow at $67 a month, Unbounce Experiment at $112 billed annually and Instapage Optimize at $159 billed annually. Landingi includes server-side testing from Optimize. Carrd does not offer A/B testing.
Count pages and domains
Unbounce Starter allows 5 pages, Landingi Build 10 active pages and Leadpages Pro 25. Swipe Pages, Instapage, GetResponse and ClickFunnels list unlimited pages. ClickFunnels Launch includes 5 custom domains, while most entry plans include one.
Decide whether you need email and checkout too
Systeme.io, GetResponse and ClickFunnels include email marketing next to pages, and Systeme.io and ClickFunnels add checkout and courses. If you already pay for an email tool, a dedicated builder like Leadpages, Unbounce or Carrd avoids paying twice.
FAQ
What is the best landing page builder in 2026?
Leadpages is our top pick for marketers comparing prices in 2026. Its Pro plan costs $20 a month billed monthly and includes 25 pages, a custom domain and no traffic cap, according to its pricing page.
What is the cheapest landing page builder?
Carrd is the cheapest paid option at $9 per year for Pro Lite. A custom domain with forms costs $19 per year on Pro Standard. Systeme.io and GetResponse also have free plans that publish landing pages.
How much does Unbounce cost?
Unbounce starts at $22 a month billed annually, or $29 billed monthly, for the Starter plan. Starter includes 5 pages and up to 500 visitors; unlimited A/B testing starts on Experiment at $112 a month billed annually.
Is Leadpages cheaper than Unbounce?
Yes, at the entry level. Leadpages Pro is $20 a month billed monthly with 25 pages and no traffic cap, while Unbounce Starter is $29 billed monthly or $22 billed annually with 5 pages and up to 500 visitors.
Which landing page builder has a free plan?
Systeme.io and GetResponse have permanent free plans that publish landing pages. Systeme.io's free plan covers 2,000 contacts, 3 funnels and 1 custom domain; GetResponse's free pages are limited to 1,000 unique visitors a month.
Which landing page builders include A/B testing?
Leadpages, Unbounce, Instapage, Landingi, Swipe Pages and ClickFunnels offer A/B testing, usually on higher tiers. Leadpages includes manual A/B tests from Grow at $67 a month, and Unbounce from Experiment at $112 a month billed annually.
Is ClickFunnels worth it just for landing pages?
Usually not. ClickFunnels Launch costs $81 a month billed annually because it bundles funnels, email to 10,000 contacts, courses and checkout; a dedicated builder like Leadpages Pro costs $20 a month for landing pages alone.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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