Consumer tech · Ranked by price to features
9 Best Identity Theft Protection Services of 2026
By the Rankozo research desk · Updated November 12, 2026 · Next review December 27, 2026
Aura is the best identity theft protection service for most households in 2026: its Individual plan costs $12 a month billed annually and includes 3-bureau credit monitoring, $1M insurance, antivirus and a VPN. OmniWatch suits single adults on a budget at $95.88 a year with up to $2M insurance, and Bitdefender Identity Theft Protection is the cheapest to start at $69.99 for the first year. Large families should look at Allstate Identity Protection, which covers you plus 10 members from $18.99 a month; prices as of November 2026.
- Tools ranked
- 9
- With free plan
- 1
- Cheapest paid plan
- Bitdefender Identity Theft Protection, $5.83
- per month, $69.99 billed for the first year
By the numbers
- $4.99 millionThe global average cost of a data breach reached $4.99 million in IBM's 2026 study of breaches between March 2025 and February 2026.IBM
- $10.22 millionThe average US data breach cost a record $10.22 million in IBM's 2025 study, more than double the global average of $4.44 million that year.IBM
- $83,000Half of the paid cyber insurance claims Verizon reviewed had a financial impact above $83,000, and the top 10% exceeded $920,000.Verizon
- $20.877 billionAmericans and businesses reported $20.877 billion in cybercrime losses to the FBI's Internet Crime Complaint Center in 2025, up 26% from 2024.Federal Bureau of Investigation (IC3)
- $308 billionIDC projects global security spending of $308 billion in 2026 and $430 billion by 2029.IDC
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Aura | 01 | 8.9 | 8.4 | $12per month, billed annually | No |
| OmniWatch | 02 | 8.7 | 9.2 | $7.99per month, billed annually | No |
| Identity Guard | 03 | 8.5 | 9.0 | $7.50per month, first year billed annually | No |
| Allstate Identity Protection | 04 | 8.4 | 8.6 | $9.99per month | No |
| Bitdefender Identity Theft Protection | 05 | 8.4 | 9.1 | $5.83per month, $69.99 billed for the first year | No |
| LifeLock | 06 | 8.4 | 8.0 | $10.42per month, billed annually | No |
| IdentityIQ | 07 | 8.0 | 8.6 | $8.49per month | No |
| IdentityForce | 08 | 7.8 | 7.0 | $19.90per month | No |
| Experian Premium | 09 | 7.7 | 6.8 | $24.99per month | Yes |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for consumers comparing what identity theft protection plans cost and what each price buys: credit monitoring, insurance limits, family coverage and extras such as a VPN. We compared documented features and published prices on each vendor's own US site in November 2026. Rankozo weights value at 40%, features at 35% and ease of use at 25%, so a low-cost plan with solid coverage can outrank a pricier one with more extras. Starting prices are the cheapest individual plan that includes identity monitoring, in USD per month, and many are first-year or annual-billing prices that rise at renewal.
The verdict
Aura is the strongest all-round pick: $12 a month billed annually covers 3-bureau credit monitoring, $1 million of insurance, title monitoring, data broker removal and device security for 10 devices. If you want to spend less, OmniWatch Standard costs $95.88 a year with up to $2 million of insurance and $50,000 of scam reimbursement, though it watches one credit bureau. Identity Guard Value is $90.00 for the first year and Bitdefender Standard is $69.99, but both renew higher. Families of more than five should compare Allstate Identity Protection, whose family plans cover you plus 10 members. IdentityForce and Experian Premium are solid services that cost $19.90 and $24.99 a month to start.
- 01Top value

Aura
8.9/10Identity, credit and device protection in one subscription, with plans for one adult, couples and families.
Price
$12per month, billed annually
Individual $12 per month billed annually or $15 monthly; Couple $22; Family $32 for 5 adults and unlimited kids; 14-day free trial
“Individual 1 adult, 10 devices $12 /mo Save 50% billed annually, or $15 billed monthly” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 8.4
- Features (35%)
- 9.4
- Ease of use (25%)
- 8.8
Best forHouseholds that want identity monitoring and device security in one bill
Aura bundles more into its entry plan than any other service on this list. The Individual plan costs $12 a month billed annually, or $15 month to month, and covers one adult on up to 10 devices. That price includes 3-bureau credit monitoring, an instant credit lock, home and auto title monitoring, financial transaction alerts and $1 million in identity theft insurance. It also adds antivirus, a VPN and a password manager, plus data removal requests to more than 425 data brokers, people search sites and junk-mailers. The Couple plan is $22 a month for two adults and $2 million of insurance, and the Family plan is $32 a month for five adults and unlimited kids with $5 million of coverage. Every plan starts with a 14-day free trial, and annual plans carry a 60-day money-back guarantee. The weak spot is price for a single person: OmniWatch Standard and Identity Guard Value cost less if you only need monitoring and insurance.
- ✓Device security tools come in every identity plan
- ✓Family plan covers 5 adults and unlimited kids for $32 a month billed annually
- ✓60-day money-back guarantee on annual plans
- ✕Monthly billing costs $15 instead of $12 for one adult
- ✕Individual plan costs more than OmniWatch Standard or Identity Guard Value
- ✕Spam call and email protection is an add-on
- Starting price:
- $12 per month, billed annually
- Insurance:
- $1M (Individual) to $5M (Family)
- Credit monitoring:
- 3 bureaus
- Free trial:
- 14 days
Bottom line: Aura is the best choice for households that want one subscription to cover identity monitoring and device security, because $12 a month buys 3-bureau credit monitoring, $1M insurance, antivirus and a VPN. Single buyers who only need alerts can pay less with OmniWatch.
- 02

OmniWatch
8.7/10Identity and scam protection with high insurance limits and low annual prices.
Price
$7.99per month, billed annually
Standard $7.99 per month ($95.88 billed annually); Elite $14.99 per month; Family $19.99 per month for two adults
“Standard Core protection for one adult $7.99 / month $95.88 billed annually” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 9.2
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.4
Best forSingle adults who want high insurance limits on a budget
OmniWatch pairs a low entry price with unusually high coverage. Standard costs $7.99 a month, billed annually at $95.88, and covers one adult with up to $2 million of identity theft insurance and up to $50,000 of scam and ransomware reimbursement. It includes dark web and identity monitoring, 1-bureau credit monitoring with a TransUnion credit lock, scam detection for messages and email, a safe browsing VPN for two devices and antivirus for one. Elite costs $14.99 a month billed annually and doubles the insurance to $4 million, raises scam reimbursement to $100,000, moves to 3-bureau credit monitoring and adds home title and payday loan monitoring. The Family plan is $19.99 a month for two adults with up to $8 million of total coverage. OmniWatch says it refunds applicable membership fees if it cannot help restore your identity after a covered incident. The catch on Standard is single-bureau credit monitoring, so people who want all three bureaus watched should budget for Elite.
- ✓$2M insurance on the cheapest plan is the highest entry coverage we found
- ✓Scam reimbursement is included, not sold as an add-on
- ✓Refunds applicable membership fees if it cannot help restore your identity after a covered incident
- ✕Standard monitors only one credit bureau
- ✕Home title monitoring needs Elite at $14.99 a month
- ✕Antivirus covers one device on Standard
- Starting price:
- $95.88 per year
- Insurance:
- Up to $2M (Standard), $4M (Elite)
- Scam reimbursement:
- Up to $50K (Standard)
- Credit monitoring:
- 1 bureau (Standard), 3 (Elite)
Bottom line: OmniWatch is the best choice for single adults on a budget because Standard includes up to $2M insurance and $50K scam reimbursement for $95.88 a year. Choose Elite or Aura if you need all three credit bureaus monitored.
- 03

Identity Guard
8.5/10Three-tier identity protection service with a low first-year price on its Value plan.
Price
$7.50per month, first year billed annually
Value $7.50 per month for the first year ($90.00), renews at $107.88 a year; $8.99 billed monthly; Total and Ultra cost more
“Discounted price is $7.50 $8.99 /mo Old price was: $8.99 $90.00 first year, renews at $107.88/yr” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 9.0
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.5
Best forBudget buyers who want basic monitoring and $1M insurance
Identity Guard sells three tiers, and the Value plan is one of the cheapest ways to get identity monitoring with insurance attached. As of November 2026 the individual Value plan costs $7.50 a month, or $90.00 for the first year when billed annually, and renews at $107.88 a year; month to month it is $8.99. Plans include $1 million identity theft insurance, white glove fraud resolution with a U.S. based care team, dark web monitoring, data breach notifications and safe browsing. Total, described as identity and credit protection, starts at $16.67 a month for the first year, and Ultra at $25.00, which is where 3-bureau credit monitoring, a monthly credit score and an Experian credit lock come in. Family versions of each tier cover five adults and unlimited kids, with Family Value at $150.00 for the first year. Annual plans carry a 60-day money-back guarantee. The tradeoff is that the cheap tier is identity monitoring only, so anyone who wants credit alerts should compare Total with Aura and OmniWatch Elite.
- ✓Value plan costs $90.00 for the first year
- ✓Monthly billing is only $1.49 more than the annual rate
- ✓60-day money-back guarantee on annual plans
- ✕Renewal rises to $107.88 a year
- ✕Credit monitoring is reserved for the pricier Total and Ultra tiers
- ✕Insurance stays at $1M on every tier
- Starting price:
- $90.00 first year, then $107.88
- Insurance:
- $1 million
- Family plan:
- 5 adults, unlimited kids
- Tiers:
- Value, Total, Ultra
Bottom line: Identity Guard is the best choice for budget buyers who want monitoring plus $1M insurance because the Value plan costs $90.00 for the first year. Pick Aura if you also want 3-bureau credit monitoring at the entry price.
- 04

Allstate Identity Protection
8.4/10Identity protection from InfoArmor, an Allstate company, with family plans that cover you plus 10 members.
Price
$9.99per month
Essentials $9.99 per month individual or $18.99 family; Premier $17.99; Blue $19.00; restoration-only plan $3.00; 30 days free
“Essentials Our standard identity protection package. individual $9.99/mo family $18.99/mo” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 8.6
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.2
Best forLarge families who want one plan for many relatives
Allstate Identity Protection, operated by InfoArmor, an Allstate company, is built around big family plans. Essentials costs $9.99 a month for one person or $18.99 a month for a family of you plus 10 members, which works out to as little as $1.73 per person. It includes 1-bureau credit monitoring, identity monitoring, a restoration tracker and access to remediation experts around the clock. Premier costs $17.99 a month for an individual and adds credit reports, scores and a tracker, while Blue at $19.00 a month adds 3-bureau credit monitoring and reports, stolen wallet emergency cash of $500 and a stolen tax refund advance. The company advertises up to $2 million in expense coverage for stolen funds, lost wages and legal fees. Monitoring plans start with 30 days free, though a credit card is required at enrollment. A separate Identity Restoration plan at $3.00 a month covers recovery help without monitoring. For one person, Aura and OmniWatch include more for similar money.
- ✓30-day free trial on monitoring plans
- ✓Family Essentials works out to as low as $1.73 a month per person
- ✓A $3.00 restoration-only plan exists for people who only want recovery help
- ✕Credit card required at enrollment for the trial
- ✕3-bureau credit monitoring needs Blue at $19.00 a month
- ✕Stolen wallet emergency cash is not in Essentials
- Starting price:
- $9.99 per month (Essentials)
- Family size:
- You + 10 members
- Expense coverage:
- Up to $2M
- Free trial:
- 30 days
Bottom line: Allstate Identity Protection is the best choice for large families because Essentials covers you plus 10 members for $18.99 a month. Single adults get more features per dollar from Aura or OmniWatch.
- 05

Bitdefender Identity Theft Protection
8.4/10Identity monitoring and insurance from the antivirus maker, sold in Standard and Premium plans.
Price
$5.83per month, $69.99 billed for the first year
Standard $69.99 for the first year (regular $129.99); Premium costs more and adds 3-bureau monitoring
“Bitdefender Identity Theft Protection Standard Old price $129.99 $69.99 For the first year” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 9.1
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.0
Best forPeople who want the lowest first-year price
Bitdefender, better known for antivirus, also sells identity theft protection in the United States, and its Standard plan has the lowest entry price we found. Standard costs $69.99 for the first year against a regular price of $129.99, roughly $5.83 a month in year one. It includes 24/7 monitoring with real-time alerts, credit report monitoring from one bureau and identity theft insurance of up to $1 million, plus monitoring of social media, the internet and the dark web. Premium moves to 3-bureau credit monitoring, raises insurance to $2 million and adds ransomware and fraud reimbursement. Bitdefender says its insurance includes reimbursement of stolen funds for any financial account, and it offers a junk mail and call opt-out. The service requires a valid Social Security number. The first-year discount is the main draw: at the $129.99 renewal price, Standard costs more than OmniWatch Standard, which carries a higher insurance limit.
- ✓$69.99 for the first year is the lowest entry price on this list
- ✓Stolen funds reimbursement for any financial account
- ✓Premium adds credit reports and scores from all three bureaus
- ✕Standard renews at its regular $129.99 price
- ✕Standard watches only one credit bureau
- ✕Requires a valid Social Security number
- Starting price:
- $69.99 first year
- Regular price:
- $129.99 per year
- Insurance:
- Up to $1M (Standard), $2M (Premium)
- Credit monitoring:
- 1 bureau (Standard), 3 (Premium)
Bottom line: Bitdefender Identity Theft Protection is the best choice for buyers who want the lowest first-year cost because Standard is $69.99 for year one. Plan to compare again at renewal, when it rises to $129.99.
- 06

LifeLock
8.4/10Gen's identity theft protection brand, sold in Core, Advanced and Total tiers for individuals, couples and families.
Price
$10.42per month, billed annually
Core $10.42 per month ($124.99 billed annually) or $12.49 monthly; Advanced $199.99 a year; Total $349.99 a year
“$10.42 / mo Pay $124.99 today. Renews annually.” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 8.0
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.7
Best forBuyers who want tiered stolen funds reimbursement
LifeLock, sold by Gen on lifelock.norton.com, splits its protection into Core, Advanced and Total. Core costs $10.42 a month, paid as $124.99 a year, or $12.49 month to month, and covers up to $1.05 million in identity theft reimbursement with up to $25,000 for stolen funds. Advanced costs $199.99 a year and lifts stolen funds coverage to $100,000 inside a $1.2 million limit, while Total costs $349.99 a year and reaches $3 million with up to $1 million for stolen funds. Plans include credit, checking and savings activity alerts, 401K and investment account alerts and alerts for unexpected charges, with higher tiers adding data broker removal, scam reimbursement and social media monitoring. Two-adult plans start at $224.99 a year, and family plans cover two adults plus up to 10 kids. The renewal terms say annual plans may be charged up to 35 days before the term ends. Core is fair value, but OmniWatch Standard offers a higher insurance limit for less.
- ✓Three tiers let you buy only the reimbursement level you need
- ✓Plans for one adult, two adults, or two adults plus up to 10 kids
- ✓Monthly billing available at $12.49 for Core
- ✕Core stolen funds reimbursement stops at $25K
- ✕Total costs $349.99 a year for one adult
- ✕Annual plans may be charged up to 35 days before the term ends
- Starting price:
- $124.99 per year (Core)
- Reimbursement:
- Up to $1.05M (Core) to $3M (Total)
- Stolen funds:
- $25K (Core) to $1M (Total)
- Family plan:
- 2 adults + up to 10 kids
Bottom line: LifeLock is the best choice for buyers who want to pick a stolen funds limit, because tiers run from $25K on Core at $124.99 a year to $1M on Total. Budget buyers get higher entry coverage from OmniWatch.
- 07

IdentityIQ
8.0/10Credit-focused identity protection with four Secure plans and an optional VPN and antivirus add-on.
Price
$8.49per month
Secure Basic $8.49 per month; Secure Plus $11.49; Secure Pro $21.49; Secure Max $31.49
“Secure Basic 8 49 /mo” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Value (40%)
- 8.6
- Features (35%)
- 7.6
- Ease of use (25%)
- 7.6
Best forCredit builders who want frequent 3-bureau reports
IdentityIQ leans toward credit tracking more than the other services here. Secure Basic costs $8.49 a month and includes daily 1-bureau credit report monitoring, $1 million stolen funds reimbursement, dark web and internet monitoring, SSN alerts, synthetic ID theft protection, change of address alerts and lost wallet assistance. Secure Plus at $11.49 adds an annual 3-bureau credit report and scores, Secure Pro at $21.49 moves to 3-bureau monitoring with reports twice a year, and Secure Max at $31.49 adds monthly 3-bureau reports, a score simulator and tracker, $25,000 family identity theft insurance and fraud restoration with a limited power of attorney. Every tier lists a U.S.-based ID restoration service and an opt-out tool for junk mail and do-not-call lists. IdentityIQ also offers rent and utility payment reporting to help build credit. A VPN and antivirus cost extra. For pure identity protection, Identity Guard and OmniWatch include more for a similar price.
- ✓Secure Basic is $8.49 a month
- ✓Credit tools such as a score simulator and tracker on Max
- ✓U.S.-based ID restoration service on every plan
- ✕3-bureau monitoring needs Secure Pro at $21.49 a month
- ✕Fraud restoration with limited power of attorney is listed only on Secure Max
- ✕VPN and antivirus are a paid add-on
- Starting price:
- $8.49 per month
- Stolen funds reimbursement:
- $1 Million
- Credit monitoring:
- 1 bureau (Basic, Plus), 3 (Pro, Max)
- Plans:
- Basic, Plus, Pro, Max
Bottom line: IdentityIQ is the best choice for credit builders because its higher Secure plans add 3-bureau reports up to monthly and rent payment reporting. Pick OmniWatch or Identity Guard if you mainly want identity alerts and insurance.
- 08

IdentityForce
7.8/10TransUnion's identity protection service, sold as UltraSecure and UltraSecure+Credit.
Price
$19.90per month
UltraSecure $19.90 per month or $199.90 a year; UltraSecure+Credit $34.90 per month or $349.90 a year; 30-day trial
“UltraSecure Individual $19.90/mo Billed monthly after your 30-day trial.” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 7.0
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.0
Best forPeople who want a 30-day trial and pro-rated refunds
IdentityForce, run by TransUnion, keeps its lineup to two individual plans. UltraSecure costs $19.90 a month after a 30-day trial, or $199.90 a year, and includes a personalized action plan and identity safety score, 24 x 7 dark web monitoring with a risk score for each hit, advanced fraud monitoring, a dedicated restoration specialist, a VPN for mobile, online PC protection and $1MM identity theft insurance. UltraSecure+Credit costs $34.90 a month or $349.90 a year and adds $2MM insurance, phishing and BotNet monitoring, daily TransUnion credit reports and scores, 3-bureau credit monitoring and quarterly 3-bureau reports. Family plans are also sold. Cancellation ends service immediately with a pro-rated refund for the unused portion, which is friendlier than most annual contracts. Credit services only start after you verify your identity. The weakness is price: UltraSecure costs more than twice OmniWatch Standard and still has no credit monitoring, so it ranks lower on value.
- ✓30-day free trial before the first charge
- ✓Pro-rated refund for the unused part of a plan when you cancel
- ✓Includes a mobile VPN and PC protection
- ✕Starts at $19.90 a month, more than double OmniWatch Standard
- ✕Credit monitoring requires the $34.90 UltraSecure+Credit plan
- ✕Identity verification is needed to activate credit services
- Starting price:
- $19.90 per month or $199.90 per year
- Insurance:
- $1MM (UltraSecure), $2MM (+Credit)
- Free trial:
- 30 days
- Refunds:
- Pro-rated on cancel
Bottom line: IdentityForce is the best choice for people who want to try before paying and keep a refund option, because it offers a 30-day trial and pro-rated refunds. It costs more than most rivals here, starting at $19.90 a month.
What to check before you pay
Compare the renewal price, not just the first year
Several vendors discount year one. Identity Guard Value costs $90.00 for the first year and renews at $107.88, and Bitdefender Standard costs $69.99 for the first year against a regular $129.99. Aura, OmniWatch and LifeLock show annual prices that are lower than paying month to month, so check both figures before you commit.
Check how many credit bureaus are monitored
Entry plans from OmniWatch, Bitdefender, IdentityIQ and Allstate monitor one credit bureau. Aura's Individual plan monitors all three, while the others reserve 3-bureau monitoring for higher tiers such as OmniWatch Elite at $14.99 a month or Allstate Blue at $19.00. A free credit freeze at each bureau is a separate step that none of these plans replaces.
Read the insurance and stolen funds limits
Headline insurance ranges from $1 million to $5 million, but stolen funds limits are often lower. LifeLock Core covers up to $1.05 million with up to $25,000 for stolen funds, while LifeLock Total reaches $1 million for stolen funds. OmniWatch Standard lists up to $2 million of insurance plus up to $50,000 of scam reimbursement.
Count the people you need to cover
Aura Family and Identity Guard family plans cover five adults and unlimited kids. LifeLock family plans cover two adults plus up to 10 kids, and Allstate Identity Protection covers you plus 10 members. OmniWatch Family covers two adults with household benefits for up to three more members.
FAQ
What is the best identity theft protection service in 2026?
Aura is the best identity theft protection service for most people in 2026. Its Individual plan costs $12 a month billed annually and includes 3-bureau credit monitoring, $1 million of insurance, antivirus and a VPN, according to aura.com.
What is the cheapest identity theft protection?
Bitdefender Identity Theft Protection Standard is the cheapest to start at $69.99 for the first year, rising to $129.99. OmniWatch Standard costs $95.88 a year and Identity Guard Value costs $90.00 for the first year before renewing at $107.88.
How much does LifeLock cost per month?
LifeLock Core costs $10.42 a month when paid as $124.99 a year, or $12.49 month to month. Advanced costs $199.99 a year and Total costs $349.99 a year for one adult, per lifelock.norton.com.
Is Aura better than LifeLock?
Aura ranks higher than LifeLock in our list because its $12 Individual plan includes 3-bureau credit monitoring and device security. LifeLock Core costs a little less at $10.42 a month billed annually, and LifeLock Total offers up to $1 million for stolen funds.
Is identity theft protection worth paying for?
It can be if you want alerts, insurance and recovery help in one place. You can freeze your credit at each bureau for free, but paid plans add monitoring, insurance from $1 million upward and restoration specialists, starting around $70 to $96 a year in this list.
What is the best identity theft protection for families?
Allstate Identity Protection suits large families because its plans cover you plus 10 members from $18.99 a month. Aura Family costs $32 a month billed annually for five adults and unlimited kids with $5 million of insurance.
Does Experian have identity theft protection?
Yes. Experian Premium costs $24.99 a month after a 7-day free trial and includes 3-bureau credit reports, dark web surveillance and up to $1 million of identity theft insurance.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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