Ecommerce · Ranked by price to features
10 Best Cheap Email Marketing Software of 2026
By the Rankozo research desk · Updated November 12, 2026 · Next review December 27, 2026
Sender is the best cheap email marketing software for small senders in 2026: Standard costs $15 a month at 1,000 subscribers, $39 at 5,000 and $69 at 10,000 billed monthly, and the free plan covers 2,500 subscribers. EmailOctopus is the cheapest paid option at larger lists, at $31.50 a month for 5,000 subscribers and $44.50 for 10,000, while Kit's free plan costs $0 for up to 10,000 subscribers. Prices were checked on vendor pages in November 2026.
- Tools ranked
- 10
- With free plan
- 8
- Cheapest paid plan
- Sender, $9
- per month
By the numbers
- 35%35% of companies in Litmus's 2025 State of Email survey of nearly 500 marketing professionals earn $10 to $36 for every $1 spent on email marketing.Litmus
- 21%21% of marketing leaders do not measure email ROI, down from 36% in 2023, according to Litmus.Litmus
- 30%Automated emails made up 2% of email sends by Omnisend's ecommerce customers in 2025 but generated 30% of email revenue.Omnisend
- 7.39%Across more than 175,000 Brevo customers in 2025, automated emails averaged a 30.63% open rate and 7.39% click-through rate, against 20.73% and 2.27% for standard marketing campaigns.Brevo
- 43.46%The median email open rate across 3.6 million MailerLite campaigns sent from December 2024 to November 2025 was 43.46%, up from 42.35% in 2024.MailerLite
- 20.73%Brevo's average marketing email open rate in 2025 was 20.73% when bot-triggered Apple Mail Privacy Protection opens are excluded, and 33.87% when they are counted.Brevo
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Sender | 01 | 8.7 | 9.3 | $9per month | Yes |
| EmailOctopus | 02 | 8.6 | 9.5 | $9per month | Yes |
| Brevo | 03 | 8.5 | 8.8 | $9per month | Yes |
| MailerLite | 04 | 8.5 | 8.2 | $12per month | Yes |
| Kit | 05 | 8.4 | 8.8 | $33per month | Yes |
| Moosend | 06 | 8.4 | 8.8 | Check price | No |
| Benchmark Email | 07 | 8.2 | 8.7 | $12per month | Yes |
| Omnisend | 08 | 8.2 | 7.8 | $11.20per month | Yes |
| Mailchimp | 09 | 8.0 | 7.0 | $13per month | Yes |
| GetResponse | 10 | 7.9 | 7.2 | $19per month | No |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for shops, newsletters and small businesses that send email to between 1,000 and 10,000 contacts and want the lowest monthly bill that still covers campaigns and basic automation. We compared documented features and published prices; we did not run test campaigns. Where a vendor's pricing page lists tier prices, we give the monthly cost at 1,000, 5,000 and 10,000 contacts. Each tool's headline starting price is quoted from the vendor's page in USD, and anything we could not confirm in USD is marked pending. Rankings weight value at 40%, features at 35% and ease of use at 25%.
The verdict
Sender gives the best mix of low price and features at every list size we checked: $15, $39 and $69 a month at 1,000, 5,000 and 10,000 subscribers, with SMS and automation on its Standard plan. EmailOctopus is cheaper once a list passes a few thousand people, at $44.50 a month for 10,000 subscribers billed monthly, but has a thinner feature set. Brevo suits large lists that send rarely, because its free plan stores up to 100,000 contacts. MailerLite costs more per contact but has the most polished editor of the low-cost group. Writers who only need broadcasts should start with Kit's free plan, which covers up to 10,000 subscribers.
- 01Top value
Sender
8.7/10An email and SMS marketing platform with a free plan for 2,500 subscribers and low monthly tiers above that.
Price
$9per month
Free plan up to 2,500 subscribers; Standard from $9 per month for 500 subscribers billed monthly, $15 at 1,000, $39 at 5,000, $69 at 10,000
“Standard Essential email tools for growing online business SAVE 40% $9 /mo” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 9.3
- Features (35%)
- 8.0
- Ease of use (25%)
- 8.6
Best forSmall online stores that want email and SMS at the lowest price per feature
Sender ranks first because it stays cheap at every list size we priced while keeping features that rivals hold back for higher plans. Its pricing data lists Standard at $15 a month for 1,000 subscribers, $39 for 5,000 and $69 for 10,000 on monthly billing, and the plan includes SMS messaging, three role-based seats and removal of Sender branding. The free plan is also strong for a small shop: up to 2,500 subscribers and 15,000 emails a month, with automation, landing pages, popups and transactional emails. Sending on Standard is capped at 12 times your subscriber count, which is enough for two or three campaigns a week. The weak points are at the top of the range. EmailOctopus undercuts it by $24.50 a month at 10,000 subscribers, and advanced automation sits on the Professional plan, which costs $127 a month at that size. When we checked, a Black Friday offer cut 24-month plans by up to 60%, so watch the renewal price.
- ✓Standard costs $15 a month at 1,000 subscribers and $39 at 5,000 billed monthly
- ✓Free plan allows 15,000 emails a month, against 10,000 on EmailOctopus Starter
- ✓14-day free trial of the Professional plan on sign-up
- ✕At 10,000 subscribers Standard costs $69 a month, $24.50 more than EmailOctopus Pro
- ✕Free plan emails carry Sender branding
- ✕Advanced automation is reserved for the Professional plan
- Price at 1,000 contacts:
- $15 per month, Standard, billed monthly
- Price at 5,000 contacts:
- $39 per month, Standard, billed monthly
- Price at 10,000 contacts:
- $69 per month, Standard, billed monthly
- Free plan:
- Yes, 2,500 subscribers and 15,000 emails a month
- Monthly send limit on Standard:
- 12 times your subscriber count
Bottom line: Sender is the best choice for small stores on a budget because its Standard plan costs $39 a month at 5,000 subscribers and still includes SMS and automation. Choose EmailOctopus instead if your list is near 10,000 and you only send newsletters.
- 02
EmailOctopus
8.6/10A low-cost newsletter and email marketing service with a free Starter plan and a single paid Pro plan.
Price
$9per month
Free Starter plan up to 2,500 subscribers; Pro from $9 per month billed yearly for 500 subscribers; monthly billing $13.50 at 1,000, $31.50 at 5,000, $44.50 at 10,000
“PRO $ USD $ 9 PER MONTH, BILLED YEARLY” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 9.5
- Features (35%)
- 7.5
- Ease of use (25%)
- 8.8
Best forNewsletters and small brands with lists of 5,000 to 10,000
EmailOctopus is the cheapest paid tool here once a list grows past a few thousand people. The USD price table on its pricing page puts Pro at $13.50 a month for 1,000 subscribers, $31.50 for 5,000 and $44.50 for 10,000 on monthly billing, and yearly billing trims those to $12, $28 and $40 a month. Every Pro tier includes ten emails per subscriber per month, so a 10,000 list can send 100,000 emails. The free Starter plan is generous on volume, covering 2,500 subscribers and 10,000 emails a month, but it limits you to one user, one landing page and one form, adds EmailOctopus branding and keeps reports for only 30 days. Pro removes those limits and allows unlimited users. What you give up is breadth: there is no SMS and less ecommerce tooling than Sender or Omnisend. For a newsletter or a brand that mainly sends campaigns, that trade is usually worth the savings.
- ✓Lowest monthly price we found at 5,000 and 10,000 subscribers: $31.50 and $44.50 billed monthly
- ✓Yearly billing lowers 10,000 subscribers to $480 a year, or $40 a month
- ✓Pro adds unlimited users at no extra cost
- ✕Starter allows only 1 landing page, 1 form and 1 user
- ✕Starter reports disappear after 30 days
- ✕Fewer ecommerce and SMS features than Sender, Brevo or Omnisend
- Price at 1,000 contacts:
- $13.50 per month billed monthly, $12 billed yearly
- Price at 5,000 contacts:
- $31.50 per month billed monthly, $28 billed yearly
- Price at 10,000 contacts:
- $44.50 per month billed monthly, $40 billed yearly
- Free plan:
- Yes, 2,500 subscribers and 10,000 emails a month
- Users on Pro:
- Unlimited
Bottom line: EmailOctopus is the best choice for newsletters with 5,000 to 10,000 subscribers because Pro costs $44.50 a month at 10,000 on monthly billing. Pick Sender if you also need SMS.
- 03
Brevo
8.5/10An email, SMS and automation platform that sets its paid tiers by monthly email sends rather than by list size alone.
Price
$9per month
Free plan with 300 sends a day and up to 100,000 contacts; Starter from $9 per month for 5,000 sends; Standard from $18 per month
“The Starter plan is available starting from $9 per month for the first tier.” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 8.8
- Features (35%)
- 8.5
- Ease of use (25%)
- 8.2
Best forBusinesses with large lists that email only a few times a month
Brevo works differently from the rest of this list, and that is why it ranks high for small senders. Its help center says the free plan includes 300 email sends a day and storage for up to 100,000 contacts, so a list of 1,000, 5,000 or 10,000 people costs nothing to keep. A monthly campaign to 1,000 contacts fits in four days of free sends. Paid Starter tiers are set by monthly sends: the $9 entry tier covers 5,000 sends and up to 500 stored contacts, 10,000 sends cover up to 1,500 contacts, and tiers from 20,000 sends store up to 500,000 contacts. The catch is that we could not confirm the USD price of those higher tiers from a page our checker reads, so compare them in Brevo's calculator before you commit. Standard starts at $18 a month and Professional at $499, a large jump if you outgrow Standard.
- ✓Free plan stores 1,000, 5,000 or 10,000 contacts at no cost
- ✓Paid plans start at $9 a month
- ✓Transactional and marketing email share one account
- ✕Free plan sends cap at 300 a day, and unused sends do not carry over
- ✕The $9 Starter tier stores only up to 500 contacts
- ✕Tier prices for larger send volumes are shown in the pricing calculator, not in the help article we quote
- Price at 1,000 contacts:
- $0 on Free (300 sends a day), or a Starter tier with 10,000 monthly sends
- Price at 5,000 contacts:
- $0 on Free, or a Starter tier from 20,000 monthly sends
- Price at 10,000 contacts:
- $0 on Free, or a Starter tier from 20,000 monthly sends
- Free plan:
- Yes, 300 sends a day, up to 100,000 contacts
- Paid plans:
- Starter from $9, Standard from $18, Professional from $499 per month
Bottom line: Brevo is the best choice for large lists that send rarely because its free plan stores up to 100,000 contacts with 300 sends a day. Pick a subscriber-priced tool such as Sender if you email your whole list every week.
- 04
MailerLite
8.5/10An email marketing tool with campaigns, automations, landing pages and a website builder, priced by subscriber count.
Price
$12per month
Free plan up to 250 subscribers; Comfort from $12 per month for 500 subscribers billed monthly, $19 at 1,000, $49 at 5,000, $89 at 10,000; 10% off yearly
“The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams.” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.2
- Features (35%)
- 8.6
- Ease of use (25%)
- 8.9
Best forSmall businesses that want a polished editor and will pay a little more per subscriber
MailerLite is the most polished of the low-cost tools, but it is not the cheapest. The price table on its pricing page lists Comfort at $12 a month for 500 subscribers, $19 for 1,000, $49 for 5,000 and $89 for 10,000 on monthly billing, with 10% off on yearly plans. Comfort includes the full toolset for most small teams: three email editors, dynamic emails, campaign auto-resend, multivariate testing, a preference center and an AI writing assistant. Power, at $25 a month for 500 subscribers, removes caps on monthly emails and user seats and adds 24/7 live chat. The free plan is small by the standards of this list, at 250 subscribers and 2,500 monthly emails, though it still includes automations, a website and a landing page. At 1,000 subscribers MailerLite is $4 more than Sender each month; at 10,000 the gap grows to $20, and to $44.50 against EmailOctopus.
- ✓Three email editors are included even on the free plan
- ✓Yearly billing takes 10% off every tier
- ✓Power costs $39 a month at 1,000 subscribers for unlimited emails and seats
- ✕Comfort costs $89 a month at 10,000 subscribers, double EmailOctopus Pro
- ✕Free plan stops at 250 subscribers
- ✕Free plan sends cap at 2,500 emails a month
- Price at 1,000 contacts:
- $19 per month, Comfort, billed monthly
- Price at 5,000 contacts:
- $49 per month, Comfort, billed monthly
- Price at 10,000 contacts:
- $89 per month, Comfort, billed monthly
- Free plan:
- Yes, 250 subscribers and 2,500 emails a month
- Yearly discount:
- 10%
Bottom line: MailerLite is the best choice for small teams that care most about the editor because all three editors and automations are on every plan. Pick Sender or EmailOctopus if your list is heading toward 10,000 and price matters more.
- 05
Kit
8.4/10An email marketing platform for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers.
Price
$33per month
Free plan up to 10,000 subscribers; Creator from $33 per month billed yearly ($390 a year) for 1,000 subscribers
“Creator For growing creators $ 33 /mo $ 390 billed yearly” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.8
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.5
Best forCreators and newsletter writers who only need broadcasts and forms
Kit is the cheapest answer on this list for one kind of sender: a creator who mostly sends broadcasts. Its pricing page says the free plan covers up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts, plus tagging, segmentation and digital product sales. Kit also states there are no sending limits on any plan, so the free plan really does cost $0 at 1,000, 5,000 and 10,000 subscribers. The paid side is where Kit stops being cheap. Creator starts at $33 a month billed yearly, or $390 a year, for just 1,000 subscribers, more than double Sender or EmailOctopus at the same size. Creator is where unlimited visual automations and other growth tools sit, so anyone who needs sequences will pay that price. Kit suits newsletters, courses and digital products more than online stores, which get more from Omnisend's order-based features.
- ✓Costs $0 at 1,000, 5,000 and 10,000 subscribers on the free plan
- ✓No sending limits on any plan
- ✓Paid plans include free migration from another platform
- ✕Creator costs $33 a month billed yearly at just 1,000 subscribers
- ✕Unlimited visual automations are listed as a Creator feature, not a free one
- ✕Built for creators, with fewer store-focused tools than Omnisend
- Price at 1,000 contacts:
- $0 on Free; Creator $33 per month billed yearly
- Price at 5,000 contacts:
- $0 on Free
- Price at 10,000 contacts:
- $0 on Free
- Free plan:
- Yes, up to 10,000 subscribers
- Yearly discount:
- 17%
Bottom line: Kit is the best choice for creators on a zero budget because its free plan covers up to 10,000 subscribers with no sending limits. Pick Sender or EmailOctopus once you need paid automation, since Kit Creator costs $33 a month at 1,000 subscribers.
- 06
Moosend
8.4/10An email marketing and automation platform with one Pro plan priced by contact count.
- Free plan
- No
- Free trial
- 30 days
- Value (40%)
- 8.8
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.2
Best forSmall businesses that want automation without a feature tier ladder
Moosend keeps pricing simple: one Pro plan, sized by contact count from 500 up to 1,000,000, with 15% off biannual and 20% off annual billing. Its pricing page describes a 30-day free trial with no credit card required and lets you downgrade at the end of a billing cycle if your list shrinks. Pro covers the tools most small senders need, including marketing automation, segmentation, landing pages and subscription forms. Items such as transactional emails, dedicated IPs, custom reports and SSO are grouped under Moosend+, which is built on request. We have marked the price as pending because the tier calculator on the pricing page did not render a USD amount in text our source checker could read, so check your list size on the page before you buy. There is no permanent free plan, which puts Moosend behind Sender, EmailOctopus and Brevo for lists under 2,500. Its value score reflects the single plan design rather than a verified price.
- ✓Single Pro plan, so features do not change as the list grows
- ✓20% discount for annual billing
- ✓Downgrades are allowed when a list shrinks, effective at the end of the billing cycle
- ✕No permanent free plan, only a 30-day trial
- ✕We could not confirm a USD price in text our checker reads
- ✕Transactional email, dedicated IPs and SSO sit outside the standard Pro plan
- Free trial:
- 30 days, no credit card required
- Billing options:
- Monthly, biannual (15% off), annual (20% off)
- Contact tiers:
- 500 to 1,000,000 contacts
- Free plan:
- No
- Downgrades:
- Allowed, effective at the end of the billing cycle
Bottom line: Moosend is the best choice for small teams that want automation from day one because its single Pro plan includes the workflow builder at every list size. Pick Sender or EmailOctopus if you need a permanent free plan.
- 07
Benchmark Email
8.2/10An email marketing platform with a free plan and a Pro plan priced by contact count, with sends up to 10 times the list size.
Price
$12per month
Free plan for 500 contacts; Pro from $12 per month for 500 contacts, or $10 billed annually; annual prices $16 at 1,000, $42 at 5,000, $76 at 10,000
“It's $12 a month (or $10 a month billed annually) to get all of the Pro perks for the 500 contact plan.” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 8.7
- Features (35%)
- 7.6
- Ease of use (25%)
- 8.4
Best forSmall teams that want list verification and up to 10 users on a low plan
Benchmark Email sits in the middle of the price range and includes extras that others charge for. Its pricing page lists Pro at $12 a month for 500 contacts, or $10 billed annually, and the published annual prices are $16 a month at 1,000 contacts, $42 at 5,000 and $76 at 10,000. Pro sends up to 10 times your contact limit each month, so a 5,000 contact plan can send 50,000 emails. It also includes list verification, up to 10 users, 1,000 AI credits a month and removal of Benchmark branding. The free plan is the smallest among the free plans here, at 500 contacts and 1,000 emails a month, so treat it as a trial. At 10,000 contacts Benchmark is cheaper than MailerLite Comfort but still $36 a month above EmailOctopus on yearly billing. It suits teams that clean lists often and want several people in one account.
- ✓Pro at 5,000 contacts costs $42 a month billed annually
- ✓List verification is included instead of sold separately
- ✓Up to 10 users on Pro
- ✕Free plan is small at 500 contacts and 1,000 emails a month
- ✕At 10,000 contacts Pro costs $76 a month billed annually
- ✕Fewer ecommerce automations than Omnisend or Sender
- Price at 1,000 contacts:
- $16 per month billed annually
- Price at 5,000 contacts:
- $42 per month billed annually
- Price at 10,000 contacts:
- $76 per month billed annually
- Free plan:
- Yes, 500 contacts and 1,000 emails a month
- Monthly send limit on Pro:
- 10 times the contact limit
Bottom line: Benchmark Email is the best choice for small teams that clean their lists often because Pro includes list verification and up to 10 users. Pick EmailOctopus if the lowest bill at 10,000 contacts is all that matters.
- 08
Omnisend
8.2/10An email, SMS and push marketing platform built for online stores.
Price
$11.20per month
Free plan for 250 contacts and 500 emails a month; Standard $11.20 per month for the first 3 months (30% off $16) for 500 contacts, billed monthly
“Standard Best for growing and medium-sized businesses focused on email marketing $11.20 /mo Billed monthly” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Value (40%)
- 7.8
- Features (35%)
- 8.5
- Ease of use (25%)
- 8.3
Best forShopify and WooCommerce stores that want ecommerce automations
Omnisend is the store-focused pick and is cheap to start, though not the cheapest to keep. Its pricing page shows Standard at $11.20 a month for 500 contacts, which is a 30% discount on a $48 three-month total; after three months you pay the regular monthly rate. That tier includes 6,000 emails a month and unlimited web push notifications. The free plan covers 250 contacts, 500 emails and 500 web push notifications a month, which is tight for any real store. SMS is priced from $0.007 per message, and the page says 24/7 live chat and email support is available to all customers on any plan, including free. Omnisend also migrates contacts, data and segments for free. We could not confirm USD prices for 1,000, 5,000 and 10,000 contacts because the slider prices load in a way our checker does not read. Stores that rely on cart and order automations get more from it than newsletters do.
- ✓Built around store data such as carts and orders
- ✓24/7 support even on the free plan
- ✓Free migration from another platform
- ✕The $11.20 Standard price is a 30% discount for the first 3 months only
- ✕Free plan is capped at 500 emails a month
- ✕We could not confirm USD prices at 1,000, 5,000 or 10,000 contacts in text our checker reads
- Free plan:
- Yes, 250 contacts and 500 emails a month
- Standard entry tier:
- 500 contacts and 6,000 emails a month
- Intro offer:
- 30% off for the first 3 months
- SMS:
- From $0.007 per message
- Support:
- 24/7 live chat and email on all plans
Bottom line: Omnisend is the best choice for small online stores that want order-based automations because Standard starts at $11.20 a month and support is 24/7 on every plan. Newsletters will pay less with EmailOctopus or Kit.
- 09
Mailchimp
8.0/10A widely used email marketing platform with Free, Essentials, Standard and Premium plans.
Price
$13per month
Free plan up to 250 contacts; Essentials $13 per month for the first 12 months; 14-day free trial
“Save 15% on 10,000+ contacts $ 13 00 /mo for 12 months” Quoted from the pricing page, November 12, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 7.0
- Features (35%)
- 8.7
- Ease of use (25%)
- 8.5
Best forOccasional senders and businesses that want a familiar tool
Mailchimp is the name most small businesses know, and its entry price is competitive, but it ranks near the bottom of a cheap list. The pricing page lists Essentials at $13 a month for 12 months, so the year-two price is the one to budget for. The free plan has a limit of 250 contacts, the same as Omnisend's and below Sender, EmailOctopus or Kit. For larger lists, Mailchimp offers 15% off the first 12 months of Standard to businesses with 10,000 or more contacts, and a 14-day trial of Standard. One feature does help occasional senders: Pay As You Go email credits, which Mailchimp describes as best for infrequent senders. We could not read USD prices at 1,000, 5,000 and 10,000 contacts from the page text, so check the slider for your list size. The case for Mailchimp is breadth, including generative AI features and actionable insights, rather than price.
- ✓Pay As You Go credits suit people who send a few times a year
- ✓15% off Standard for 10,000 or more contacts in the first year
- ✓Essentials starts at $13 a month
- ✕The $13 Essentials price applies for the first 12 months only
- ✕Free plan stops at 250 contacts
- ✕We could not confirm USD prices at 1,000, 5,000 or 10,000 contacts in text our checker reads
- Free plan:
- Yes, up to 250 contacts
- Essentials:
- $13 per month for the first 12 months
- Free trial:
- 14 days of Standard
- Large list offer:
- 15% off Standard for 10,000+ contacts for 12 months
- Pay As You Go:
- Email credits for infrequent senders
Bottom line: Mailchimp is the best choice for occasional senders who want Pay As You Go credits instead of a monthly plan. Anyone sending monthly to 1,000 or more contacts will pay less with Sender or EmailOctopus.
- 10
GetResponse
7.9/10An email marketing platform with automation, landing pages and webinars, priced by list size.
Price
$19per month
From $19 per month billed monthly for 1,000 subscribers with unlimited messages; 18% off 12-month plans; 14-day free trial
“Monthly payment plans are bracketed by list size, starting at $19 per month for unlimited messages to 1,000 subscribers.” Quoted from the pricing page, November 12, 2026.
- Free plan
- No
- Free trial
- 14 days
- Value (40%)
- 7.2
- Features (35%)
- 8.6
- Ease of use (25%)
- 7.9
Best forSmall businesses that want unlimited sends at 1,000 subscribers and room to add webinars
GetResponse prices by list size and states that monthly plans start at $19 a month for unlimited messages to 1,000 subscribers, with 18% off on 12-month plans. That is a fair price for unlimited sends, but it is $4 more than Sender and $5.50 more than EmailOctopus at the same size, which is why it ranks last on a list weighted toward value. Payments are automatic, recurring and taken in advance, and a 14-day trial lets you test premium features first. Our checker saw the pricing page in Polish zloty, so we could confirm only the 1,000 subscriber USD price from the page's FAQ text; prices at 5,000 and 10,000 are left out rather than estimated. The platform's strength is breadth, with sales funnels, abandoned cart recovery and webinars on higher plans, and 170+ integrations, so it suits businesses that expect to grow into those features rather than people who only send a monthly newsletter.
- ✓Unlimited messages at the $19 tier
- ✓18% discount for 12-month billing
- ✓14-day trial without committing to a plan
- ✕$19 a month at 1,000 subscribers is $5.50 more than EmailOctopus Pro
- ✕The pricing page shows local currency here, so we could only confirm the 1,000 subscriber USD price
- ✕No permanent free plan listed in the pricing text we checked
- Price at 1,000 contacts:
- $19 per month billed monthly
- Messages:
- Unlimited at the entry tier
- Yearly discount:
- 18% on 12-month plans
- Free trial:
- 14 days
- Integrations:
- 170+
Bottom line: GetResponse is the best choice for small businesses that want unlimited sends at 1,000 subscribers and plan to add automation later. Budget-first senders will pay less with Sender or EmailOctopus.
What to check before you pay
Price the list you will have in a year
Most of these tools bill by subscriber count, and the gap widens as lists grow. At 1,000 subscribers EmailOctopus, Sender and Moosend sit between $13.50 and $16 a month billed monthly; at 10,000 the same three cost $44.50, $69 and $88. Pick on the price at your expected list size, not the entry tier.
Check what counts toward the bill
Brevo bills by monthly email sends, not stored contacts, and its free plan stores up to 100,000 contacts with 300 sends a day. Omnisend bases its price on contact list size. Remove unsubscribed and bounced contacts before you upgrade, because many vendors count them until deleted.
Separate promotions from list prices
Several low headline prices are temporary. Mailchimp's $13 Essentials price lasts 12 months, Omnisend's $11.20 Standard rate covers the first 3 months at 30% off, and Sender was running a Black Friday discount of up to 60% on 24-month plans when we checked. Budget on the regular monthly rate.
Annual billing saves 10% to 20%
MailerLite takes 10% off yearly plans, Kit 17%, GetResponse 18% and Moosend 20%. EmailOctopus Pro drops from $13.50 to $12 a month at 1,000 subscribers when billed yearly. Pay monthly until you are sure the tool fits, then switch.
Look at sending limits on free plans
Free plans differ more in sends than in contacts. Sender allows 15,000 emails a month for 2,500 subscribers, EmailOctopus 10,000 emails for 2,500 subscribers, and Benchmark Email 1,000 emails for 500 contacts. Omnisend's free plan stops at 500 emails a month.
FAQ
What is the cheapest email marketing software?
Kit is the cheapest for broadcast-only senders, because its free plan covers up to 10,000 subscribers. Among paid plans, EmailOctopus Pro is the cheapest we found at larger lists, at $31.50 a month for 5,000 subscribers and $44.50 for 10,000 billed monthly, according to its pricing page in November 2026.
How much does email marketing cost for 1,000 subscribers?
Between $13.50 and $19 a month on the paid plans we priced. EmailOctopus Pro costs $13.50 billed monthly, Sender Standard $15, Benchmark Email Pro $16 billed annually, MailerLite Comfort $19 and GetResponse $19. Kit, Sender, EmailOctopus and Brevo also have free plans that can hold 1,000 contacts.
How much does email marketing cost for 10,000 subscribers?
From $44.50 a month at EmailOctopus on monthly billing, or $40 billed yearly. Sender Standard costs $69, Benchmark Email Pro $76 billed annually and MailerLite Comfort $89 billed monthly. Kit's free plan and Brevo's free plan can also store 10,000 contacts, with Brevo limited to 300 sends a day.
Which email marketing software has the best free plan?
Kit has the largest free plan by subscribers, at up to 10,000 with no sending limits. Sender's free plan covers 2,500 subscribers and 15,000 emails a month, and Brevo's stores up to 100,000 contacts with 300 sends a day.
Is Mailchimp cheap for small businesses?
Not after the first year. Mailchimp's Essentials plan is $13 a month for the first 12 months, and its free plan stops at 250 contacts. Sender and EmailOctopus have free plans for 2,500 subscribers and lower paid tiers at 1,000 subscribers.
Is Sender or MailerLite cheaper?
Sender is cheaper at every list size we checked. On monthly billing Sender Standard costs $15, $39 and $69 at 1,000, 5,000 and 10,000 subscribers, while MailerLite Comfort costs $19, $49 and $89.
Does annual billing make email marketing cheaper?
Yes, usually by 10% to 20%. MailerLite takes 10% off yearly plans, Kit 17%, GetResponse 18% and Moosend 20%, and EmailOctopus Pro falls from $44.50 to $40 a month at 10,000 subscribers on yearly billing.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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