Marketing & SEO · Ranked by price to features
10 Best Heatmap Tools of 2026
By the Rankozo research desk · Updated November 10, 2026 · Next review December 25, 2026
Microsoft Clarity is the best heatmap tool for marketers and small sites in 2026, free forever with no limits on traffic; Hotjar, now sold on Contentsquare's plans, suits teams that want polished heatmaps and replays with 200k free monthly sessions and Growth from $39 a month billed annually; PostHog suits product teams with 5K free recordings a month. Clarity costs $0.
- Tools ranked
- 10
- With free plan
- 9
- Cheapest paid plan
- Plerdy, $21
- per month
By the numbers
- 7.8%Marketing budgets average 7.8% of company revenue in 2026, up from 7.7% in 2025, among CMOs in North America, the UK and Europe surveyed by Gartner.Gartner
- 9.0%US companies spend 9.0% of revenue on marketing in 2026, the lowest share in several years, according to The CMO Survey of US marketing leaders.The CMO Survey
- 1.7%Overall US marketing spending grew 1.7% over the 12 months before the January 2026 CMO Survey, the slowest growth since 2021.The CMO Survey
- 30.6%Paid media accounted for 30.6% of the average marketing budget in 2025, the largest category in Gartner's CMO Spend Survey.Gartner
- $294.6 billionUS internet advertising revenue reached $294.6 billion in 2025, a 13.9% increase on 2024.IAB and PwC
Comparison table
| Tool | |||||
|---|---|---|---|---|---|
| Microsoft Clarity | 01 | 9.1 | 10.0 | Freefree | Yes |
| Hotjar (Contentsquare) | 02 | 8.8 | 8.6 | $39per month | Yes |
| PostHog | 03 | 8.7 | 9.4 | Freeusage-based | Yes |
| Inspectlet | 04 | 8.3 | 8.8 | $39per month | Yes |
| Mouseflow | 05 | 8.3 | 8.2 | Free plan | Yes |
| Plerdy | 06 | 8.3 | 8.8 | $21per month | Yes |
| Fullstory | 07 | 8.2 | 7.6 | Free plan | Yes |
| Lucky Orange | 08 | 7.9 | 7.2 | $32per month | No |
| Zoho PageSense | 09 | 7.9 | 8.0 | Free plan | Yes |
| Crazy Egg | 10 | 7.5 | 6.4 | $29per month | Yes |
Click a column to sort. Prices are the cheapest paid plan quoted from each vendor's US pricing page; "Check price" means the US price check is pending.
How this ranking works
One method for every tool. We compared documented features and published prices; we did not run hands-on tests. Value carries the most weight.
Full methodThis list is for marketers, designers and CRO specialists who want click, scroll and attention heatmaps plus session recordings, and need to know how many sessions each plan records before it stops. We compared documented features and published prices for 10 tools and ranked them by value first, then features, then ease of use. Value weighs the free allowance and the sessions or recordings you get on the cheapest paid tier. Prices are in USD as shown on each vendor's page on the check date; three vendors did not show USD prices here and are marked pending.
The verdict
Microsoft Clarity is first because it records heatmaps and sessions free forever with no traffic limit, which no paid tool here can match on value. Hotjar, whose pricing page now redirects to Contentsquare, has the most generous paid starting point with 200k monthly sessions free and 13 months of data from $39 a month on Growth. PostHog bundles 5K free recordings with analytics, flags and experiments. Plerdy and Mouseflow are cheap paid picks with SEO and friction extras, Inspectlet gives 5,000 free replays a month, and Fullstory has a 30,000 session free plan. Lucky Orange and Crazy Egg are easy to use but cap recordings tightly on their entry plans.
- 01Top value
Microsoft Clarity
9.1/10A free behavior analytics tool from Microsoft with session recordings, heatmaps and AI summaries and no limits on traffic.
Price
Freefree
Free forever with no limits on traffic; no paid plan
“Free forever. Built to grow with your business. No limits on traffic.” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 10.0
- Features (35%)
- 8.0
- Ease of use (25%)
- 9.2
Best forMarketers and site owners who want heatmaps and recordings on any amount of traffic without a budget.
Microsoft Clarity ranks first because value decides this list and Clarity charges nothing. Its homepage states it is free forever with no limits on traffic, which removes the session cap question that drives every other comparison here. You get session recordings with Highlights of the key moments in each visit, heatmaps of clicks, scrolls and drop-off, and AI summaries that point out behavior trends on a page. Newer additions include an AI chat over your data, AI visibility reports that show when AI tools cite your content, and an MCP server for connecting Clarity to other AI tools. Microsoft lists more than 2 million sites and apps and calls the product GDPR and CCPA ready. The trade-off is depth: there are no surveys, A/B tests or advanced funnel builders, so CRO teams often pair it with a testing tool. We compared documented features and published prices; we did not open a trial account.
- ✓Free forever with no traffic limit published
- ✓Recordings and heatmaps in one tag
- ✓Mobile app support listed alongside websites
- ✕No paid tier for vendor support or extra controls
- ✕No built-in surveys or A/B testing
- ✕Fewer segmentation and funnel tools than product analytics suites
- Free plan:
- Yes, free forever
- Traffic limit:
- No limits on traffic
- Compliance:
- GDPR and CCPA ready
- Sites using it:
- 2M+ sites and apps
Bottom line: Clarity is the default first install for any site that wants heatmaps and recordings at no cost. Add a paid tool only when you need surveys, testing or deeper segmentation.
- 02
Hotjar (Contentsquare)
8.8/10Hotjar's heatmaps, replays and surveys now sold on Contentsquare's Experience Analytics plans, with a large free session allowance.
Price
$39per month
Free for 200k monthly sessions; Growth from $39 per month billed annually ($49 list) for 7k sessions
“Growth From $39 / month” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 8.6
- Features (35%)
- 9.0
- Ease of use (25%)
- 8.8
Best forMarketing and UX teams that want polished heatmaps, replays and feedback in one account with room to scale.
Hotjar's pricing page now redirects to Contentsquare, and the heatmap and replay product is sold as Contentsquare Experience Analytics. The free plan is generous: 200k monthly sessions with replays, heatmaps and funnels, error and performance monitoring, basic surveys and an MCP connection to LLMs. Its limits are 1 month of data access and 1 project. Growth starts at 7k monthly sessions for $39 a month billed annually against a $49 list price and adds 13 months of data, 3 projects, zone-based heatmaps, user path analysis and Sense AI summaries of replays and heatmaps. The slider climbs past 240k sessions, so price rises with traffic. Voice of Customer surveys are a separate product from $79 a month, and Pro and Enterprise tiers are quoted after a demo. It ranks second because the free allowance and the depth of Growth beat everything except Clarity's price. We compared documented features and published prices; we did not open a trial account.
- ✓Largest free session allowance among the paid vendors here
- ✓13 months of data history from the first paid tier
- ✓Error and performance monitoring included on Free
- ✕Free plan keeps only 1 month of data and 1 project
- ✕Surveys beyond the basics are priced separately
- ✕Pro and Enterprise plans need a demo for pricing
- Free plan:
- 200k monthly sessions, 1 month of data, 1 project
- Cheapest paid plan:
- Growth, $39 per month billed annually
- Growth data access:
- 13 months
- Hotjar pricing page:
- Redirects to Contentsquare pricing
Bottom line: Hotjar on Contentsquare is the strongest paid heatmap suite for marketing teams, and its free plan is large enough to test properly. Budget for Growth once you need more than a month of history.
- 03
PostHog
8.7/10An open product analytics platform with session replay, heatmaps, feature flags and experiments billed by usage.
Price
Freeusage-based
Free every month for 5K recordings and 1M analytics events; usage-based billing after that with no minimum spend
“Session replay 5K recordings” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 9.4
- Features (35%)
- 9.2
- Ease of use (25%)
- 7.0
Best forProduct and engineering teams that want replays next to analytics, flags and A/B tests in one tool.
PostHog suits teams that want heatmaps and replays as part of a wider product analytics stack. Its pricing page lists a monthly free allowance that resets whether or not a card is on file: 5K session recordings, 1M analytics events, 1M feature flag requests, 100K exceptions for error tracking and 1,500 survey responses. Past that, each product is billed by usage with no minimum spend or annual contract, and you can set a billing limit per product so a traffic spike does not create a large bill. Events are kept for 1 year on free plans and 2 years on pay-as-you-go. The value score is high because few vendors give this much away, but ease of use is lower: PostHog is built for product and engineering teams, and a marketer who just wants a landing page heatmap will find Clarity or Hotjar quicker to read. We compared documented features and published prices; we did not open a trial account.
- ✓Free allowance resets every month with or without a card
- ✓Replays sit next to funnels, flags and experiments
- ✓Billing limits stop surprise invoices
- ✕Setup and reports assume some technical skill
- ✕Usage pricing is harder to forecast than a flat plan
- ✕Free data retention is shorter than on paid usage
- Free recordings:
- 5K per month
- Free analytics events:
- 1M per month
- Contract:
- No minimum spend or annual contract
- Event retention:
- 1 year free, 2 years pay-as-you-go
Bottom line: PostHog gives product teams replays, analytics and experiments with a large monthly free tier. Marketers who only need heatmaps will find simpler tools on this list.
- 04
Inspectlet
8.3/10A long-running session replay and heatmap tool that also includes A/B testing, form analytics and error logging.
Price
$39per month
Free plan with 5,000 session replays a month; Micro from $39 per month, 15% off billed annually
“Micro For small projects $ 39 /mo” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Value (40%)
- 8.8
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.2
Best forSmall teams that want a large free replay allowance and A/B testing in the same tool.
Inspectlet keeps a simple model and a large free tier. The plans page lists a free plan with 5,000 session replays a month across 3 websites and 1 month of storage, including session replay, heatmaps and A/B testing. Micro costs $39 a month for 10,000 replays and 2 months of storage, adds Ask AI, conversion funnels and multi-user access, and annual billing saves 15%. Startup at $79 a month raises replays to 25,000 and storage to 3 months, while Growth at $149 a month adds form analytics, targeting controls and API access with 50,000 replays. Enterprise plans start at $499 a month for 250K replays and 24 months of storage. When you hit a limit Inspectlet stops recording new sessions rather than billing overages. It ranks just behind Plerdy and Mouseflow because form analytics sits on a pricier tier. We compared documented features and published prices; we did not open a trial account.
- ✓Free plan lists 5,000 session replays a month across 3 websites
- ✓A/B testing included from the free tier
- ✓No long-term contracts
- ✕Free plan keeps only 1 month of storage
- ✕Form analytics and targeting controls start at Growth, $149 a month
- ✕Interface and reporting are simpler than suite vendors
- Free plan:
- 5,000 session replays a month, 3 websites, 1 month storage
- Micro:
- 10,000 replays a month, 2 months storage
- Growth:
- $149 a month, 50,000 replays, 6 months storage
- Annual discount:
- Save 15%
Bottom line: Inspectlet is a good value pick for teams that want replays and A/B tests without a suite. Plan on Growth if form analytics matters.
- 05
Mouseflow
8.3/10A behavior analytics tool with session replays, six heatmap types, friction detection, funnels and form analytics.
Price
Free plan
See vendor pricing (USD check pending); free plan with 500 sessions
US price check pending. Vendor pricing page
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.2
- Features (35%)
- 8.4
- Ease of use (25%)
- 8.4
Best forCRO specialists who want friction scoring and form analytics with clear session tiers.
Mouseflow lays out its session caps more plainly than most rivals. The free plan covers 1 website and 500 sessions with session replays, click, scroll and geo heatmaps, friction detection and 1 month of history. Essential moves to 5,000 sessions with 3 months of history and Mina AI questions, Advanced to 2 websites and 25,000 sessions with feedback surveys and attention, movement and friction heatmaps, and Premium to 5 websites and 100,000 sessions with form analytics, data export, a REST API and 12 months of history. Annual billing saves up to 35%, and there is a 14-day trial with no card. The page we fetched showed plan amounts without a currency symbol, so we have not listed a USD price; check the vendor page in your region. Mouseflow ranks mid-table because its features are strong and tiers are easy to read, but the 500 session free plan is small. We compared documented features and published prices; we did not open a trial account.
- ✓Clear session counts on every tier
- ✓Friction detection even on Free
- ✓14-day trial with no card required
- ✕Free plan records only 500 sessions
- ✕Form analytics waits for Premium
- ✕Currency was not shown on the page as fetched from our location
- Free plan:
- 1 website, 500 sessions, 1 month of history
- Essential:
- 1 website, 5,000 sessions, 3 months of history
- Advanced:
- 2 websites, 25,000 sessions, 6 months of history
- Premium:
- 5 websites, 100,000 sessions, 12 months of history
Bottom line: Mouseflow is a solid CRO pick with friction detection and clear session tiers. Confirm the price in your currency before buying.
- 06
Plerdy
8.3/10A CRO toolkit with heatmaps, video sessions, SEO audits, pop-ups and ecommerce tracking on low-cost plans.
Price
$21per month
Free plan; Startup from $21 per month billed annually ($32 monthly)
“Startup $32 $32 $21 / Month Billed annually” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Free trial
- 14 days
- Value (40%)
- 8.8
- Features (35%)
- 8.2
- Ease of use (25%)
- 7.8
Best forSmall ecommerce and content sites that want heatmaps plus SEO and conversion extras on a tight budget.
Plerdy packs more than heatmaps into a low price. Startup costs $21 a month billed annually or $32 monthly, and the pricing page lists 500 heatmap pageviews per day, 5,000 video sessions, 10,000 SEO audit pages and 500 daily pop-up displays. Heatmap reports include scroll depth, mouse movement and click sequence, with segments by traffic channel, user group and country, and historical data is kept so you can build reports later. The free plan gives 100 daily heatmap pageviews and 500 video sessions but analyzes only up to three pages. Video sessions are a total limit that you manage by deleting old ones, which differs from the monthly resets used elsewhere. The SEO audit and ecommerce tracking make it a good fit for small stores, though the mix of daily and total caps takes some reading. We compared documented features and published prices; we did not open a trial account.
- ✓Lowest paid entry price with published USD pricing here
- ✓SEO audit and pop-ups included, not just heatmaps
- ✓Startup stores 5,000 video sessions
- ✕Free heatmaps cover only up to three pages
- ✕Limits mix daily pageview caps and total session caps
- ✕Busier interface than single-purpose heatmap tools
- Free plan:
- 100 daily heatmap pageviews, 500 video sessions
- Startup plan:
- 500 daily heatmap pageviews, 5,000 video sessions
- Annual discount:
- Save 35%
- Free trial:
- 14 days
Bottom line: Plerdy is the cheapest verified paid plan here and adds SEO audits and pop-ups to heatmaps. Read the daily and total limits carefully before choosing a tier.
- 07
Fullstory
8.2/10A digital experience analytics platform with session replay, heatmaps, product analytics and AI agents for larger teams.
Price
Free plan
See vendor pricing (USD check pending); FullstoryFree plan with 30,000 sessions a month, paid plans by quote
US price check pending. Vendor pricing page
- Free plan
- Yes
- Value (40%)
- 7.6
- Features (35%)
- 9.2
- Ease of use (25%)
- 7.6
Best forProduct and analytics teams that need deep behavioral data and are fine with quote-based pricing.
Fullstory has the deepest analytics on this list but the least transparent pricing. Its FAQ describes FullstoryFree as a permanent free plan with 30,000 sessions per month and 12 months of data retention, no card required, which is a large allowance for a small team. Paid plans come in Business, Advanced and Enterprise tiers, and every one needs a pricing request and demo. The plan comparison table lists session replay, heatmaps, scroll maps and click maps, plus funnels, page flow analysis and segmentation, and AI-powered Fullcapture with retroactive data history. Mobile analytics, StoryAI and Guides and Surveys are add-ons. Sensitive data is excluded by default. The value score is held down by the lack of a published USD price, and the product is built for analysts more than for marketers checking a landing page. We compared documented features and published prices; we did not open a trial account.
- ✓Free plan with 30,000 sessions a month and 12 months of retention
- ✓Retroactive data history through Fullcapture
- ✓Strong privacy defaults for regulated teams
- ✕Business, Advanced and Enterprise prices need a demo
- ✕Mobile analytics and guides are paid add-ons
- ✕More analytics depth than a marketer needs for page heatmaps
- Free plan:
- 30,000 sessions a month, 12 months of retention
- Paid plans:
- Business, Advanced, Enterprise by quote
- Add-ons:
- Mobile, StoryAI, Guides and Surveys, Multi-Org
- Data capture:
- AI-powered Fullcapture with retroactive history
Bottom line: Fullstory is the deepest behavioral analytics tool here, and its free plan is large. Expect a sales process before any paid plan.
- 08
Lucky Orange
7.9/10A conversion toolkit with heatmaps, session recordings, live chat, surveys and funnels, with every feature on every plan.
Price
$32per month
Build from $32 per month paid annually ($39 monthly) for 3,500 sessions; 7-day free trial
“Build $32 /mo paid annually Track up to 3,500 monthly sessions” Quoted from the pricing page, November 10, 2026.
- Free plan
- No
- Free trial
- 7 days
- Value (40%)
- 7.2
- Features (35%)
- 8.2
- Ease of use (25%)
- 8.6
Best forSmall online stores that want heatmaps plus live chat and a live visitor view in one simple plan.
Lucky Orange keeps every feature on every plan and sells session volume instead. Build costs $32 a month paid annually or $39 monthly and tracks up to 3,500 monthly sessions, Grow is $72 a month paid annually for 10,000 sessions, and Expand starts at $199 a month paid annually with 50,000 sessions. All plans include heatmaps, recordings, surveys and announcements, live chat, a live visitor view, conversion funnels, page and form analytics and unlimited team members, with 60 days of base storage that can be extended. Extra websites cost $5 each. The flat feature set is easy to understand and the live chat is a real extra for small stores. The value score is lower because there is no permanent free plan and 3,500 sessions is a tight cap next to free tiers from Clarity, Contentsquare and Inspectlet. We compared documented features and published prices; we did not open a trial account.
- ✓No feature gating between plans
- ✓Live chat built in, not just analytics
- ✓Unlimited team members on every plan
- ✕No permanent free plan, only a 7-day trial
- ✕Build tracks only 3,500 monthly sessions
- ✕Extra websites cost $5 each
- Build:
- $32 per month paid annually, 3,500 sessions
- Grow:
- $72 per month paid annually, 10,000 sessions
- Base data storage:
- Starts at 60 days
- Free trial:
- 7 days
Bottom line: Lucky Orange is a simple all-in-one pick for small stores that want live chat with their heatmaps. Session caps on the entry plan are tight for growing sites.
- 09
Zoho PageSense
7.9/10Zoho's conversion optimization platform with heatmaps, session recording, funnels, form analytics and A/B testing.
Price
Free plan
See vendor pricing (USD check pending); Forever Free plan up to 5,000 monthly tracked users
US price check pending. Vendor pricing page
- Free plan
- Yes
- Value (40%)
- 8.0
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.0
Best forTeams already on Zoho apps who want heatmaps and testing priced by monthly tracked users.
Zoho PageSense counts monthly tracked users instead of sessions, which can work out cheaper for sites where visitors return often. The Forever Free plan covers up to 5,000 monthly tracked users with web and mobile analytics, goals, funnel analysis, heatmaps, session recording and form analytics, limited to 1 project, 1 month of data and 5 goals. Professional starts at 10,000 tracked users and adds 3 projects, 6 months of data, 30 goals, custom dimensions, polls, web and mobile push notifications and pop-ups. A/B testing arrives on Enterprise. Yearly billing saves 40%. Our fetch showed prices in EUR, so the USD amount is pending; US buyers can switch the currency selector on the page. It ranks below the specialists because testing sits on the top tier, but it is a sensible add for teams on Zoho CRM or other Zoho apps. We compared documented features and published prices; we did not open a trial account.
- ✓Free plan covers up to 5,000 monthly tracked users
- ✓Mobile analytics listed on every tier
- ✓Fits teams already using other Zoho apps
- ✕Free plan has 1 project and 1 month of data
- ✕A/B testing waits for Enterprise
- ✕USD prices were not shown from our location
- Free plan:
- 5,000 monthly tracked users, 1 project, 1 month of data
- Professional:
- From 10,000 tracked users, 3 projects, 6 months of data
- Annual discount:
- Save 40%
- Billing unit:
- Monthly tracked users
Bottom line: PageSense is a fair heatmap and recording option priced by tracked users, best for Zoho customers. Check the USD price before you buy.
- 10
Crazy Egg
7.5/10A website heatmap tool with recordings, surveys, AI analysis and A/B testing on higher plans.
Price
$29per month
Free plan with instant heatmaps; Starter $29 per month billed annually for 5,000 pageviews and 50 recordings
“Starter $29 /mo * Start free 30-day trial Key features include: 5,000 tracked pageviews/mo 5 Heatmap Reports 50 Recordings/mo” Quoted from the pricing page, November 10, 2026.
- Free plan
- Yes
- Free trial
- 30 days
- Value (40%)
- 6.4
- Features (35%)
- 7.8
- Ease of use (25%)
- 8.8
Best forMarketers who want quick heatmap snapshots on a few key pages.
Crazy Egg is easy to start with, but its entry plan is small. Starter costs $29 a month and the pricing page notes that all plans are billed annually; it includes 5,000 tracked pageviews, 5 heatmap reports, 50 recordings a month and 6 months of recording storage, along with unlimited domains, team members, surveys, web analytics and funnel reports, plus AI analysis of heatmaps and recordings. Plus at $99 a month raises the limits to 150,000 pageviews, 75 heatmap reports and 1,000 recordings and adds unlimited A/B testing, and Pro at $249 adds A/B test targeting by country and UTM. A free plan covers instant heatmaps, web analytics, conversion analytics and surveys, and every paid plan has a 30-day trial. There are no overages: you buy more as an add-on. It ranks last because 50 recordings for $29 is far below the free allowances elsewhere on this list. We compared documented features and published prices; we did not open a trial account.
- ✓Very quick to set up a heatmap
- ✓Unlimited domains and team members
- ✓No overages, ever, per the pricing page
- ✕Starter includes only 50 recordings a month
- ✕All paid plans are billed annually
- ✕Only 5 heatmap reports on Starter
- Starter:
- $29 per month, 5,000 pageviews, 5 heatmap reports, 50 recordings
- Plus:
- $99 per month, 150,000 pageviews, 1,000 recordings
- Billing:
- All plans billed annually
- Free trial:
- 30 days
Bottom line: Crazy Egg is quick for heatmap snapshots, with A/B tests from the Plus plan. Its recording caps make it poor value if session replay is the main need.
What to check before you pay
Compare what the cap counts: sessions, replays or pageviews
Vendors meter different things. Contentsquare and Lucky Orange count monthly sessions, Inspectlet separates monthly sessions from session replays, Crazy Egg counts tracked pageviews and recordings, Plerdy counts daily heatmap pageviews and stored video sessions, and Zoho PageSense counts monthly tracked users. Convert each plan to the unit your traffic report uses before comparing prices.
Start with a free plan that matches your traffic
Microsoft Clarity lists no limits on traffic. Contentsquare's free plan covers 200k monthly sessions, Inspectlet 5,000 session replays a month, PostHog 5K recordings, Fullstory 30,000 sessions and Mouseflow 500 sessions. A small site can run for a long time on these before paying.
Check data history before you commit
Short retention limits what you can compare. Contentsquare's free plan keeps 1 month of data and Growth keeps 13 months, Mouseflow ranges from 1 month on Free to 12 months on Premium, Inspectlet from 1 month free to 24 months on Enterprise, and Plerdy lists 3 months of storage on its paid plans.
Read the billing term on the entry price
Crazy Egg bills all plans annually. Lucky Orange Build is $32 a month paid annually or $39 monthly, Plerdy Startup is $21 a month billed annually or $32 monthly, and Contentsquare Growth is $39 a month billed annually against a $49 list price. Inspectlet Micro is $39 a month with 15% off on annual billing.
Decide whether you need a product analytics suite
If you only need heatmaps and replays for landing pages, Clarity, Inspectlet or Crazy Egg are enough. Product teams that also want funnels, feature flags and experiments get more from PostHog or Fullstory, at the cost of a steeper setup.
FAQ
What is the best heatmap tool in 2026?
Microsoft Clarity ranks first because it offers heatmaps and session recordings free forever with no limits on traffic. Hotjar, now sold on Contentsquare's plans, is second with 200k free monthly sessions, and PostHog is third with 5K free recordings a month plus analytics and experiments.
Is there a completely free heatmap tool?
Yes. Microsoft Clarity is free forever with no traffic limit. Free plans also exist at Contentsquare (200k monthly sessions), Fullstory (30,000 sessions), Inspectlet (5,000 replays), PostHog (5K recordings), Zoho PageSense (5,000 tracked users), Plerdy and Mouseflow (500 sessions).
What happened to Hotjar pricing?
Hotjar's pricing page now redirects to Contentsquare's pricing page, where the heatmap and replay product is sold as Experience Analytics. The free plan covers 200k monthly sessions and Growth starts at $39 a month billed annually for 7k sessions.
Which heatmap tool gives the most sessions for the money?
Clarity costs nothing at any traffic level. Among paid tools with USD prices, Plerdy Startup at $21 a month billed annually includes 5,000 video sessions, and Inspectlet Micro at $39 a month includes 10,000 replays. Crazy Egg Starter includes 50 recordings for $29 a month billed annually.
Do heatmap tools charge by sessions, pageviews or users?
It varies. Contentsquare, Lucky Orange and Mouseflow count sessions, Inspectlet counts session replays, Crazy Egg counts tracked pageviews and recordings, PostHog counts recordings, and Zoho PageSense counts monthly tracked users. Compare plans in the unit your analytics tool reports.
Questions or corrections: editorial@rankozo.comSee our disclosure. Prices change; confirm on the vendor page before buying.
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