Free plans only

8 Best Free Cheap Email Marketing Software of 2026

By the Rankozo research desk · Updated November 12, 2026

8 of the 10 tools in our best cheap email marketing software ranking offer a permanent free plan. Sender scores highest among them at 8.7 out of 10.

1. 01

   Sender

   Small online stores that want email and SMS at the lowest price per feature

   Free plan up to 2,500 subscribers; Standard from $9 per month for 500 subscribers billed monthly, $15 at 1,000, $39 at 5,000, $69 at 10,000

   Full entry, No. 1 overall

   Paid from

   $9

   Score 8.7

2. 02

   EmailOctopus

   Newsletters and small brands with lists of 5,000 to 10,000

   Free Starter plan up to 2,500 subscribers; Pro from $9 per month billed yearly for 500 subscribers; monthly billing $13.50 at 1,000, $31.50 at 5,000, $44.50 at 10,000

   Full entry, No. 2 overall

   Paid from

   $9

   Score 8.6

3. 03

   Brevo

   Businesses with large lists that email only a few times a month

   Free plan with 300 sends a day and up to 100,000 contacts; Starter from $9 per month for 5,000 sends; Standard from $18 per month

   Full entry, No. 3 overall

   Paid from

   $9

   Score 8.5

4. 04

   MailerLite

   Small businesses that want a polished editor and will pay a little more per subscriber

   Free plan up to 250 subscribers; Comfort from $12 per month for 500 subscribers billed monthly, $19 at 1,000, $49 at 5,000, $89 at 10,000; 10% off yearly

   Full entry, No. 4 overall

   Paid from

   $12

   Score 8.5

5. 05

   Kit

   Creators and newsletter writers who only need broadcasts and forms

   Free plan up to 10,000 subscribers; Creator from $33 per month billed yearly ($390 a year) for 1,000 subscribers

   Full entry, No. 5 overall

   Paid from

   $33

   Score 8.4

6. 06

   Benchmark Email

   Small teams that want list verification and up to 10 users on a low plan

   Free plan for 500 contacts; Pro from $12 per month for 500 contacts, or $10 billed annually; annual prices $16 at 1,000, $42 at 5,000, $76 at 10,000

   Full entry, No. 7 overall

   Paid from

   $12

   Score 8.2

7. 07

   Omnisend

   Shopify and WooCommerce stores that want ecommerce automations

   Free plan for 250 contacts and 500 emails a month; Standard $11.20 per month for the first 3 months (30% off $16) for 500 contacts, billed monthly

   Full entry, No. 8 overall

   Paid from

   $11.20

   Score 8.2

8. 08

   Mailchimp

   Occasional senders and businesses that want a familiar tool

   Free plan up to 250 contacts; Essentials $13 per month for the first 12 months; 14-day free trial

   Full entry, No. 9 overall

   Paid from

   $13

   Score 8.0

Scores and prices come from our Best Cheap Email Marketing Software ranking, which uses one method for every tool. Questions or corrections: editorial@rankozo.com