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Health & wellness · 49 figures

Fitness Industry Statistics 2026

The global physical activity market was worth $1,143.9 billion in 2024, according to the Global Wellness Institute. In the U.S., a record 81 million people held a gym or studio membership in 2025, per the Health & Fitness Association, and members paid an average of $59 a month in HFA's 2024 data. Europe's clubs earned EUR 39.1 billion from 75.5 million members in 2025, per EuropeActive and Deloitte.

Download CSVCite this pageUpdated November 4, 2026 · 17 sources · 53/53 quotes re-checked

This page covers what people spend on fitness and who collects it: the size of the global physical activity market, U.S. and European gym membership, membership prices, results at listed gym operators, connected fitness and wearables, and fitness jobs and pay. Most figures describe 2025 and 2026; a few price figures from 2024 are labeled as such. Sources include the Health & Fitness Association, the Global Wellness Institute, EuropeActive and Deloitte, the U.S. Bureau of Labor Statistics, the CDC and company filings with the SEC.

Fitness is a large consumer market built on many small monthly payments. The Global Wellness Institute values physical activity at $1,143.9 billion in 2024, of which $541.3 billion is spending on actually taking part in sports, fitness and mindful movement, and it projects $1,463.6 billion by 2029. Fitness technology alone reached $85.9 billion. In the U.S., the Health & Fitness Association counts 81 million gym and studio members in 2025, 26.1% of people aged six and older.

Prices span a wide range. HFA's 2024 data put the average U.S. membership at $59 a month, while 41% of facility users paid $25 or less. Planet Fitness raised its basic price from $10 to $15 a month in 2024, the first increase since 1998. Members are pushing for flexibility more than discounts: in Wellhub's 2026 survey of gym owners, 66% hear requests for shorter or more flexible contracts and 46% hear requests for lower prices. Oura charges $349 to $499 for its ring plus $5.99 a month in the U.S., which shows how hardware makers now add subscription revenue.

Operators had a strong 2025: HFA's benchmarking survey found median revenue up 10.7% at a 22.1% median EBITDA margin, and 92.3% of operators in its global survey expect more revenue in 2026. Listed operators show both ends of the market growing. Planet Fitness reached about 21.5 million members and $1.4 billion in quarterly system-wide sales by mid-2026, with same-club sales up 1.7%. Life Time, a premium club chain, grew Q3 2026 revenue 14.2% to $893.5 million on only 2.2% more memberships, which means most of its growth came from higher spending per member. In Europe, EuropeActive and Deloitte report revenue up 9.1% against membership up 5.8% in 2025, the same pattern of yield rising faster than headcount.

Connected fitness is mixed. Garmin's fitness segment grew 16% in Q3 2026 and Oura's revenue rose 74% in nine months to $1,214.5 million, while Peloton's paid connected fitness subscriptions fell 8.8% to 2.553 million and it expects revenue to decline in fiscal 2027. Behind all this, the BLS counts 388,400 fitness trainer jobs with a median wage of $47,160, and the CDC links $192 billion in annual U.S. health care costs to inadequate aerobic activity.

01

Global fitness market size

The Global Wellness Institute's physical activity sector includes far more than gyms: it counts sports and recreation, fitness, mindful movement, equipment, apparel and fitness technology. Apparel and footwear is the largest single piece, and spending on participation is just under half the total. GWI expects the sector to grow about 5.1% a year to 2029. These are modeled estimates that combine many data sources, so they are best used for scale rather than precise year-to-year change.

Global wellness economy by sector, 2024

Global market size by wellness sector in billions of U.S. dollars, 2024. Smaller sectors (spas, springs, workplace wellness) omitted.

  • Personal care and beauty$1,350
  • Healthy eating, nutrition and weight loss$1,148
  • Physical activity$1,144
  • Wellness tourism$894
  • Public health, prevention and personalized medicine$676
  • Traditional and complementary medicine$606
  • Wellness real estate$548
  • Mental wellness$268

Source: Global Wellness Institute, Global Wellness Economy Monitor 2025

  • $1,143.9 billion

    The global physical activity market was worth $1,143.9 billion in 2024, after 4.6% annual growth from 2019, per the Global Wellness Institute.

    Global Wellness Institute · Global Wellness Economy Monitor 2025 (Nov 2025)

    Exact quote

    Physical activity: $1,143.9 billion in 2024; 4.6% annual growth 2019-2024; now at 125% of its 2019 level; projected at 5.1% annual growth 2024-2029.

  • $541.3 billion

    Consumers spent $541.3 billion worldwide on taking part in sports, fitness and mindful movement in 2024, 47% of the physical activity market.

    Global Wellness Institute · Global Wellness Economy Monitor 2025 (Nov 2025)

    Exact quote

    Consumer spending on participating in recreational physical activities generated $541.3 billion in economic activity in 2024, representing 47% of the total physical activity market (see Figure 5.4).

  • $85.9 billion

    The global fitness technology market, including wearables, apps and streaming, reached $85.9 billion in 2024 and more than doubled in five years.

    Global Wellness Institute · Global Wellness Economy Monitor 2025 (Nov 2025)

    Exact quote

    Estimated at $85.9 billion in 2024, the global market for fitness tech has more than doubled in the last five years.

  • $406.5 billion

    Global spending on sports apparel and footwear reached $406.5 billion in 2024, above its pre-pandemic level.

    Global Wellness Institute · Global Wellness Economy Monitor 2025 (Nov 2025)

    Exact quote

    Sports apparel and footwear fell by 13.1% in 2020, but it has since recovered and exceeded its pre-pandemic level, reaching $406.5 billion in 2024.

  • $1,463.6 billion

    The Global Wellness Institute projects the physical activity market will reach $1,463.6 billion in 2029, growing 5.1% a year.

    Global Wellness Institute · Global Wellness Economy Monitor 2025 (Nov 2025)

    Exact quote

    We project the physical activity sector will grow by 5.1% annually over the next five years, reaching an estimated $1,463.6 billion in 2029 (see Figure 5.1).

  • $6.8 trillion

    The wider global wellness economy, which includes physical activity, grew 7.9% to $6.8 trillion in 2024.

    Global Wellness Institute · 2025 Global Wellness Economy Monitor (Nov 2025)

    Exact quote

    The global wellness economy grew by 7.9% from 2023-2024 and reached a new peak of $6.8 trillion in 2024.

02

U.S. gym and studio membership

U.S. gym membership hit a record in 2025 and members are using their memberships more. The share of members who never visited fell to 4.6%, which matters for value: a membership that is used costs far less per visit. Growth is broad, with Gen Z adults most likely to belong and members over 65 growing fastest. The HFA figures come from a national tracking survey of about 18,000 people aged six and older, so they are estimates with sampling error.

Share meeting federal aerobic activity guidelines, U.S., 2025

HFA national tracking survey of about 18,000 U.S. residents aged six and older, 2025.

49.4%
24.5%
Fitness facility membersNon-users

Source: Health & Fitness Association, 81 Million Americans Were Members of a Fitness Facility in 2025, New HFA Report Finds

03

Membership prices and subscription fees

Fitness prices run from about $15 a month at budget gyms to far more at premium clubs. HFA's 2024 average of $59 a month sits well above what many members pay, since 41% pay $25 or less, and Planet Fitness waited 26 years to lift its base price. Operator surveys suggest members now push for flexible contracts more than for lower prices. The $59 average and the Planet Fitness increase date from 2024 and the Wellhub figures come from a survey commissioned by a corporate wellness platform, so treat them as context rather than current list prices.

  • $59

    Americans paid an average of $59 a month for a fitness facility membership in 2024, and 41% of users paid $25 or less, per an HFA-commissioned report.

    Health & Fitness Association and John Dunham & Associates · The Fitness Industry Is Worth $22.4 Billion to the U.S. Economy, Says New Report (May 2024)

    Exact quote

    Americans pay an average of $59 per month for membership, and 41% of facility users pay $25 or less per month for membership.

  • $15

    Planet Fitness raised its basic membership from $10 to $15 a month in summer 2024, its first base price increase since 1998.

    Health & Fitness Association · The Price Is Right (Sep 2024)

    Exact quote

    Just take Planet Fitness, which raised its basic membership price this summer for the first time since 1998 from $10/month to $15/month.

  • 66%

    Gym and studio owners in Wellhub's 2026 survey say the most common member request is more flexible or shorter contracts, at 66%, while lower prices rank fourth at 46%.

    Wellhub · 86% of Gym and Studio Owners Grew Membership This Year, Even as Costs and Competition Rise (Sep 2026)

    Exact quote

    More flexible or shorter contracts are the most common request (66%), followed by better digital or hybrid options (65%) and recovery services (48%). Lower prices rank only fourth, at 46%.

  • 86%

    86% of 662 gym and studio owners in 11 countries grew their membership in 2026 and 56% improved their profit margin, according to a survey commissioned by corporate wellness platform Wellhub.

    Wellhub · 86% of Gym and Studio Owners Grew Membership This Year, Even as Costs and Competition Rise (Sep 2026)

    Exact quote

    Wellhub’s new Fitness Business Growth Report 2026 finds that 86% of gym and studio owners grew their membership base this year and 56% improved their profit margin, even as competition intensifies and the cost of winning new members rises.

  • $349 to $499

    In the United States, the Oura Ring sells for $349 to $499, according to Oura's 2026 IPO filing.

    Oura · Oura Inc. Form S-1/A Registration Statement (Sep 2026)

    Exact quote

    Oura Ring, which is a premium consumer device priced at $349 to $499, and our membership offering may be considered discretionary purchases by consumers

  • $5.99

    Oura charges U.S. users a $5.99 monthly subscription fee on top of the ring price.

    Oura · Oura Inc. Form S-1/A Registration Statement (Sep 2026)

    Exact quote

    Our pricing strategy, including, in the United States, our $349 to $499 hardware price and $5.99 monthly subscription fee, requires ongoing calibration

  • 7%

    Boutique studio franchisor Xponential Fitness collects about 7% of franchisee sales as royalties and 2% as marketing fund fees.

    Xponential Fitness · Xponential Fitness Second Quarter 2026 Results (Aug 2026)

    Exact quote

    we receive approximately 7% and 2% of the sales by franchisees as royalty revenue and marketing fund revenue, respectively.

04

Gym operators and U.S. economic footprint

Budget and premium gyms are both growing, but in different ways. Planet Fitness adds clubs and members with small price increases, so its same-club sales grew 1.7%. Life Time grew revenue more than 14% with only 2% more memberships, because each member pays more in dues and in-club services. Boutique studios are weaker: Xponential's North American sales were flat. Survey data from HFA show the same strength across operators worldwide, though respondents are self-selected. System-wide sales include franchisee sales, which are larger than the franchisor's own revenue.

  • 21.5 million

    Planet Fitness had about 21.5 million members and 2,930 clubs as of June 30, 2026.

    Planet Fitness · Planet Fitness Announces Second Quarter 2026 Results (Aug 2026)

    Exact quote

    As of June 30, 2026, Planet Fitness had approximately 21.5 million members and 2,930 clubs in all 50 states

  • $1.4 billion

    Planet Fitness system-wide sales rose $66.6 million to $1.4 billion in Q2 2026.

    Planet Fitness · Planet Fitness Announces Second Quarter 2026 Results (Aug 2026)

    Exact quote

    System-wide sales increased $66.6 million to $1.4 billion.

  • 1.7%

    Planet Fitness system-wide same club sales grew 1.7% in Q2 2026.

    Planet Fitness · Planet Fitness Announces Second Quarter 2026 Results (Aug 2026)

    Exact quote

    System-wide same club sales increased 1.7%.

  • $365.2 million

    Planet Fitness total revenue grew 7.1% to $365.2 million in Q2 2026.

    Planet Fitness · Planet Fitness Announces Second Quarter 2026 Results (Aug 2026)

    Exact quote

    Total revenue increased from the prior year period by 7.1% to $365.2 million.

  • $893.5 million

    Life Time's revenue rose 14.2% to $893.5 million in Q3 2026, driven by higher dues and in-center spending.

    Life Time Group Holdings · Life Time Reports Third Quarter 2026 Financial Results (Oct 2026)

    Exact quote

    Revenue increased 14.2% to $893.5 million due to continued strong growth in membership dues and in-center revenue

  • $2,548.2 million

    Life Time's revenue for the first nine months of 2026 rose 13.2% to $2,548.2 million.

    Life Time Group Holdings · Life Time Reports Third Quarter 2026 Financial Results (Oct 2026)

    Exact quote

    Revenue increased 13.2% to $2,548.2 million due to continued strong growth in membership dues and in-center revenue

  • 858,747

    Life Time had 858,747 center memberships at September 30, 2026, up 2.2% year over year.

    Life Time Group Holdings · Life Time Reports Third Quarter 2026 Financial Results (Oct 2026)

    Exact quote

    Center memberships of 858,747 increased by 18,125, or 2.2%, when compared to September 30, 2025

  • $437.3 million

    Xponential Fitness studios in North America had $437.3 million in system-wide sales in Q2 2026, flat year over year.

    Xponential Fitness · Xponential Fitness Second Quarter 2026 Results (Aug 2026)

    Exact quote

    North America system-wide sales 1 of $437.3 million were flat.

  • 10.7%

    Fitness operators in HFA's 2026 benchmarking survey, 244 operators with nearly 27,000 facilities in 40 countries, grew median revenue 10.7% in 2025 at a median EBITDA margin of 22.1%.

    Health & Fitness Association · Fitness Industry Growth Is Translating Into Stronger Profits (Oct 2026)

    Exact quote

    Fitness businesses delivered another year of strong financial results in 2025, with median revenue increasing 10.7% year over year and median EBITDA margins reaching 22.1%.

  • 92.3%

    92.3% of fitness operators in HFA's 2026 Global Survey expect revenue to increase in 2026, and 70.9% expect growth above 5%.

    Health & Fitness Association · The 2026 HFA Global Report Shows the Fitness Industry Delivered a Landmark 2025 With Double-Digit Operator Revenue Growth (Sep 2026)

    Exact quote

    More than nine in 10 respondents (92.3%) expect revenue to increase in 2026, including 70.9% who anticipate growth above 5%.

05

European fitness market

Europe's gym market is smaller than the U.S. by membership rate but growing faster in revenue than in members. EuropeActive and Deloitte report revenue up 9.1% against membership up 5.8% in 2025, which points to higher prices or more spending per member. Chains are consolidating through acquisitions. Revenue is reported in euros; we have not converted it to dollars.

06

Connected fitness and wearables

Wearables are where fitness hardware money is growing. Garmin's fitness segment and Oura both posted strong growth, and Oura now earns a fifth of its revenue from membership fees. Peloton shows the opposite path: subscriptions are shrinking and the company expects lower revenue in fiscal 2027. Company fiscal years differ (Oura's ends in September, Peloton's in June), so compare growth rates rather than totals.

Oura revenue by type, nine months ended June 30

Revenue in millions of U.S. dollars for the first nine months of Oura's fiscal years 2025 and 2026.

$589
$974
$109
$241
Hardware, 2025Hardware, 2026Membership, 2025Membership, 2026

Source: Oura, Oura Inc. Form S-1/A Registration Statement

  • 16%

    Garmin's fitness segment revenue grew 16% year over year in Q3 2026, led by wearables.

    Garmin · Garmin announces third quarter 2026 results (Oct 2026)

    Exact quote

    Fitness: Revenue from the fitness segment increased 16% in the third quarter with growth led by strong demand for wearables.

  • $231 million

    Garmin's fitness segment earned $231 million in operating income in Q3 2026 at a 33% operating margin.

    Garmin · Garmin announces third quarter 2026 results (Oct 2026)

    Exact quote

    Gross and operating margins were 63% and 33%, respectively, resulting in $231 million of operating income.

  • $1,214.5 million

    Oura's revenue grew 74% to $1,214.5 million in the nine months ended June 30, 2026.

    Oura · Oura Inc. Form S-1/A Registration Statement (Sep 2026)

    Exact quote

    Our revenue was $1,214.5 million and $697.6 million during the nine months ended June 30, 2026 and 2025, respectively, representing 74% year-over-year growth.

  • 5.0 million

    Oura had 5.0 million paid members as of June 30, 2026, with 12-month paid member retention of about 85%.

    Oura · Oura Inc. Form S-1/A Registration Statement (Sep 2026)

    Exact quote

    As of June 30, 2026, we had 5.0 million Paid Members and our Weighted-Average 12-Month Paid Member Retention was approximately 85%, and our installed base continues to grow.

  • 3.6 million

    Oura sold 3.6 million rings in the 12 months ended June 30, 2026.

    Oura · Oura Inc. Form S-1/A Registration Statement (Sep 2026)

    Exact quote

    of which we represented approximately 2% penetration with 3.6 million Rings Sold over the last year.

  • $2.446 billion

    Peloton's revenue for fiscal 2026, ended June 30, 2026, was $2.446 billion.

    Peloton Interactive · Peloton Announces Q4 & FY2026 Financial Results (Aug 2026)

    Exact quote

    Full Year FY26 Total Revenue was $2.446 billion, $6 million above our guidance range

  • 2.553 million

    Peloton ended fiscal 2026 with 2.553 million paid connected fitness subscriptions, down 8.8% year over year.

    Peloton Interactive · Peloton Announces Q4 & FY2026 Financial Results (Aug 2026)

    Exact quote

    Ending Paid Connected Fitness Subscriptions were 2.553 million, a decrease of 247,000 or 8.8% year-over-year and within our guidance range.

  • $2.3 billion to $2.4 billion

    Peloton expects fiscal 2027 revenue of $2.3 billion to $2.4 billion, a 3.9% decline at the midpoint.

    Peloton Interactive · Peloton Announces Q4 & FY2026 Financial Results (Aug 2026)

    Exact quote

    Total Revenue outlook of $2.3 billion to $2.4 billion represents a decrease of $96 million or 3.9% year-over-year at the midpoint.

07

Fitness jobs, pay and the cost of inactivity

Fitness work pays slightly below the U.S. median wage, but demand for trainers is projected to grow much faster than average. On the other side of the ledger, the CDC ties a large share of health care spending to people who are not active enough, which is the public health case for gym access. The BLS pay data are for May 2025 and cover wage and salary workers, not self-employed trainers.

Median annual wage of U.S. fitness trainers by industry, May 2025

Median annual wages for exercise trainers and group fitness instructors in their top employing industries, May 2025.

  • Government$48,300
  • Fitness and recreational sports centers$48,140
  • Educational services$45,350
  • Civic and social organizations$38,640

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Fitness Trainers and Instructors

  • $47,160

    The median annual wage for U.S. fitness trainers and instructors was $47,160 in May 2025.

    U.S. Bureau of Labor Statistics · Occupational Outlook Handbook: Fitness Trainers and Instructors (2026)

    Exact quote

    The median annual wage for fitness trainers and instructors was $47,160 in May 2025.

  • 388,400

    Fitness trainers and instructors held about 388,400 jobs in the U.S. in 2025.

    U.S. Bureau of Labor Statistics · Occupational Outlook Handbook: Fitness Trainers and Instructors (2026)

    Exact quote

    Fitness trainers and instructors held about 388,400 jobs in 2025.

  • 7%

    U.S. employment of fitness trainers and instructors is projected to grow 7% from 2025 to 2035, much faster than average.

    U.S. Bureau of Labor Statistics · Occupational Outlook Handbook: Fitness Trainers and Instructors (2026)

    Exact quote

    Employment of fitness trainers and instructors is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations.

  • $192 billion

    The CDC's physical activity overview, updated in August 2025, associates $192 billion in annual U.S. health care costs with inadequate aerobic physical activity.

    Centers for Disease Control and Prevention · About Physical Activity (Aug 2025)

    Exact quote

    $192 billion in annual health care costs are associated with inadequate aerobic physical activity.

FAQ

How big is the fitness industry?

The Global Wellness Institute values the global physical activity market at $1,143.9 billion in 2024, including $541.3 billion spent on taking part in sports, fitness and mindful movement. It projects $1,463.6 billion by 2029.

How many Americans have a gym membership?

The Health & Fitness Association counts 81 million U.S. members of gyms, studios and other fitness facilities in 2025, a record and 26.1% of people aged six and older. More than 100 million people used a facility when day passes and guest visits are included.

What does a gym membership cost on average?

An HFA-commissioned report put the U.S. average at $59 a month in 2024, with 41% of users paying $25 or less. Planet Fitness raised its basic plan from $10 to $15 a month in 2024, its first base price increase since 1998.

Is connected fitness still growing?

Wearables are. Garmin's fitness revenue grew 16% in Q3 2026 and Oura's revenue rose 74% in nine months. Peloton's paid connected fitness subscriptions fell 8.8% to 2.553 million in fiscal 2026.

How much do personal trainers earn?

The BLS reports a median annual wage of $47,160 for U.S. fitness trainers and instructors in May 2025, across about 388,400 jobs. Employment is projected to grow 7% from 2025 to 2035.

Methodology note

We selected figures on fitness spending, prices and market size, preferring 2025 and 2026 data from the organizations that collected it. Market size estimates from the Global Wellness Institute are modeled from many sources and include equipment, apparel and technology, not just gyms. U.S. membership figures come from the Health & Fitness Association's annual survey of about 18,000 people; European figures from the EuropeActive and Deloitte market report and are in euros. Price figures from 2024 are marked as such and may have changed. Operator figures from HFA's benchmarking and global surveys and from Wellhub's survey of gym owners are self-reported by participating businesses. Company figures come from SEC filings, use different fiscal years and include non-GAAP measures such as system-wide sales, which count franchisee sales the companies do not book as revenue. Every quote is re-fetched from the source by our checker. See how we rank and verify.

Sources

  1. 1Centers for Disease Control and Prevention: About Physical Activity
  2. 2EuropeActive and Deloitte: Strong growth in members and revenues for European health & fitness market in 2025
  3. 3Garmin: Garmin announces third quarter 2026 results
  4. 4Global Wellness Institute: Global Wellness Economy Monitor 2025
  5. 5Global Wellness Institute: 2025 Global Wellness Economy Monitor
  6. 6Health & Fitness Association: 81 Million Americans Were Members of a Fitness Facility in 2025, New HFA Report Finds
  7. 7Health & Fitness Association: The Price Is Right
  8. 8Health & Fitness Association: Fitness Industry Growth Is Translating Into Stronger Profits
  9. 9Health & Fitness Association: The 2026 HFA Global Report Shows the Fitness Industry Delivered a Landmark 2025 With Double-Digit Operator Revenue Growth
  10. 10Health & Fitness Association and John Dunham & Associates: The Fitness Industry Is Worth $22.4 Billion to the U.S. Economy, Says New Report
  11. 11Life Time Group Holdings: Life Time Reports Third Quarter 2026 Financial Results
  12. 12Oura: Oura Inc. Form S-1/A Registration Statement
  13. 13Peloton Interactive: Peloton Announces Q4 & FY2026 Financial Results
  14. 14Planet Fitness: Planet Fitness Announces Second Quarter 2026 Results
  15. 15U.S. Bureau of Labor Statistics: Occupational Outlook Handbook: Fitness Trainers and Instructors
  16. 16Wellhub: 86% of Gym and Studio Owners Grew Membership This Year, Even as Costs and Competition Rise
  17. 17Xponential Fitness: Xponential Fitness Second Quarter 2026 Results

Cite this page

Rankozo. (2026, November 4). Fitness Industry Statistics 2026. https://rankozo.com/fitness-industry-statistics

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