Sorted by starting price

10 Cheapest Marketing Automation Software for Small Business of 2026

By the Rankozo research desk · Updated November 10, 2026

Among the 10 tools in our best marketing automation software for small business ranking, Moosend has the lowest verified paid starting price at $7 per month. Prices below are quoted from each vendor's US pricing page.

01
Moosend
Budget-led small teams that send often to a small list.
Pro from $9 per month, or $7 per month billed yearly, for 500 contacts; 30-day free trial
Full entry, No. 4 overall
Starts at
$7
Score 8.4
02
Brevo
Small teams that want working automation before they pay anything, and a low first paid tier.
Free plan; Starter from $9 per month, Standard from $18 per month, Professional from $499 per month
Full entry, No. 1 overall
Starts at
$9
Score 8.8
03
HubSpot Marketing Hub
Small teams that already use HubSpot CRM or plan to grow into its paid tiers.
Free plan; Starter starts at $10 per seat per month (listed against $20); Professional from $100 per month per seat; Enterprise from $175
Full entry, No. 6 overall
Starts at
$10
Score 8.3
04
EngageBay
Very small teams that want marketing, CRM and support under one low per-user price.
Free plan up to 250 contacts; Marketing Bay starts at $11.04 per user per month; All-in-One starts at $12.74 per user per month
Full entry, No. 10 overall
Starts at
$11.04
Score 7.9
05
Omnisend
Small ecommerce teams that want store automations at a low first price.
Free plan up to 250 contacts; Standard $11.20 per month for the first 3 months, then billed monthly; Pro $41.30 per month for the first 3 months
Full entry, No. 5 overall
Starts at
$11.20
Score 8.4
06
MailerLite
Small teams that want a simple automation builder and clear pricing at a few hundred subscribers.
Free plan up to 250 subscribers; Comfort $12 per month or $10.80 per month billed yearly for 500 subscribers; Power from $25 per month
Full entry, No. 2 overall
Starts at
$12
Score 8.7
07
Mailchimp
Very small lists that want a familiar tool and can live with short flows on the entry plan.
Free plan under 250 contacts; Essentials from $13 per month; Standard from $20 per month; 14-day free trial
Full entry, No. 9 overall
Starts at
$13
Score 8.0
08
ActiveCampaign
Teams whose campaigns depend on branching automation and who can accept a paid-only start.
Starter from $15 per month billed yearly for 1,000 contacts; Plus from $49, Pro from $79, Enterprise from $145
Full entry, No. 3 overall
Starts at
$15
Score 8.5
09
GetResponse
Small teams that want unlimited sends and plan to move up to full automation later.
Paid from $19 per month for 1,000 subscribers billed monthly; 18% off on 12-month plans; 14-day free trial
Full entry, No. 7 overall
Starts at
$19
Score 8.1
10
Klaviyo
Online stores that want data-heavy segmentation and flows from the first paid plan.
Free plan up to 250 active profiles; Email plan from $20 per month for 500 active profiles; Marketing plan from $25 per month
Full entry, No. 8 overall
Starts at
$20
Score 8.1