Free plans only

7 Best Free Website Analytics Tools of 2026

By the Rankozo research desk · Updated November 10, 2026

7 of the 10 tools in our best website analytics tools ranking offer a permanent free plan. Umami scores highest among them at 9.0 out of 10.

1. 01

   Umami

   Site owners who want a free start and a low price per million events as traffic grows.

   Free Hobby plan for 100K events a month; Pro from $20 per month with 1 million events included

   Full entry, No. 2 overall

   Paid from

   $20

   Score 9.0

2. 02

   Google Analytics 4

   Sites that run Google Ads or need cross-platform reporting and are willing to learn a complex tool.

   Free; Analytics 360 for enterprises is sold through Google with custom pricing

   Full entry, No. 3 overall

   Paid from

   Free

   Score 8.8

3. 03

   PostHog

   Software companies that want web analytics alongside product analytics and session replay.

   Free up to 1 million events a month; pay as you go from $0.00005 per event after that

   Full entry, No. 6 overall

   Paid from

   Free

   Score 8.5

4. 04

   Cloudflare Web Analytics

   Owners who want a free, cookieless traffic baseline and do not need campaign tracking.

   Free; needs a Cloudflare account and a JavaScript snippet

   Full entry, No. 7 overall

   Paid from

   Free

   Score 8.4

5. 05

   Matomo

   Teams that want GA-style depth with full data ownership and can host it themselves.

   See vendor pricing (USD check pending); On-Premise is free to download

   Full entry, No. 8 overall

   Paid from

   Free plan

   Score 8.3

6. 06

   Clicky

   Owners who want to watch individual visitors in real time on a few sites.

   Free plan for 1 site and 3,000 daily page views; Pro from $9.99 per month or $79.99 per year

   Full entry, No. 9 overall

   Paid from

   $9.99

   Score 8.2

7. 07

   Simple Analytics

   EU companies that want analytics with no personal data and a measure of traffic GA4 misses.

   See vendor pricing (USD check pending); free plan for hobby sites

   Full entry, No. 10 overall

   Paid from

   Free plan

   Score 8.0

Scores and prices come from our Best Website Analytics Tools ranking, which uses one method for every tool. Questions or corrections: editorial@rankozo.com