Free plans only

8 Best Free URL Shorteners of 2026

By the Rankozo research desk · Updated November 10, 2026

8 of the 10 tools in our best url shorteners ranking offer a permanent free plan. Rebrandly scores highest among them at 8.8 out of 10.

01
Rebrandly
Marketers and small businesses who want links on their own domain and country level click data for under $10 a month.
Free plan with 10 links a month; Essentials from $8 per month billed annually ($11 monthly)
Full entry, No. 1 overall
Paid from
$8
Score 8.8
02
Dub
Startups and growth marketers who want link analytics, A/B tests and conversion tracking on one platform.
Free plan with 25 new links a month; Pro from $27 per month billed yearly
Full entry, No. 2 overall
Paid from
$27
Score 8.7
03
Short.io
Marketers who want branded links on more than one domain without paying, and teams that need unlimited users later.
See vendor pricing (USD check pending); free plan with 5 custom domains and 1,000 branded links
Full entry, No. 3 overall
Paid from
Free plan
Score 8.7
04
Cuttly
Small businesses that want a branded domain, UTM builder and a free plan with monthly links.
Free plan with 30 links a month; Starter from $12 per month or $132 per year
Full entry, No. 5 overall
Paid from
$12
Score 8.3
05
Bitly
Brands that want a familiar tool with QR codes, landing pages and integrations, and can pay $29 a month for branded links.
Free plan with 5 links a month; Core from $10 per month billed annually; branded links from Growth at $29
Full entry, No. 6 overall
Paid from
$10
Score 8.2
06
Replug
Marketers who want retargeting pixels and several custom domains on an entry level plan.
See vendor pricing (USD check pending); free plan with 100 short links and 3 custom domains
Full entry, No. 7 overall
Paid from
Free plan
Score 8.2
07
Linkly
Marketers who want redirect rules and tracking pixels and prefer to buy extra capacity in packs.
Free plan with 100 links a month; Starter from $15 per month billed annually
Full entry, No. 8 overall
Paid from
$15
Score 7.9
08
TinyURL
Individuals who want a simple shortener with a few branded domains and a low monthly link count.
Free plan; Pro from $9 per month billed annually at $108
Full entry, No. 9 overall
Paid from
$9
Score 7.8