Free plans only

6 Best Free Email Marketing Software of 2026

By the Rankozo research desk · Updated November 4, 2026

6 of the 10 tools in our best email marketing software ranking offer a permanent free plan. Brevo scores highest among them at 8.8 out of 10.

1. 01

   Brevo

   Small businesses with large contact lists and modest sending volume.

   Free plan; Starter from $9 per month, Standard from $18 per month, Professional from $499 per month

   Full entry, No. 1 overall

   Paid from

   $9

   Score 8.8

2. 02

   MailerLite

   Solo founders and small teams who want a clean editor and low monthly cost.

   Free plan up to 250 subscribers; Comfort from $12 per month, Power from $25 per month

   Full entry, No. 2 overall

   Paid from

   $12

   Score 8.8

3. 03

   Kit

   Newsletter writers and creators who sell courses, downloads or paid subscriptions.

   Free plan up to 10,000 subscribers; Creator from $33 per month billed yearly

   Full entry, No. 3 overall

   Paid from

   $33

   Score 8.4

4. 04

   Omnisend

   Shopify, WooCommerce and BigCommerce stores that want email and SMS in one tool.

   Free plan up to 250 contacts; Standard $11.20 per month for the first 3 months (30% off), billed monthly

   Full entry, No. 4 overall

   Paid from

   $11.20

   Score 8.4

5. 05

   Mailchimp

   Small businesses that want a familiar tool with many integrations and templates.

   Free plan up to 250 contacts; Essentials $13 per month for the first 12 months

   Full entry, No. 6 overall

   Paid from

   $13

   Score 8.2

6. 06

   Klaviyo

   Growing online stores that want deep segmentation tied to purchase data.

   Free plan up to 250 active profiles; paid email plans from $20 per month

   Full entry, No. 8 overall

   Paid from

   $20

   Score 8.1

Scores and prices come from our Best Email Marketing Software ranking, which uses one method for every tool. Questions or corrections: editorial@rankozo.com